Siam Center, the city of cutting-edge ideas, in collaboration with Total Access Communication Public Company Limited invites all Thais to celebrate the 100th anniversary of the royal bestowal of the tricolor flag as the Thai national flag. The campaign “Siam Center Idea Avenue Presents Colors of Siam” will create an unprecedented phenomenon through the presentation of limitless creative works connected to art, fashion, and lifestyle in a mixed-media art exhibition featuring renowned personalities, special collection products, and numerous activities that offer a unique “Absolute Siam” experience exclusive to Siam Center. The event will run from today until October 31 this year.

          On September 28, 2017, we commemorate the 100th anniversary of the Thai National Flag Day (Thai National Flag Day), marking the announcement of the tricolor flag as the national flag in 1917. This celebration aims to instill national pride and to honor the royal bestowal of the tricolor flag by King Rama VI, which consists of three colors symbolizing the core values of Thailand: red for the nation, white for religion, and blue for the monarchy, as defined in the royal poem “The Symbol of the Tricolor” by King Rama VI. In this auspicious occasion, Siam Center organizes a special campaign inviting all Thai citizens to participate in the event “Siam Center Idea Avenue Presents Colors of Siam”, featuring an exhibition of photographs of the Thai national flag by famous photographers, a fashion design exhibition by leading Thai designers, a national flag photography contest, and the presentation of special collection products under the theme Absolute Siam at Siam Center, the city of cutting-edge ideas.

          Chanisa Kaewruen, Deputy Managing Director of Marketing and Business Relations at Siam Piwat Co., Ltd. stated regarding the event, “On the occasion of the 100th anniversary of the Thai National Flag, Siam Center, the city of cutting-edge ideas, invites all Thais to creatively fulfill their roles as citizens in support of the nation, religion, and the monarchy, to recognize the importance of the ‘Thai National Flag’ as a symbol that unites the hearts of all Thais. It is something that everyone loves and reveres as the highest symbol of the nation, while also instilling a sense of love and unity among the younger generation. We will hold continuous activities from today until October 31 this year, collaborating with partners from various sectors, led by renowned photographers who will showcase an exhibition of the Thai national flag, along with top Thai designers.

          Over 20 leading brands will create special works inspired by the colors of the Thai national flag, along with the creation of special products in the Absolute Siam collection by famous brands, and the organization of the national flag photography contest, which is the first of its kind in Thailand, along with a grand event on September 28 this year, coinciding with the 100th anniversary of the Thai national flag, to unite the spirit of the people in creating a significant historical record for Thailand.”

Photography Contest “Thai National Flag” Colors of Siam: Photo Contest

          Siam Center is organizing a photography contest for the Thai national flag, inviting the general public to submit creative photographs that convey appropriate meanings. The contest is divided into two categories: smartphone photography and traditional camera photography. Interested participants can submit their photographs through personal social media posts, including the campaign name “Siam Center Idea Avenue Presents Colors of Siam,” tagging #SiamCenter #ColorsofSiam, and providing a caption. The total prize money exceeds 200,000 baht. This contest is honored to have renowned photographers as judges, including Nat Prakobsantisuk, Thanakorn Sunthoranantakij, and Professor Amarit Chusuwan, with submissions accepted from August 23 to September 23 this year, and results announced on September 28 this year.

          Nat Prakobsantisuk, a legendary photographer, commented on this contest, “As Thais, we take great pride in our identity. On this important occasion of the 100th anniversary of the Thai national flag, I feel honored to be part of promoting creative expressions of patriotism through this photography contest. It aims to encourage the younger generation to recognize the importance of the nation, religion, and the monarchy, as well as to support and empower those with photographic talent to express their pride in the nation creatively. Participants can choose any subject for their photographs, as long as the tricolor flag is a main element, and they should convey their feelings more than just visual representation in their works.”

Photography Exhibition “Thai National Flag” Colors of Siam: Photo Exhibition

          Siam Center, in collaboration with renowned Thai photographers, led by Woranant Chatchawaltipakorn, a national artist in the field of visual arts photography, Wasant Phuengprasert, a famous photographer, and Pansiri Siriwechapan, a top fashion photographer, will showcase a special photography exhibition under the theme “Thai National Flag”, presenting photographs of the tricolor flag and images inspired by the colors of the flag through three magnificent and diverse perspectives captured impressively through the lens. Special techniques will be used to create these works in innovative ways. Additionally, there will be a “History Exhibition” telling the story of the 100-year history of the Thai national flag to provide accurate knowledge to the general public, which will be displayed for free from September 7 to October 31 this year at Atrium 1, Level 1, Siam Center.

Fashion Exhibition featuring over 20 Brands 20 Works Colors of Siam: Fashion Exhibition

Siam Center collaborates with 20 leading Thai designer brands to showcase over 20 fashion design works inspired by the colors of the national flag, creating valuable and exquisite collections that demonstrate

the potential of Thai wisdom for the public to appreciate closely, led by 8 ½, Adhoc, Baking Soda,

 

         Fri27Nov., Garden Flynow III, Good Mixer, Greyhound, House of PB, Iconic, Milin, P.Mith, Pedz, Q Design And Play, Rotsaniyom White Label, Singha Life, Senada, Six P.M., Tube Gallery, and Wonder Anatomie, etc. The exhibition will be held at Atrium 2 and Idea Avenue, Level 1, Siam Center from September 7 to October 31 this year.

Special Collection Products Colors of Siam: Absolute Siam Products

          On this special occasion, Siam Center has gathered a special collection of products from top leading brands inspired by the concept “Shades of Thai”, showcasing the unique characteristics of each brand in the Absolute Siam: Colors of Siam collection, led by Kloset ETC, Smiley Hound, Missile, and Baking Soda, catering to fashion lovers, art enthusiasts, and the Siam DNA community, presented in a Pop Up Store exclusive to Siam Center at the Fashion Gallery Avenue, Level 2, and Idea Avenue, Level 1, Siam Center.

           Thais cannot miss!! Join the grand celebration of the 100th anniversary of the Thai national flag on September 28 this year with a historic photo opportunity waving the Thai national flag across the area starting at 4:00 PM at Park Paragon, Level M, Siam Paragon Shopping Center, and experience many more special activities in the Absolute Siam style while learning and discovering inspiration in every corner of Siam Center, The Ideaopolis, the city of cutting-edge ideas from September 7 to October 31.

Thank you for the information from   www.siamcenter.co.th