Bangkok – SCG, a leader in construction materials and housing, continues its success in delivering superior experiences by investing 13 million baht to revamp the "SCG Experience" to meet the increasingly personalized demands of consumers. The initiative highlights innovative products such as "SCG Living Tech," "SCG Eldercare Solutions," "COTTO Bathroom, Tiles, Sanitary Ware, and Faucets Center," and "SCG Roof," showcasing innovations that cater to all construction groups. Additionally, SCG offers free home consultation services from its professional architect team and a comprehensive product ordering service that makes it "convenient, easy, and all-in-one." The company aims to boost sales through ongoing promotions and marketing activities throughout the year, targeting a 19% increase in service users compared to last year.

         Mr. Nithi Patrachok, Assistant Vice President - Domestic Market, SCG Cement and Construction Products, stated: SCG has a vision to develop comprehensive product innovations, solutions, and services while continuing its strategy to deliver superior customer experiences. The company plans to enhance its services to be more comprehensive and closer to customers, strengthening its omnichannel customer access. SCG is the first construction materials manufacturer in Thailand to initiate such services, with "SCG Experience" as a flagship store serving as "The Trusted Knowledge Provider," a comprehensive knowledge center about homes that allows customers to experience products and real usage before making a purchase decision, along with consultation services for every step of home building, including distribution or product ordering. Last year, SCG launched "SCG Village," featuring four innovative homes that garnered significant consumer interest, reflected in an average of 7,000 visitors per month at SCG Experience, with 60% being new visitors seeking information to solve various home issues and 40% being returning satisfied customers.

         According to a recent survey of customers in the SCG Experience database, over 60% of consumers choose to purchase construction materials with their families. Additionally, it was found that 50% of consumers plan to build or renovate their homes by seeking architects and contractors themselves, as they desire homes that meet their specific needs, whether it be heat-resistant homes, homes for the elderly, leak-proof homes, or homes that provide comfortable living. Therefore, this year, SCG is continuing its success from last year by investing over 13 million baht to revamp the "SCG Experience" to enhance the display of products with quality brands within a 6,200 square meter area, while also expanding comprehensive services from consultation, design, and cost estimation to product ordering and recommending convenient distribution channels for customers, ensuring that consumers find it convenient, easy, and confident when using SCG Experience services. Currently, there are 25 architects and experts available for consultation, ready to deliver superior experiences.

Details of the revamp of "SCG Experience" across three floors include:

        Floor 1 introduces a new zone, “Living Solution Zone,” showcasing innovations for real living experiences by comparing a standard home with one equipped with the Active AIRflow™ System, an innovation for ventilating air and heat out of the house and roof area, allowing customers to experience the comfort of a well-ventilated home that reduces stuffiness and improves indoor air quality. The system can be controlled and monitored via an application for added convenience. Additionally, the “SCG Eldercare Solution” zone has been transformed into a learning space for elderly living, the first of its kind in Thailand, under the concept of Ageless Living, aimed at enabling the elderly to live independently and happily within their homes with family, reducing obstacles caused by physical decline. This is achieved through standard products developed into systems that accommodate changing physical and mental conditions, with a designed and displayed area called Eldergarten, as we believe that the elderly also embark on a new learning journey to adapt their environment and lifestyle to suit their age. Moreover, experts are available for consultation, design, and preliminary analysis of physical decline, providing recommendations and designing suitable spaces for safety, comfort, and long-term health.

          Floor 2 features the “COTTO Bathroom, Tiles, Sanitary Ware, and Faucets Center,” a space that inspires home decoration through world-class design, expanding the display area for COTTO's world-class design products, including the Italia Collection, Grande Collection, and imported brand GESSI. It showcases various styles of bathroom samples along with a variety of products, including tiles, sanitary ware, and faucets, reinforcing its position as the most comprehensive center for bathroom innovations and ceramic surface materials. The new GEOLUXE showroom presents counter-top stones, world-class innovative materials that are beautifully designed with realistic marble patterns, suitable for various applications such as kitchen countertops, furniture, and flooring, the first of its kind in Thailand, showcasing full-size slabs of 140x320 cm across all collections.

          Floor 3 features the “SCG Variety Products Zone,” fully equipped with SCG's construction material innovations, including cement, landscape decoration products, wall ceilings, and synthetic wood. It also introduces a new zone, “SCG Roof,” the largest and most comprehensive center for roofing tiles and roofing equipment in the country, showcasing designs that cater to every home style, correct roof pitch according to design, and a variety of colored roofing tiles to choose from. Additionally, it features innovations in roofing tiles and the Solar Eco System roofing system, clearly demonstrating the differences and properties of these innovations. There are also demonstrations of the installation of various roofing equipment, showcasing their benefits and functionalities, such as safety roofing equipment and leak-proofing equipment, making it suitable for both old and new homes in one place.

          Furthermore, SCG has prepared to organize ongoing marketing activities in various zones of SCG Experience throughout the year to raise awareness of the revamp and encourage consumers to use the services, starting with the promotion “SCG Roof Destination: 70 Years of Confidence, Passing Expertise to Your Home” with a chance to win three times with SCG roofing, totaling over 1 million baht. Promotion 1: Simply bring your house design to consult with experts at the store for a chance to win a free iPhone 7. Promotion 2: Receive up to 120,000 Heart Points for free. Promotion 3: Stand a chance to win gold worth up to 600,000 baht when purchasing products at participating stores. For this promotion, interested parties can visit to explore construction material innovations and receive free consultations at SCG Experience, SCG Home Solutions branches participating in the promotion, and participating dealers, or inquire for more details at the SCG Contact Center at 02-586-2222 or click on the website www.scgbuildingmaterials.com.

“SCG Experience is another important channel for delivering the best experiences to customers. It is also a comprehensive channel with innovations, services, and solutions that best meet customer needs. Every area is developed and adjusted based on genuine needs through direct feedback from customers, ensuring that this revamp and the opening of new zones will reinforce its position as a flagship store and fully meet the needs of all construction groups. The target for 2023 is to increase the number of service users at SCG Experience by 19% from last year, averaging 8,000 people per month,” Mr. Nithi concluded.

 

Thank you for the information from   www.scg.com