D.P. Ceramics Co., Ltd., a giant in the ceramic tile and sanitary ware market, has over 60 years of experience and is aggressively expanding its customer base in the mid to high-end market. Recently, it showcased its leadership potential by gaining the trust of Kohler to open the most luxurious Kohler showroom in Thailand, the only one in Southeast Asia, with international standards covering over 700 square meters.

         On July 6, 2017, Mr. Prasit Nopratnapalai, Managing Director of D.P. Ceramics Co., Ltd., a leading distributor of ceramic tiles and sanitary ware in Thailand, known for its innovations and complete bathroom solutions for the real estate business, which has been trusted for its quality standards and services by top international brands for over 60 years, revealed that the overall market for tiles and sanitary ware this year faces more challenges, especially in the lower market segment, which is expected to grow less due to stagnant purchasing power and the continuous increase in the rejection rate of housing project loans in the lower market, reaching 40%.


         However, opportunities for businesses this year lie in the ability to expand customer bases into the mid to high-end market, as this segment continues to show good growth potential. Additionally, the ability to present products that meet the needs of target customers is crucial. Currently, younger customers prefer lifestyle products with diverse tastes, paying attention to decoration, and favoring unique items. They tend to change furniture or redecorate their homes every 3-5 years.

         This year is seen as a great opportunity for D.P. Ceramics, now in its third generation, to continue its growth trajectory. With over 60 years of experience, the company can serve customers at all levels, focusing on the mid to high-end market. The company has also been building strong relationships with various leading global brands for a long time.

         This year, the company aims to penetrate the premium customer market and retail segment, emphasizing design and lifestyle. It plans to introduce new innovative products that reduce construction costs, enhance convenience and ease of use, incorporate foreign technology, and expand system works. The company will also offer a comprehensive range of products that meet diverse needs, including complete bathroom solutions and kitchen sets, featuring leading brands from both domestic and international markets to expand its business base and target audience. At the same time, the company has a highly experienced professional team dedicated to providing excellent service to customers.

         Recently, the company has gained the trust of Kohler to open the Kohler Flagship Store, the only one in Thailand. This showroom is the largest and most luxurious Kohler sanitary ware showroom in Thailand, offering comprehensive services, including design consultation and budget management, focusing on providing a Brand Experience for consumers across all target groups, as well as being a hub for Kohler products and lifestyle. The showroom spans over 700 square meters, located on the 1st floor of Noble Remix Thonglor (Sukhumvit 36), accessible by BTS Thonglor, Exit 2.

         Mr. Prasit concluded that the company aims for sales from the opening of the ‘Kohler Flagship Store’ to increase overall sales for D.P. Ceramics by an average of 30% per year. The company plans to further penetrate the project customer market and will continuously expand negotiations with new partners, focusing on innovative products to meet the needs of the new generation and project customer groups.

Information courtesy of: www.dpceramic.com