Ananda Development Public Company Limited showcases its leadership in the condominium market near BTS stations, announcing the success of the 'ANANDA URBAN PULSE' event with the launch of 5 new projects that generated over 9 billion baht in sales. The response was overwhelmingly positive, with the Ideo Q Victory project selling out during the event, indicating a continuous demand for real estate in urban areas and along the BTS lines.

          Mr. Chanond Ruangkritya, CEO and Managing Director of Ananda Development Public Company Limited stated that the purchasing power for condominiums near BTS stations remains strong, as evidenced by the success of the 'ANANDA URBAN PULSE' campaign. This reflects the current state of the real estate business, showing that consumer confidence and purchasing power are returning to normal levels. The demand for residential properties, particularly those that cater to urban lifestyles and are close to BTS lines, remains robust. Additionally, consumer confidence in Ananda's experience, which understands urban living and deeply considers the diverse housing needs of customers, ensures that all of Ananda's brands continue to resonate well with clients.

          The major campaign ANANDA URBAN PULSE received an excellent response from key customer groups and numerous investors. This success stems from the latest 5 quality projects from premium brands located near BTS stations, which meet the lifestyle needs of modern urban dwellers. The company set a sales target of 40% for the Ashton and IDEO brands during the first three months of launch, but this time, sales exceeded 40% during the event. For the ELIO brand, which aimed for 20% in the first phase, it also achieved 20% during this event.

           The standout new project that garnered significant interest is the Ideo Q Victory, located near Victory Monument, a condominium directly adjacent to the BTS Victory Monument station. Throughout the 4-day event, there was considerable customer interest, with over 4,000 people registering to queue for purchases of the 348 units, which sold out completely (100% sold out). Previously, this project had opened for booking through the Ananda Online Booking system, which received a very positive response. The Ananda Online Booking system, which was previously opened for reservations, was a successful marketing activity that generated total sales of 1.08 billion baht. This success is attributed to the project's prime location near the BTS station, making it suitable for both living and investment, along with its unique design that emphasizes comfort and incorporates technology and nature, all while offering truly affordable pricing.

           In addition to the Ideo Q Victory project, other projects presented also received attention, such as Ideo Q Sukhumvit 36, which achieved 42% in sales, Ashton Asoke Rama 9 with 40%, Ideo New Rama 9 with 41%, and Elio Del Nest with 20% from the first phase launch. The company is confident that it will receive a positive response from customers in the Udomsuk and Sukhumvit areas, just as it has in all previously presented locations.

 

          To reinforce its position as an Urban Living Solutions provider and a leader in residential development, incorporating technology to enhance urban living quality, the ANANDA URBAN PULSE event marks the first time in the real estate industry that the company has developed and introduced Ananda Smart Booking, an automated condominium booking system, to create excitement and a new purchasing experience during the event.

          “Based on the feedback from this event, particularly for this year's highlight projects, Ideo Q Victory and Ashton Asoke - Rama 9, which received the most interest, Ananda is striving to find the best locations for society, addressing urban issues such as traffic congestion. It is now evident that residences near BTS stations significantly influence consumer choices, showing that purchasing power is returning. With Ananda's strength in strategically selecting the best BTS-adjacent locations, this sustainable strategy has consistently led to success in launching new projects,” Mr. Chanond concluded.

Thank you for the information from www.ananda.co.th