• Sansiri Public Company Limited, a leading real estate developer in Thailand, announced its significant growth and strategic direction under a 5-year roadmap.
  • Unveiling a 5-year expansion plan (2026–2030) to launch a total of 30 new projects valued at 40 billion baht, aiming to increase the total portfolio value to 80 billion baht, supporting Phuket's transformation into a 'Global Metropolitan' that grows sustainably while showcasing the strong potential of Phuket's real estate market.
  • In the second half of 2026, we will launch 7 new projects in high-potential locations including Patong Beach, Samkong, Cherngtalay Soi 3, Pasak, Bangjo, Pruchampha, and Rawai Beach, with a goal to expand our base to meet demand around Phuket within the 5-year roadmap.
  • Highlight - Expanding the portfoliofor the first time, Sansiri will launch luxury pool villas in Phuket with 2 projects: 'The Tales Story One Bangjo' and 'The Tales Story Two Pasak', reinforcing its position as a leader in the Thai luxury market.

Mr. Phumichai Matayomphapinyoh, Managing Director of the Southern Project Development Business Group at Sansiri Public Company Limited, stated, "Phuket today is transitioning from being a 'Holiday Island' to a 'Global Metropolitan' that is robust and fully capable of supporting long-term residency. The main driving force is the massive Mega Infrastructure investment from the government, including the expansion of Phuket Airport Phase 2 to accommodate 20 million passengers, along with over 62 billion baht in ground transportation systems such as the Kathu-Patong tunnel, seamlessly connecting the northern and southern areas.

"Additionally, Phuket has become a fully self-sustaining international destination with strong economic drivers across all dimensions, including international connectivity with an average of 290 flights per day serving 71 cities in 36 countries worldwide, alongside a tourism sector generating over 500 billion baht in revenue. Furthermore, Phuket is a hub for residential living and investment in real estate, experiencing rapid growth from the Expat community, with over 137 billion baht invested in the new phase of Central Phuket, and elevating itself to a medical hub with mega healthcare projects such as Bangkok Hospital Phuket (with an investment value of 4.3 billion baht), Songklanagarind Hospital, and Clinique La Prairie. At the same time, it supports the relocation of modern families with an international education system that has grown by 51% in the past 3 years, currently featuring 19 leading international schools and over 5,000 international students from more than 50 nationalities worldwide, including top global institutions like NLCS Phuket and Glenalmond Phuket International School (GPIS) set to launch this August, along with the expansion of HeadStart International School in Cherngtalay. Phuket also serves as a World-Class Event Magnet, hosting global events such as the EDC music festival and the Phuket King's Cup Regatta, which not only attract temporary revenue but also act as a catalyst for global citizens to transition from 'tourists' to 'long-term residents.' All these strong economic drivers form the essential foundation that transforms Phuket into a true long-stay destination for global investors and billionaires," Mr. Phumichai added.

All positive factors have resulted in a clear Market Resilience in Phuket's real estate market, with a total market value for sale reaching 194 billion baht (according to the Thai Real Estate Research and Valuation Center - AREA), making it the second-largest real estate market in Thailand, with a sales velocity twice that of Bangkok's Prime areas. Meanwhile, the Luxury Villa segment has also seen steady growth of 12.9% (data from the first half of 2026 by CBRE/Knight Frank), driven by Real Demand from international buyers rather than short-term speculation. When comparing Phuket to other global resort ports and superyacht docking points, Phuket in prime zones like Bang Tao and Cherngtalay offers a Net Rental Yield of 6.0% - 8.0%, significantly outperforming European resort towns like Saint-Tropez (3.0% - 4.5%) or Monaco (1.5% - 2.5%), due to high land cost limitations that lower yield ceilings and shorter high seasons compared to Phuket's 10-month tourist footprint per year.

Sansiri has also successfully established stability and sustainable growth in Phuket's real estate market through a diverse buyer strategy from around the world, reducing dependence on any single market and strengthening long-term resilience. Recent statistics (data from 2025) indicate that the top 5 foreign buyer groups for Sansiri in Phuket are led by Russian buyers, accounting for 31% of total foreign purchases, followed by Chinese (12%), Israeli (8%), French (7%), and British (4%). This balanced mix of international demand not only drives continuous sales growth throughout the year but also reflects international investors' confidence in the Sansiri brand. Additionally, this strategic diversification ensures that Sansiri's absorption portfolio in Phuket remains secure from global geopolitical risks and stable in the long term.

“Sansiri views Phuket as a key strategic area after Bangkok. Today, we announce the Sansiri’s 80 Billion Strategic Roadmap aimed at transforming Phuket into a 'Global Metropolitan' with our long-established expertise and trust. Looking back at the Sansiri Journey in Phuket since 2011, or 15 years ago, starting with our first project, D Condo Kathu, expanding to create new historical milestones like Mai Khao House and The Deck Patong, up to the current premium projects like Canvas Cherngtalay and The Base Cherngtalay, Sansiri has delivered quality living happiness worth over 40 billion baht across 11,000 units. This record clearly proves that “we are not new players just following trends; we are pioneers who have grown alongside the people of Phuket for over a decade.”

For the next steps in the 5-year strategic plan (2026 - 2030), Sansiri will aggressively push project development by launching 30 new projects valued at over 40 billion baht, divided into 13 horizontal projects (15 billion baht) and 17 condominiums (25 billion baht), to drive our total portfolio value to soar to 80 billion baht steadily. In the second half of 2026 (H2/2026), we are ready to highlight the launch of 7 new projects in high-potential locations including Patong Beach, Samkong, Cherngtalay Soi 3, Pasak, Bangjo, Pruchampha, and Rawai Beach, aiming to expand our base to meet demand around Phuket within the 5-year roadmap to cover demand in all dimensions, such as:

Condominiums in 4 high-potential locations

  • Patong Beach (starting from 3.9 - 10.9 million baht)
  • Rawai Beach (starting from 4.99 million baht)
  • Samkong (starting from 2.99 million baht)
  • “Canvas Palette” (CANVAZ Palette Cherngtalay) Cherngtalay Soi 3 (2 bedrooms starting from 8.99 million baht)

For the first time, Sansiri will launch luxury pool villas in Phuket

  • The Tales Bangjo (starting from 45 million baht)
  • The Tales Pasak
  • Pruchampha

“In the current highly competitive Phuket real estate market, the key question is, 'Why should customers choose Sansiri?' The answer is Sansiri Brand Trust & Excellence that guarantees the highest value in terms of generating high and consistent rental returns averaging 8 – 10%, proven by popular projects like The Base Cherngtalay, Canvas Cherngtalay, and The Base Bukit, which currently maintain high rental yields and have become highly sought-after assets by tenants. All of this stems from our attention to design, high-potential locations that are easy to rent, and services that truly understand the insights of the Global High-Net-Worth segment.

With over 40 years of experience and expertise, and a long-standing commitment to the Phuket market for over 15 years, evidenced by our second Head Office in the area, we understand the insights and are ready to deliver a perfect Sansiri Ecosystem through our “secret weapon” that surpasses key competitors like Plus Property, which expertly manages services, combined with the strength of our International Support professional team. Amidst the highly competitive Phuket market, this strong ecosystem of Sansiri confirms that every square inch is a space of security and meets the highest demands, both in terms of quality living and valuable investment, as a true leader trusted and relied upon in Phuket.”