Seacon is moving forward to expand its business into the Eastern Economic Corridor (EEC) by opening the "Seacon Bang Saen-Chonburi Home Construction Center," a new service center to meet the demand for home construction from customers in Chonburi, Rayong, Chachoengsao, as well as Chanthaburi and Trat. This reinforces the strategy to expand into regions with high growth potential, supported by industrial investment, urban expansion, and the demand for homes for actual living. The company aims for sales in the area to reach 100 million baht by the end of 2026.

Mr. Manu Trakulwatanakit, Managing Director of Seacon Co., Ltd., stated that the opening of the Bang Saen-Chonburi Home Construction Center marks a significant step in expanding the business into one of the country's high-potential areas. Investment in the EEC has led to continuous economic growth, community expansion, and increased purchasing power. Seacon aims to closely serve customers with the same standards as the headquarters, allowing landowners to build quality homes under professional standards developed over more than 65 years. The company estimates that the EEC area remains one of the strategic locations for home construction businesses due to investments in infrastructure, transportation systems, U-Tapao Airport, ports, and the expansion of industrial estates, which continuously attract foreign investment and management personnel to the area, resulting in increased demand for single-family homes as cities expand. For this reason, the company chose Bang Saen as the service center because it conveniently connects important areas in the eastern region, including Chonburi, Si Racha, Amata City, Rayong, and Chachoengsao, catering to a diverse customer base, including executives in the industrial sector, business owners, investors, young people, and retirees wanting to build homes on their own land. This new center also enhances the speed of service access for customers in the upper part of Chonburi province.

Based on market trend assessments, Seacon sees that the home construction business in the EEC area still has growth opportunities due to the demand for homes for actual living, even though land and construction material costs have risen, especially in Chonburi, Rayong, and Chachoengsao, which benefit from large-scale investments. This has led many landowners to choose to develop homes on their own land, emphasizing designs that meet lifestyle needs, effective budget management, and construction standards that can be verified at every stage.

Consumers today place greater importance on quality, reliability, and construction standards. The decision to build a home is thus a long-term investment. Seacon has developed both construction systems, production technology, and home designs to meet the needs for usable space, quality, and energy efficiency, while ensuring confidence throughout the construction process. One of the company's key strengths is the SEACON System and its semi-finished structure production factory, which enhances construction accuracy, elevates work quality, reduces project timelines, and maintains construction standards from production to the job site, ensuring customers receive consistently high-quality homes according to the company's standards. Additionally, it is estimated that in the next 3-5 years, the home construction market in the eastern region will continue to receive support from urban expansion, an increase in high-income populations, and new infrastructure investments, leading to a growing demand for mid-range and premium homes, along with a rising interest in energy-efficient homes, preparations for electric vehicle use, and designs that accommodate family members of various ages, aligning with Seacon's current home development direction.

To support market expansion in the eastern region, Seacon has defined the role of the Bang Saen-Chonburi Home Construction Center as a service hub for customers in Chonburi, Rayong, Chachoengsao, Chanthaburi, and Trat, with a team of sales consultants, architects, engineers, and after-sales service teams ready to closely assist customers throughout every step, from design and construction to home delivery, elevating service quality to the same standard as the headquarters. At the same time, the company emphasizes customers who want to build homes for actual living, which remains the main driving force of the home construction market in the EEC area, including executives in industrial estates, business owners, entrepreneurs, and families with their own land, while also enhancing the SEACON ID service for customers who want personalized home designs to cater to the growing premium home market in line with regional purchasing power.

Mr. Manu stated that the growth of the eastern region is raising the competitive standards of the home construction business. Consumers are placing more importance on quality, construction standards, technology, company stability, and after-sales service than ever before. Seacon is thus developing all aspects in tandem to build confidence from the first day a customer consults until the day they move in. We find that consumer demand in the eastern region is shifting towards seeking homes that meet long-term living needs, including flexible space designs that accommodate working from home, multifunctional areas, and the ability to adapt as families grow in the future. At the same time, energy-efficient homes are receiving increasing interest, with preparations for installing solar rooftops, electric vehicle charging points, and the use of materials that help reduce heat, along with the concept of Universal Design to accommodate family members of all ages within the same home.

In addition to developing home designs that align with market trends, Seacon is also leveraging its strengths from over 65 years of experience in the home construction business, with more than 26,000 homes delivered, a semi-finished structure production factory, a network of financial partners to facilitate loans, and the SEACON Privileges program that offers benefits to customers to create added value throughout their living experience.

On the occasion of the opening of the Seacon Bang Saen-Chonburi Home Construction Center, the company is running a special campaign for customers planning to build homes, including special reservation payment rates, discounts on reservation fees of up to 600,000 baht, eligibility for solar rooftops according to company conditions, and complimentary drilling points as specified in the standard home designs of each model, with the number of drilling points granted according to the project's standard design, free transportation of materials within a specified distance, and construction cost discounts to enhance the value of starting home construction. Additionally, the "Seacon Helps Thailand" activity will distribute healthy vegetables to the local community to promote quality of life during the opening of the new center.

Mr. Manu concluded that the Bang Saen-Chonburi Home Construction Center reflects Seacon's commitment to grow alongside the development of the eastern region. We aim to bring construction standards, technology, and long-accumulated experience to create value for customers while continuously developing products and services, ensuring that every delivered home reflects quality, value, and the trust that customers have placed in Seacon over the decades, while also contributing to the long-term improvement of living quality in the region.