"CPN Retail Growth Property Fund" or "CPNREIT" is driving its strategy of Lifestyle Integration to enhance the asset value of the 'Central Pattaya' shopping center, one of the high-potential assets in its portfolio. This follows the trust placed in it by the global brand POP MART, in collaboration with the Tourism Authority of Thailand (TAT) and Pattaya City, to create the global phenomenon "POP ON THE BEACH" and launch the world's first beachfront POP MART Official Store, providing a new tourism experience and stimulating the regional economy.

Ms. Patmika Pongsuraymas, CEO of CPN REIT Management Co., Ltd., the manager of CPNREIT, stated that the trust is committed to continuously creating added value for the assets in its portfolio. Recently, the Central Pattaya shopping center, one of the assets under CPNREIT, launched "POP ON THE BEACH," creating the world's first Beachfront Art Toy Destination and opening the world's first beachfront POP MART Official Store at Central Pattaya, reinforcing Pattaya's potential as a global tourism and lifestyle city. This marks a success as the only Thai shopping center trusted by a world-renowned brand, connecting all sectors to create new experiences and elevate tourism and the economy of Pattaya to a global destination.

The trust is also ready to drive the economy through the Pop Culture Economy model by integrating global intellectual property (IP) with the charm of a tourist city like Pattaya, strategically located with strong consumer behavior and data support. According to the latest data, Pattaya is projected to welcome over 20 million tourists in 2025, generating substantial revenue exceeding 5,000 million baht, particularly from high-spending tourists (High-Yield FIT) from five main nationalities: China, Malaysia, Russia, South Korea, and India, who exhibit Lifestyle & Experiential Tourism behaviors, favoring fashion products and engaging in social media content creation. This customer base is a crucial driver ready to support the growth of the Art Toy Economy.

"This is a success as the only Thai shopping center trusted by world-renowned brands, which not only creates new experiences (Destination Experience) for tourists but also positively impacts the traffic within the shopping center. It is ready to provide a shopping experience (Retail Experience) that drives strong occupancy rates and supports the sales of tenant stores, ensuring the long-term stability of rental income for CPNREIT," said Ms. Patmika.

The highlight of the POP MART Official Store @ Central Pattaya is its establishment as the first art toy landmark in the eastern region, under the concept of Beachfront Art Toy Destination, located on the first floor by the beach, perfectly reflecting the identity of a world-class seaside city. It also features an exclusive Concept Space themed 'THE MONSTERS Hair Salon Series,' the first of its kind in the world at the storefront. Additionally, the store is packed with new collections and a wide variety of exclusive products, such as popular Blind Boxes, plush toys, high-end MEGA COLLECTIONS, and exclusive collections from famous characters like CRYBABY, LABUBU, MOLLY, SKULLPANDA, DIMOO, TWINKLE, and HIRONO, with new products and special items continuously rotating to surprise customers, connecting 'Destination Experience' at the beach to 'Retail Experience,' which not only expands business into important tourist cities but also weaves a seamless experience, reinforcing its role as a global lifestyle and pop culture hub.

Additionally, experience the highlight balloon GIANT CRYBABY, a global super IP created by a Thai artist, under the concept "Cry Me An Ocean Series," featuring four giant characters over 8 meters tall and 12 meters long at Pattaya Beach, conveying a story of healing the heart through the idea of "keeping emotions in a personal sea," blending the local essence of Pattaya. This is complemented by Big Figure characters like MOLLY and SKULLPANDA. Join us for a special experience and check in at the world-class Experiential Photo Landmark from today until August 2, 2026, at Central Pattaya shopping center.