Pruksa has launched the campaign “LIVE YOUR OWN VIBE: Your Perfect Life Rhythm... Your Way”, in collaboration with Harman Kardon, a world-renowned audio brand from the United States with over 70 years of history. This initiative aims to create a Music & Lifestyle Experience that connects the power of music with living spaces, through the diverse stories, feelings, and identities of people.

This campaign stems from Pruksa's intention to convey a new meaning of home, transforming it from a mere living space into an environment that inspires and enhances quality of life in every dimension. By leveraging Harman Kardon's expertise in sound and design, they aim to create experiences that people can see, hear, and feel.

This collaboration extends the concept of “Lifetime Well-Living: Living Well... for a Lifetime” through special content such as the “Melody Film Series” and “Music Challenge”, along with activities that invite everyone to discover their own perfect life rhythm.

Ms. Angkana Likitjanyakul, Deputy Managing Director of Marketing and Corporate Affairs at Pruksa Holding Public Company Limited, stated, “Under the concept of Lifetime Well-Living: Living Well... for a Lifetime, Pruksa does not see itself merely as a home builder, but as a part of designing lifestyles and providing quality living for homeowners in every aspect over the past three decades. Pruksa has grown alongside people's lives and learned that the meaning of a true home varies from person to person and across different life stages. Therefore, we have developed a variety of housing options, including single houses, townhomes, and condominiums, to accommodate the journey from the beginning of life to the days when family, happiness, and connections gradually grow.”

From this understanding, the campaign LIVE YOUR OWN VIBE invites everyone to rediscover what their perfect life rhythm and home are. We believe that a good home not only takes care of living conditions but should also inspire, reflect identity, provide the freedom to live as one chooses, and nurture love, happiness, and connections every day. Partnering with a global brand like Harman Kardon, which brings expertise in sound and design that can transform a home into a tangible experience, this collaboration expands the value of a home from merely functional to a space that connects with emotions, feelings, and inspiration.

When sound, music, design, and living spaces come together, a home reflects not just how we live but also who we are, fulfilling every rhythm of life to truly embody Living Well... for a Lifetime.

When Every Sound in the Home Tells the Story of Life

“Sound” is a powerful element that connects people with memories and feelings. Under the LIVE YOUR OWN VIBE campaign, Pruksa and Harman Kardon have collaborated to create the “Melody Film Series”, a special brand film series that takes sounds from various activities and moments within the home, developing them into Sound Design before arranging them into unique music tracks for each story, conveying the identity, feelings, and life rhythms of the residents.

MELODY FILM SERIES

It consists of six vertical short films that tell stories through six Pruksa brands, reflecting six dimensions of life: The Reserve Villas (Connection), The Palm (Happiness), Patio (Identity), The Connect (Love), Chapter (Freedom), and Chapter One (Inspiration). Although each home has its own sounds and stories, every melody leads to the same meaning: a home that not only accommodates living but also enhances quality of life at every stage.

“Mai Phakphum” Joins to Share Life Rhythms Through an Inspiring Campaign

Another highlight of the campaign is the collaboration with “Mai Phakphum”, a renowned actor and artist known for his distinctive identity, lifestyle, and perspective on living. He shares stories through interviews and special content under the concept “LIVE YOUR OWN VIBE: Your Perfect Life Rhythm... Your Way”.

Through a perspective that reflects inspiration, authenticity, and the choice of living spaces that meet both present and future needs, “Mai Phakphum” will guide viewers to discover the meaning of a home that is more than just a living space, but a place that fulfills feelings, reflects identity, and grows with every rhythm of life.

The collaboration between Pruksa x Harman Kardon is thus a significant force in expanding the campaign from communicating about homes to creating lifestyle dialogues that resonate with the new generation, inviting everyone to rediscover their rhythm, meaning, and living space that suits them.

Mr. Tiya Kanjanachai, Chief Operating Officer of the Lifestyle & Online Business Group at Mahajak Development Co., Ltd. stated, “The collaboration between Harman Kardon and Pruksa is a significant partnership between two brands with aligned identities and visions, both emphasizing quality design and creating living experiences that reflect individual lifestyles through the art of unique sound.

For Harman Kardon, we view sound not just as an entertainment element but as a part of a lifestyle that sets the atmosphere, enhances emotions, and creates uniqueness in every space within the home. With timeless design and meticulous sound engineering, when combined with Pruksa's housing development concepts, it results in a premium living experience that seamlessly integrates design, technology, and lifestyle. We believe that a well-designed home, combined with quality sound, will transform ordinary moments into meaningful experiences in every rhythm of life.”

Extending to Special Experiences for Pruksa Homeowners

In addition to the Melody Film Series, Pruksa and Harman Kardon are also offering special surprises for customers who purchase projects in the Pruksa Luxury Collection, including The Reserve Villas, Chapter, and The Palm. The first 10 customers will receive a Harman Kardon Aura Studio 5 speaker worth 13,900 baht, enhancing their homes with design and aesthetic living experiences that resonate with their life rhythms from July 20 to August 31, 2023, under the company's specified conditions.

From the MELODY FILM SERIES to the MUSIC CHALLENGE

The LIVE YOUR OWN VIBE campaign also extends to the MUSIC CHALLENGE “VIBE ดี๊ดี - DAILY GOOD VIBE”, inviting everyone to express their identity, happiness, and life rhythms through music and content in their own style, creating a space for everyone to be part of the campaign and discover that there is no single rhythm of life that suits everyone, because the best rhythm is the one that allows us to live authentically.

Watch the Melody Film Series consisting of all 6 episodes and the Music Challenge “VIBE ดี๊ดี - DAILY GOOD VIBE” through Pruksa's social media channels: Facebook Fan page, Instagram, TikTok, X, and YouTube: Pruksa Family Club.

Pruksa remains committed to enhancing the quality of living under the concept “Lifetime Well-Living: Living Well... for a Lifetime”, to provide quality living in every dimension, making homes more than just living spaces, but places that care for, fulfill, and grow with every rhythm of life. Interested individuals can find more details about Pruksa projects at www.pruksa.com or inquire at Pruksa Contact Center 1739.