Ananda Development Public Company Limited, or ANAN, a leader in urban residential development, holds the top position in the condominium market near the BTS Skytrain. The company is committed to developing housing that perfectly meets the needs of urban living. As it pushes forward in the real estate market for the second half of the year, Ananda has launched the campaign 'NOW OR NOW' under the concept 'The Right Life is Within Reach' to encourage consumer purchasing decisions for ready-to-move-in homes. The campaign features 20 projects, including condominiums, houses, and townhomes, with attractive offers such as 'up to 1 million baht cash back*, free transfer fees*, free furniture*, and free electrical appliances*', all at the best prices ranging from 2.29 to 23.99 million baht* from now until September 30, 2023.

Mr. Ponganan Sukasem, Chief Marketing Officer of Ananda Development Public Company Limited, stated that consumers are increasingly cautious in their housing purchase decisions, placing importance on long-term value factors such as practical locations, project quality, readiness for occupancy, and the credibility of the developer. This trend necessitates a marketing approach that builds trust while offering solutions that meet customer needs. Therefore, Ananda has developed the 'NOW OR NOW' campaign under the concept 'The Right Life is Within Reach' to communicate to consumers that if they find a project that meets their needs, there is no need to wait, as now is the best time to start a quality life. The campaign also instills confidence in customers through the Ananda Sure standard, which ensures quality at every stage—from construction and pre-delivery inspections to after-sales service—so that every decision made today leads to long-term quality living.

This campaign reflects Ananda's marketing strategy aimed at responding to the behaviors of modern consumers, who increasingly value the readiness of projects, especially those that are immediately livable, thus reducing waiting times and uncertainties. At the same time, they seek value in terms of price, benefits, product quality, living experience, and the assurance customers will receive after the transfer of ownership. The 'NOW OR NOW' campaign integrates products, quality, and the best offers to make it easier for consumers to decide when they find a residence that meets their needs.

Ananda has selected 20 ready-to-move-in projects under its quality brands, covering all segments from luxury condominiums under the Ashton brand (ASHTON), five-star hotel service condominiums from Dusit under the Coco Parc brand (COCO PARC), lifestyle community condominiums under the Culture brand (CULTURE) with world-class service managed by Ascott, to urban condominiums under the Ideo brand (IDEO), as well as single houses, twin houses, and townhomes to meet the diverse lifestyles and purchasing power of consumers. Special offers include up to 1 million baht cash back*, free transfer fees*, free furniture*, and free electrical appliances*, with prices ranging from 2.29 to 23.99 million baht*.

In addition to offering ready-to-move-in products and special offers, Ananda places great importance on building confidence in project quality through Ananda Sure, a quality care standard that encompasses quality control during construction, thorough quality inspections before delivery, and after-sales service, ensuring that customers can trust that every decision to choose a residence with Ananda will receive quality, care standards, and the best living experience.

'The launch of the 'NOW OR NOW' campaign aims to create a comprehensive experience in choosing a residence that encompasses location, quality, value, and care standards, ensuring that every customer decision is a confident long-term investment while reinforcing the company's mission to continuously develop housing that enhances the quality of life for urban residents,' Mr. Ponganan concluded.