● Avatar, the highest-grossing film franchise in history, is set to launch Avatar: Guardians of Eywa, an immersive experience under the largest franchise license in the world, in Bangkok. This will transport visitors into the wondrous glowing world of Pandora through immersive storytelling, establishing a new standard for IP-driven tourist attractions and immersive technology, along with world-class performances.

● A significant milestone for Asiatique The Riverfront Destination as it aims to become a world-class riverside destination, set to debut in Q4 2026 with the Blue Dome at Asiatique Destination. This iconic architectural landmark from the World Osaka Expo will be the heart of a new zone covering over 16,000 square meters, integrating entertainment, culture, architecture, shopping, and dining into one space, as part of a total area of over 224,000 square meters, providing a comprehensive world-class lifestyle experience.

● This collaboration continues AWC's mission of "Building Better Future" by merging sustainability concepts with world-class entertainment to deliver long-term value to partners, communities, and visitors from around the globe.

Asset World Corp Public Company Limited (AWC), a Thai real estate developer focused on comprehensive lifestyle solutions, is pleased to announce a significant partnership with EMM Williams Productions to present Avatar: Guardians of Eywa, the first immersive experience under James Cameron's Avatar franchise, featuring the latest entertainment format, The Magic Walk™ Experience, at Asiatique The Riverfront Destination. This collaboration enhances Asiatique's potential to become a global hub for experience-led IP entertainment in the region, integrating shops, lifestyle, and experiences into a single platform for a premium retail experience.
 


The Asiatique The Riverfront Destination is part of AWC’s Lifestyle Destination model undergoing a major transformation to become a hub for global shopping, culture, and entertainment. The launch of this latest experience will complement other significant landmarks such as SkyFlyers: Wings of Garudapterus and Better World Better Future, reflecting AWC's commitment to creating a better future through storytelling inspired by sustainability alongside international entertainment.

This collaboration aligns with AWC's strategy to build global partnerships by combining the expertise of EMM Williams Productions, a world leader in immersive experiences and large-scale productions, with AWC's expertise in destination development. EMM Williams Productions is known for creating works in collaboration with global brands and productions such as Live Nation, Fever Up, and Notre Dame de Paris. This partnership aims to deliver an elevated experience expected to attract travelers from around the world to Thailand, reinforcing the country's status as one of the leading sustainable tourism destinations globally.

The immersive experience, spanning over 4,000 square meters, will take visitors of all ages into the lush, glowing world of Pandora, characterized by the unique flora and fauna of the Avatar franchise by James Cameron. It invites everyone to discover the connection between humans and nature by learning about the Na'vi's role as Guardians of Eywa, reflecting the values of respecting nature and the interconnectedness of all living things.

This experience draws inspiration from the globally renowned Avatar film franchise, which has made history as the highest-grossing film trilogy of all time, with total earnings exceeding $6 billion worldwide. It brings one of the world's most beloved stories to a unique destination through a blend of immersive storytelling, spectacular live performances, themed dining, shops, and interactive experiences, all perfectly integrated. This experience is poised to become a new landmark and a key driver in elevating Bangkok to a world-class entertainment destination.
 


This special story will be presented within the Blue Dome at Asiatique Destination, designed by Shigeru Ban, a Japanese architect and Pritzker Prize winner, originally created for the Expo 2025 in Osaka. The architecture features a bamboo structure with a diameter of 19 meters, combined with a 42-meter diameter carbon fiber structure. This lightweight, column-free design exemplifies the perfect integration of renewable materials with advanced engineering to create an outstanding architectural work in terms of innovation, strength, and sustainability, while minimizing environmental impact. It sets a new standard for truly sustainable architectural design.
 


In addition to being a new experiential space, the Blue Dome at Asiatique Destination reflects AWC's vision of redefining sustainable tourism destination development by leveraging significant landmarks from Expo 2025 to create added value instead of new construction. This project is a testament to AWC's commitment to Building Better Future by delivering sustainable value to communities, conserving natural resources, and inspiring future generations.

Naowalapa Traisorat, CEO and Managing Director of Asset World Corp Public Company Limited (AWC), stated:

"We are very pleased to announce our partnership with EMM Williams Productions, marking a significant step towards our shared vision of creating a destination that offers unique and meaningful experiences by integrating live performances and world-class IP entertainment with shopping, lifestyle, and global attractions at Asiatique The Riverfront Destination.


Bringing Avatar: Guardians of Eywa to life through a story of environmental care and conservation is not just about creating a new tourist attraction; it is about establishing a landmark that inspires visitors to recognize the value of the world and nature. This is a tangible manifestation of AWC's mission of Building Better Future, through the entertainment and creativity presented by EMM Williams Productions, a leader in global entertainment, in an interactive and immersive format that conveys sustainability concepts while creating value for local communities, enhancing Thailand's tourism industry, and providing memorable experiences for visitors from around the globe."
 


Antoine Haswani, Founder and CEO of EMM Williams Productions, said:

"We are extremely excited that Avatar: Guardians of Eywa, the first Magic Walk™ experience, is set to launch in Thailand, presenting a form of future entertainment that will redefine immersive experiences. By merging storytelling with a journey through an adventure-filled world of spectacular experiences and live acrobatics, the story of Guardians of Eywa, created by EMM, invites audiences to step into the heart of the narrative and embark on a real-time journey into a dream world. This experience can only be fully appreciated through actual attendance, and the participation of every audience member is the key to making this experience unique and memorable beyond traditional entertainment forms."

Both AWC and EMM Williams Productions remain committed to creating experiences that showcase the beauty of this world while promoting Thailand as a leading sustainable tourism destination.

Watch Avatar, Avatar: The Way of Water, and Avatar: Fire and Ash now on Disney+ Hotstar.