Ananda Development Public Company Limited, a leader in urban residential development and the top market player in condominium projects near BTS stations, is committed to creating housing solutions that perfectly meet the needs of urban lifestyles. The company is shifting its real estate marketing strategy with an approach based on Insight-Driven Marketing and Segmentation Marketing, launching the ANANDA Doctor Program under the concept 'Close to Hospitals = Time Back', targeting physicians with housing solutions designed from an understanding of their lifestyles and professional constraints. The program features 13 ready-to-move-in projects near leading hospitals, with prices starting from 2.29 to 38 million baht, reinforcing the idea of developing housing that meets the specific needs of each customer segment and setting a new standard for real estate marketing driven by consumer insights.

Mr. Ponganan Sukasem, Chief Marketing Officer of Ananda Development Public Company Limited, stated that today's real estate market is not just about location or price competition but about truly understanding the consumer. Each customer group has different lifestyles, needs, and limitations. Therefore, Ananda places great importance on using Consumer Insight as the starting point for developing products, services, and living experiences. Data from Ananda's customer behavior over the past five years shows that physicians are one of the professions that consistently purchase Ananda projects every year without a decline, even during economic fluctuations. This reflects that the medical profession has a high purchasing power and is not affected by economic factors like other professions. Physicians are among the high-income groups with job stability but face significant limitations regarding time, rest, and travel. Thus, Ananda has developed the ANANDA Doctor Program under the concept 'Close to Hospitals = Time Back' to transform pain points into solutions that help reclaim life time, enhance relaxation quality, and reduce daily burdens by integrating location, services, and financial benefits. This is Ananda's marketing approach aimed at creating value for customers in each segment beyond just selling housing and serves as a model for developing campaigns for other specific customer groups in the future.

From this concept, the "ANANDA Doctor Program" campaign was developed based on an understanding of physicians' lifestyles and needs to create a living experience that truly meets their work and life requirements, built on three pillars: Location, Service, and Financial Solution, along with specially designed benefits for doctors through four exclusive packages, including:

1. Wellness Recovery Living: Rooms designed to enhance sleep quality and relaxation, helping to rejuvenate the body after work and shifts.

2. Doctor's Financial Shield: A loan program for medical personnel with a special interest rate of 0.99% for two years and a Fast Track approval process.

3. Doctor's Concierge: A personal assistant service to facilitate daily life, helping to reduce burdens outside of work hours.

4. Doctor's Investor Suite: A solution for those looking to invest, with comprehensive management and rental services that can generate immediate returns.

This program addresses the needs of physicians, from resident doctors, medical professors, specialists, clinic owners, to those looking to invest in real estate, offering 13 ready-to-move-in projects under quality brands such as Ashton, Coco Park, Culture, Ideo Mobi, Ideo, Artel, Ari, and Urbanio, located near leading hospitals like Bumrungrad Hospital, Phyathai Hospital, Medpark Hospital, Samitivej Hospital, and Bangkok Hospital, connected by BTS and MRT with prices starting from 2.29 to 38 million baht.

“ANANDA Doctor Program is not just a campaign for physicians but the beginning of developing a marketing strategy driven by insights and understanding of consumers in each segment. Ananda plans to extend this concept to develop campaigns for other professions continuously, aiming to create living experiences that meet the specific needs of each customer group and reinforce our commitment to developing housing that aligns with urban lifestyles in every dimension,” Mr. Ponganan concluded.

Interested parties can register for benefits for medical professionals starting today through the website Ananda.co.th or inquire for more details by phone at 02 316 2222.