• Global Magnet for Young Mindsets: A new destination that embodies Young. Bold. Global. Bringing together Young Mindsets from around the world to enhance the economic and tourism landscape of Siam Square.
  • Developing 'CenTRal Future Makers' in collaboration with New Talent and Creative Entrepreneurs to create a new culture space in Thailand, designed for creativity over an area of 3,400 sq.m. as a Social Public Space.
  • A Next-Gen Mixed-Use project where every element shares a unified concept for the first time in Thailand, with a total project value exceeding 11 billion baht. It includes Cutting-Edge Retail, a new Youth Culture experience hub in the heart of Bangkok (opening Q2/2027), a Future-Ready Workplace attracting Global Talent (opening Q4/2027), and the first-ever 25hours Hotel in Thailand, a globally recognized Playful Luxury brand with unique character in only 13 cities worldwide (opening Q1/2029).
  • Highlight Zones: 'Social Theatre' as the heart of the project, a creative stage for everyone; Skyline Theatre as a Public Rooftop Garden, the most beautiful city viewpoint and check-in spot in Bangkok; 'The Urban Ground' for Pop-Up Culture and Emerging Brands from around the globe.
  • A magnet attracting brands, creating a 'First Ever' phenomenon for Siam Square with First Time in Thailand, First Test in Market, and First Concept in Asia.

Central Pattana Public Company Limited, Thailand's leading sustainable real estate developer, has launched the 'CenTRal cENtrAL' project, a new global landmark at the Pathumwan intersection, with a total project value of 11 billion baht. The shopping center is set to open in Q2 of 2027, aiming to transform Siam Square into a 'Global Youth Culture Destination,' a creative hub characterized by Young. Bold. Global. This project is the first in Thailand to unify all elements under a single concept, creating a space for everyone as a Social Public Space to ignite collaboration among the younger generation and drive the future creative economy of the country, while attracting New Talent, Creative Entrepreneurs, and high-spending tourists from around the world to boost Thailand's economy and tourism.

Watch the video, click https://bit.ly/CenTRalcENtrAL

Mr. Chanawat Uthavatanasukul, CEO of Central Pattana Public Company Limited, stated, “Every major city in the world has a hub for young people and creativity. For Bangkok, we believe that Siam Square is that space, which has shaped culture for over six decades and provided a platform for generations to think boldly and express themselves. Today, we are committed to elevating Siam Square to become the global Youth Culture center, a space where young people, creators, entrepreneurs, and individuals from around the world can live, work, travel, and grow together, aligning with Chulalongkorn University's mission to develop Siam Square as a value-adding area for society.”

CenTRal cENtrAL will be a significant step in the vision to elevate Bangkok to a global metropolis as we transcend the limits of project development from retail spaces to areas for living, inspiration, and creating a new urban culture under the concept of Young. Bold. Global. This Next-Gen Mixed-Use project, valued at over 11 billion baht, will open the shopping center in Q2 of 2027, featuring Cutting-Edge Retail that creates new trends and opportunities for collaboration with brands and new entrepreneurs, Future-Ready Workplace that attracts global talent, and 25hours Hotel, a globally unique hotel brand chosen for Bangkok among only 13 cities worldwide.

This project reflects a significant collaboration between Central Pattana and Mitsubishi Estate, one of Japan's leading urban development companies with over a century of experience, as both companies share a vision for developing the city of the future, creating spaces that connect people, businesses, and communities to grow sustainably together.”

Mr. Misanori Iwase, Senior Executive Officer of Mitsubishi Estate Co., Ltd., stated, “For over a century, Mitsubishi Estate has been committed to urban development with a long-term vision, integrated urban development concepts, and strong partnerships. Throughout our 100-year history, we have always believed that great cities emerge from spaces that enhance the quality of life for people and create environments that allow communities to grow sustainably. We are honored to collaborate with Central Pattana on the CenTRal cENtrAL project, which reflects our shared philosophy of urban development and commitment to creating spaces where people, businesses, and communities can thrive together. We believe that Bangkok is one of the most promising cities in Asia, and Siam Square plays a crucial role as a center of creative energy in the city. Through this collaboration, we hope to bring Mitsubishi Estate's global expertise in urban development to drive the future of this area while creating sustainable value for Bangkok and future generations.”

‘CenTRal cENtrAL’ – Young. Bold. Global.

Dr. Natakitti Tangpoolsinthana, Chief Marketing Officer of Central Pattana Public Company Limited, stated, “Global cities have strong Youth Culture centers, such as Harajuku in Japan, Seongsu in South Korea, Tsim Sha Tsui in Hong Kong, and Shoreditch in London, just like Siam Square in Bangkok. Therefore, we are creating 'CenTRal cENtrAL' as a Global Magnet for Young Mindsets that attracts both Global Young Mindsets, Global Talent, and Global Affluent Travelers. We are also developing 'CenTRal Future Makers' to drive New Talent and Creative Entrepreneurs to co-create new things. We intend to design a Social Public Space of over 3,400 sq.m. to promote Youth Co-Creation, supporting young people and students from all institutions as a space for Art, Performance, Fashion, Music, Sport, Food, and new Emerging Cultures. This will connect with the Ratchaprasong area and Central World, which is a Global Flagship Destination, to create a strong Network of Districts in Bangkok.”

Mr. Isares Jirathiwat, Head of Leasing at Central Pattana Public Company Limited, stated, “Siam Square has been the birthplace of new trends continuously for decades. It is a space where many local brands have grown into national brands and an important stage for global brands to create awareness and connect with Thai consumers. People visiting Siam Square are not just looking for products; they are seeking inspiration, discovering new things, and experiencing the latest trends before anyone else. For this reason, Siam Square is one of the strategic locations that leading global brands prioritize, as it represents an opportunity to influence consumers and shape market directions. We will create an unprecedented phenomenon as 'First Ever' for Siam Square again with First Time in Thailand, First Test in Market, and First Concept in Asia through Cutting-Edge Retail that will be the first Emerging Brands Platform in Bangkok, featuring over 300 new brands and experiences from across Asia and the world, creating a Commerce & Culture Overlap. We want this to be the starting point for new trends, accommodating Pop-Up Culture and creating unique experiences. The restaurant section will include new Food Culture from around the world and popular Neighborhood Cafés from across Bangkok, as well as attract Sport & Active Lifestyle and Hobby & Culture brands that are trending globally, ensuring that every visit offers a new and unique experience: Fun, Fast, Flexible.”

Mr. Juthatharm Jirathiwat, Head of Business & Design Development at Central Pattana Public Company Limited, stated, “We intend for 'CenTRal cENtrAL' to be a new landmark and create a new image of Bangkok on the global stage, as a New Bangkok’s Urban Scene with a Public Rooftop Garden, a city viewpoint that people from around the world want to check in at. Importantly, the architectural design here must be globally distinctive, valuable, and meaningful, enhancing the city. We look back at the DNA of Siam Square, which is fashion, and fashion always starts with fabric, inspiring the concept of 'Fabric of the Future' to be interpreted contemporarily and uniquely, something that has never been done before, by using Fashion Forms of fabric as the language of the building on the Façade. Additionally, it integrates contemporary architecture with the memories of the area. Another heart of the project is the area of 'Social Theatre', which serves as a Public Gathering House where everyone can showcase their creative power and engage in various activities.”

‘CenTRal cENtrAL’ (Central Central) is a ‘Global Youth Culture Destination’ with a total project value of over 11 billion baht. This New-gen Mixed-Use project will be a crucial piece of the puzzle that completes the Pathumwan intersection. The project is located on a 7-rai plot with a total area of 141,000 sq.m. (GBA), including a shopping center accommodating approximately 300 brands, opening in Q2/2027, an office building opening in Q4/2027, and a hotel opening in Q1/2029.

The project reflects the concept of Young. Bold. Global. through its unique name 'CenTRal cENtrAL', which has a Brand Identity that breaks the mold, conveying the courage to think unconventionally and the continuous creation of new things according to Central Pattana's DNA. Meanwhile, the architectural concept 'Fabric of the Future', which has never been seen before in Thailand, reflects the interpretation of fashion into architecture. Additionally, the repetitive use of language, which is a charm of the Thai language, emphasizes the importance of location as the center of Youth Culture and a significant hub in Bangkok.

Target Group: Global Magnet for Young Mindsets

  • Global Young Mindsets: Where Young is not limited to age, but includes those who dare to think, try, and create new things, including artists, creators, and entrepreneurs driving the Creator-Led Economy.
  • Global Talent: A group of top-tier talents from around the world, including Start-ups, Tech, Creative, and various industries.
  • Global Affluent Travelers: The first in Thailand with 25hours Hotel, a globally renowned Playful Luxury hotel brand with unique character in each city, available in only 13 cities worldwide, attracting quality tourists with high purchasing power, helping to elevate Bangkok's economy and tourism.

The Powerful Location:

  • Catchment of over 1.2 million people, covering residents, workers, students, and the Siam Square area also has Creative Art & Sport Communities.
  • Tourists visiting over 50 million people annually.
  • The project has Regular Traffic from a 12-story office building accommodating approximately 2,500 workers and the 25hours Hotel with 349 rooms, attracting high-spending Affluent Travelers from around the world.
  • The location is connected by public transport, surrounded by office buildings, hotels, and educational institutions.

Project Highlights:

  • ‘Social Theatre’ serves as the heart of the project, a Public Gathering Space in the center of the project, accommodating various activities such as Art, Performance, and Creative Activities that allow everyone to express themselves and experiment with ideas, surrounded by an Immersive LED Experience that creates a new experience.
  • ‘Skyline Theatre’ is a floating space that connects people with the city through Rooftop City View, Public Garden, Café, and Dining Destination, providing a view of the Pathumwan intersection. We want this space to be both a relaxation spot, a meeting point, and a new Gateway for Siam Square.
  • ‘The Urban Ground’, ‘Designer Maison’, ‘The Wardrobe’, ‘Passion Field’, ‘Motion Ground’ are ‘Flexible Retail Spaces’ inspired by the Shop House of Siam Square, accommodating Pop-up Culture and rapidly changing trends in Fashion, Lifestyle, Sport, and Gadget, allowing Thai brands, emerging brands, new designers, and brands from across Asia to experiment with ideas and continuously present new concepts.
  • New concept restaurants and cafés that combine diverse Food Culture experiences from around the world and popular Neighborhood Cafés from across Bangkok will be gathered here, including the ‘Social Haus’ All-Day Dining suitable for urban lifestyles, ‘Friend Table’, and ‘Join Joy’ Dining & Mingling Hub and Rooftop Garden Café ‘Skyline Theatre’.