ASW showcases its performance with first half sales for the year 2026 totaling 11.847 billion baht, exceeding 64% of the annual pre-sale target. Following the launch of new projects as planned and the Phuket portfolio supporting continuous sales, the company is gearing up for the second half of the year. The real estate market is expected to remain buoyed by the easing of the war situation, the extension of measures to reduce transfer and mortgage fees, and relaxed LTV regulations, alongside a trend of a weakening baht that enhances foreign purchasing power. ASW is preparing to launch new projects in Strategic Locations, confident that Phuket, as a World Destination, will attract HNWIs from around the globe, while maintaining financial discipline and managing ready-to-move projects to achieve the sales target of 18.5 billion baht.

Mr. Kramchat Wiphanpong, Chief Executive Officer of Asset Wise Public Company Limited (ASW), stated that in the first six months (January-June) of 2026, the company achieved sales from housing and condominium projects totaling 11.847 billion baht, which is 64% of the sales target set at 18.5 billion baht. This success was significantly supported by the Leisure Residence projects in Phuket, developed by Rompho Property Co., Ltd. (TITLE), a subsidiary that continues to perform strongly, particularly with the newly launched project “Biancana Surin” near Surin Beach, valued at 3.2 billion baht, which has received positive feedback with over 70% of units booked, reflecting the confidence of international customers in Phuket's potential.

ASW continues to execute its plans effectively, having launched 5 new projects in the first half of 2026, with a total project value of 8.255 billion baht, including “Kave Carnival Rangsit”, a campus condominium valued at 1.4 billion baht, “Wise House Rangsit”, a premium shop house valued at 255 million baht, and the Leisure Residence projects: “Biancana Surin” valued at 3.2 billion baht, “THE TITLE Vivana Kamala” valued at 2 billion baht, and “The Olive” valued at 1.4 billion baht.

Mr. Kramchat added that for the direction of the real estate business in the second half of 2026, positive factors are expected from the easing situation in the Middle East, which will positively impact overall purchasing power and better control of various costs, along with the trend of a weakening baht that will enhance purchasing power and attract foreign investment in real estate. Particularly in the final quarter, which is the high season for tourism, demand from international buyers is expected to flow back into major tourist cities like Phuket, a World Destination that meets the needs of High-Net-Worth Individuals (HNWIs) and those seeking second homes from around the world. Meanwhile, the domestic market has supportive factors that enhance consumer access to credit, including a stable policy interest rate at a low level of 1.00% and relaxed LTV criteria allowing full 100% loans across all price ranges and contracts. Recently, the government announced the extension of measures to reduce transfer and mortgage fees to just 0.01%, extending the timeframe until June 30, 2027, which is expected to stimulate consumer decisions to purchase housing.

“In the second half of the year, ASW plans to launch new projects in Strategic Locations with high potential and clear demand in both Bangkok and Phuket, with details to be revealed soon. At the same time, we will continue to monitor the global economic situation, the Thai economy, and surrounding factors closely, ready to adjust strategies flexibly to align with market conditions while maintaining financial discipline, managing cash flow and liquidity robustly, and efficiently managing the portfolio of ready-to-move projects, which will help drive ASW's total sales to meet the annual target of 18.5 billion baht,” Mr. Kramchat stated.


Meanwhile, ASW is also preparing to gradually deliver newly completed projects as planned, with significant highlights from projects in Phuket, which is an important Strategic Location, including “THE TITLE Serenity Naiyang” valued at 4 billion baht and “THE TITLE Heritage Bang-Tao” valued at 6 billion baht, which will be the main projects contributing to revenue recognition in Q3/2026. Additionally, the company has a backlog of sales awaiting revenue recognition totaling over 38.01 billion baht at the end of Q1/2026, which will help ASW maintain strong revenue throughout the year and will continue to recognize revenue until 2028.