DOD Partners with Two Major Giants from New Zealand to Import World-Class Extracts – Jimmy Young Group (Black Magic) Sets the Trend for 'Longevity' to Shake Up the Premium Supplement Industry
DOD Biotech Public Company Limited (DOD) has announced the signing of an MOU for a major deal teaming up with "ENZO Nutraceuticals Limited," a global leader in premium extracts, and "Jimmy Young Group" to tap into the billion-baht market, embracing the "Longevity" trend to slow aging and prevent diseases. Jimmy Young is set to launch 4-5 SKUs to innovate premium supplements, aiming to secure a foothold in Modern Trade and confidently create a New S-Curve to drive long-term revenue growth.
Mr. Torlap Chaiyawong, CEO of DOD, revealed that in an era where the production of dietary supplements is not limited to just manufacturing quality in factories, "quality is not just about the factory; it starts from the source, and the 'premium' nature of extracts has become the heart of supplement marketing. Therefore, DOD has announced a new proactive strategy through MOU agreements with global suppliers and major clients to enhance confidence and build long-term competitiveness.
Recently, the company signed an MOU or a memorandum of understanding with two partners: ENZO Nutraceuticals Limited, which imports premium-grade raw materials and extracts from around the world for the food supplement and cosmetics industries, will supply DOD with Enzogenol, an "extract from New Zealand pine bark" (Pinus radiata). Meanwhile, Jimmy Young Group, the owner of the Black Magic supplement brand, will incorporate this extract as a key ingredient in its new product line to enhance its formulations to better meet consumer needs, expanding into Modern Trade distribution channels.
DOD will conduct research and development of formulas in collaboration with clients to produce products that meet all customer needs, leading to growth for both the client brands and the company.
The CEO of DOD further stated that the purpose of this MOU is to communicate that the company has transformed from a "manufacturer" to a "strategic partner," demonstrating to clients that the factory uses premium and exclusive extracts only for them. At the same time, this collaboration reflects the confidence suppliers have in DOD's standards, showcasing that joining forces with two partners is a push for innovative products in the market. DOD specializes in research and production, while ENZO Nutraceuticals Limited will import innovative extracts into Thailand, and Jimmy Young will utilize these extracts in new products for distribution.
Moreover, the dietary supplement industry is not just a passing trend but has become a 'Mega Trend' in the daily lives of modern consumers. Today, consumer behavior has shifted from general health care to focusing on 'quality longevity.'
Therefore, DOD is ready to seize opportunities in a continuously growing market by introducing innovative premium-grade extracts that cater to health maintenance, aging prevention, and boosting immunity from within, alongside enhancing 'Thai herbs' through international-level research to deliver the best products to customers.
Mr. Chainuphan Piduranarakarn, CEO of Jimmy Young Group, the owner of the Black Magic supplement brand, stated that this significant collaboration marks a turning point in elevating health and beauty innovations. We have joined forces with DOD and ENZO Nutraceuticals Limited, international partners, to bring top-notch premium extracts, such as New Zealand Pine Bark Extract, to create highlight products of 4-5 SKUs that address the global mega-trend of aging and sustainable skin care (Longevity & Healthy Skin). This collaboration not only presents advanced innovations to consumers through Modern Trade channels but also represents a crucial step in expanding Jimmy Young Group's business base and strengthening the portfolios of all partners for stable growth together.