As the concept of residential development evolves from merely building "houses" to enhancing quality of life, health, and sustainability, Pruksa is advancing its idea of "Lifetime Well-Living" through collaboration with TOA, Thailand's leading paint and construction materials innovator. This partnership marks a significant step in driving the Green Ecosystem within the Thai construction industry by utilizing paint innovations certified with the EPD (Environmental Product Declaration) label, fulfilling the standards of modern living under the concept of "Lifetime Well-Living."

This collaboration reflects a new direction in the Thai real estate sector, which now prioritizes not only the aesthetics and functionality of homes but also the environmental impact, the well-being of residents, and sustainability in all aspects—from material selection and design to construction and long-term living. The outcome is not just beautiful and durable homes, but spaces that genuinely promote health and quality of life for every family member.

Mr. Theera Thongwilai, CEO of Pruksa Real Estate Public Company Limited, stated that Pruksa is committed to establishing a new standard for living under the concept of Lifetime Well-Living. A key pillar of this is Well Home, which represents quality homes that Pruksa uses as a guideline for residential development. The focus is on designing and selecting home components with the quality of life of residents in mind across all dimensions, including structure, materials, actual functionality, safety, and durability. Pruksa believes that a "good home" is not measured solely by its beauty but must also be comfortable, easy to maintain, and foster long-term well-being. The choice of TOA paint products with EPD labels, which are environmentally friendly, is another crucial step in strengthening the Well Home core in terms of material quality, safety, durability, and environmental responsibility.

The TOA paint products selected by Pruksa cover a range of offerings that meet the needs of modern living, such as SuperShield, the highest quality exterior paint with 100% pure acrylic technology that provides high durability against UV rays, heat, rain, and pollution. It helps reflect heat, reduces internal temperature buildup, and features mold and algae resistance, extending the lifespan of exterior walls with a quality guarantee of over 18 years, reflecting the durability of the paint film, adhesion, and color retention throughout its lifespan. Additionally, the products are EPD certified, providing information on environmental impacts throughout the product's life cycle according to international standards, supporting the development of green buildings and sustainability goals of the projects.

“For Pruksa, Well Home means creating homes that consider the daily lives of residents, not just beautiful homes at the time of handover, but homes that are comfortable, safe, easy to maintain, and promote quality of life in the long term. This collaboration with TOA reflects Pruksa's standard for good homes, as paint is a material closely associated with residents, impacting indoor health, building durability, heat reflection, energy savings, and reducing environmental impact,” Mr. Theera said.

Mr. Jaturapad Tangkarawakhun, CEO of TOA Paint (Thailand) Public Company Limited, stated that TOA emphasizes developing innovations that balance the quality of life for people and the sustainability of the planet. The EPD label is a testament to transparency in disclosing environmental impact information according to international standards and is a crucial mechanism supporting the development of green buildings (Green Building) such as LEED and TREES, allowing project developers to confidently choose environmentally transparent materials.

Recently, TOA has further solidified its role as a leader in Thailand's Green Ecosystem with significant achievements in obtaining the most environmental product declaration labels (EPD) in the industry, totaling 33 items, including SuperShield, SuperShield Organic Care, SuperShield Duraclean, SuperShield Duraclean A+, TOA Shield-1, 4SEASONS, TOA PRO EXPERT, TOA GLIPTON, and TOA WallTex, among others. Additionally, over 80 products have received green labels from the Thailand Environment Institute, and TOA has been recognized as an organization continuously certified with green labels for over 25 years. This success reflects TOA's vision not only to lead the market in building paints, construction chemicals, and materials but also to create a business ecosystem that drives growth alongside environmental, social, and quality of life responsibilities, aiming for Net Zero Emissions by 2050 to contribute to a sustainable future for Thailand and future generations.

“TOA believes that a good home in the future must arise from the selection of quality materials from the outset, as paint is not merely an aesthetic component but affects indoor air quality, energy efficiency, building durability, and the quality of life of residents. This collaboration with Pruksa is about bringing knowledge of paint innovation to create new value for sustainable living, aiming to establish a new standard for the Thai real estate industry and further clarify the Well Home standard through the selection of quality, safe, and environmentally friendly materials, aligning with Pruksa's direction in creating a Well-Living Ecosystem that connects homes, health, communities, and the environment to deliver sustainable quality of life for residents at every stage of life,” Mr. Jaturapad concluded.

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