Looking back to 2016, Origin Property Public Company Limited or ORI marked a significant milestone in its expansion into the real estate market in Chonburi province, a strategic area within the Eastern Economic Corridor (EEC), by launching the flagship mega mixed-use project “Origin District Laem Chabang–Sriracha” on over 14 rai of land, with a total project value exceeding 5 billion baht.

The project includes condominiums, hotels, and a community mall, reflecting ORI's vision of developing quality real estate to enhance the potential of Chonburi province and the EEC area through comprehensive condominium projects across all segments and high-potential locations. Currently, the company has a total of 11 condominium projects in Chonburi, valued at over 14 billion baht, covering key locations such as Bangsaen, Sriracha-Laem Chabang, and Pattaya, all of which are supported by the growth of industry, tourism, and continuous investment in the EEC.

Mr. Apisit Sunthornchukiat, CEO of Origin Vertical Corporation Limited, a subsidiary of Origin Property Public Company Limited (ORI), stated that the company continues to develop condominium projects after achieving great success and positive feedback from customers in Chonburi, particularly in the strategic location of “Bangsaen”, which is emerging as one of the key strategic locations in the eastern region with outstanding growth potential in residential, investment, and quality tourism dimensions. It has transformed from a traditional seaside tourist town into a “Smart Education & Tourism City” and a “Desirable City of Happiness”, supported by various growth factors, resulting in a continuous increase in real estate demand. This is due to its outstanding 3-dimensional potential under the concept of “3-in-1 Potential,” which combines the strengths of tourism, education, and the economy of the future.

  1. High-Quality Tourism Hub:

Bangsaen is a seaside location close to Bangkok, offering advantages in transportation, a strong domestic tourist base, and continuous growth potential. Meanwhile, the Saen Suk municipality is advancing urban development through landscape improvement projects and key tourist attractions, such as the renovation of the Navy Bridge and the Laem Thang multipurpose area, as well as the development of new landmarks like the Skywalk at Khao Sam Muk, along with the introduction of lifestyle hubs, cafes, night markets, and high-end hotels like Amari Bangsaen, all of which play a crucial role in attracting quality tourists and high-spending visitors to the area.

Additionally, Bangsaen benefits from the Eastern Economic Corridor (EEC) and the development of U-Tapao Airport, which will further attract both investors and international tourists to the area.

  1. Education, Innovation, and Healthcare Hub:

Bangsaen is home to Burapha University, a significant educational center in the eastern region, with a large number of students, educators, and related personnel, leading to a continuous demand for quality housing and condominiums, which will provide consistent returns for investors.

Burapha University is advancing towards becoming a key center for research and innovation in the eastern region by developing knowledge in high-potential fields such as marine science, biotechnology, genomics, and digital technology, which will enhance Bangsaen's role as a learning city, an innovation hub, and a gathering place for the younger generation.

In the medical field, the area is also supported by collaborations between Burapha University and leading hospitals to develop a modern medical center, as well as promoting wellness tourism to train and supply high-quality labor to the medical industry in the EEC.

  1. Smart Employment Hub (Green & Smart City):

Bangsaen is strategically located, conveniently connecting to the economic centers and major employment sources in the eastern region, such as Amata City Industrial Estate and Laem Chabang Port, resulting in a continuous demand for housing from executives, quality personnel, and expatriates working in the area.

At the same time, Bangsaen also benefits from large-scale transportation infrastructure development, connecting smart transport systems, the development of major transport networks along Chonburi–Bangsaen–Pattaya, and the high-speed train project linking three airports, as well as establishing a foundation as a clean energy smart city, making Bangsaen one of the residential locations that perfectly meets the needs of a Work-Life Balance lifestyle for new-generation workers, executives, and expatriates seeking quality housing in high-potential areas of the eastern region.

Given its high potential, Origin has chosen to establish the brand “ORIGIN PLAY” to develop condominiums under the name Origin Play Bangsaen, the only high-rise condo in the heart of Bangsaen, located on the road leading to Bangsaen Beach, offering convenient access and catering to both actual living, investment for rental, and long-term holding as a rare asset in Bangsaen, complete with comprehensive amenities in one building, targeting Gen Z, young professionals, and creative individuals, aligning with the vibrant energy of Bangsaen, a city that never sleeps, and understanding the behaviors of the new generation.

Currently, the Origin Play Bangsaen project is 100% completed, with the transfer of ownership rights to customers gradually taking place, with over 66% already transferred, while the project sales stand at 86%. The project is managed by Hampton Hotel and Residence Management Co., Ltd. (HHR), a property management business group under Primo Service Solution Public Company Limited, which will help meet the needs of living and services, as well as manage and find tenants for both short-term and long-term rentals, catering to both Thai and foreign clients, and providing consulting services for property management to enhance operational efficiency.

“Bangsaen is designated as a coastal tourism area under building control laws, limiting building heights to about 7-8 stories. The community also wants to maintain the image of a quiet beach. Additionally, the soil condition near the sea makes the construction of high-rise buildings costly, and the luxury condo market in Bangsaen is not as large as in Pattaya. Most buildings in Bangsaen are no taller than 8 stories. However, due to the project's location, Origin Play Bangsaen is outside the height restriction zone, allowing for the construction of a high-rise building. Furthermore, the project has passed the Environmental Impact Assessment (EIA) approval, designed not to obstruct key views, not to impact the environment, and to support infrastructure for water, electricity, and traffic, making Origin Play Bangsaen the only towering landmark in the heart of Bangsaen,” said Mr. Apisit.

Origin Play Bangsaen is located on Bangsaen Beach Road, covering an area of 1-3-71 rai, featuring a 32-story high-rise condominium with 491 units + 3 retail shops and parking for approximately 30%, with a total project value of 1.3 billion baht. The project is designed under the concept of “COLOUR OF BANGSAEN”, reflecting the charm of a seaside city full of energy, fun, and vibrancy, mirroring the lifestyle of the new generation seeking a balance between relaxation, work, and living authentically.

Origin Play Bangsaen is not just a condominium but a “Playful Living Condominium,” a living space designed to accommodate all lifestyle needs through functional designs that meet real usage, integrating communal areas that enhance happiness, creativity, and vibrant living every day. The only high-rise condo in the heart of Bangsaen caters to every lifestyle, situated in the best location, right on Bangsaen Beach Road, close to attractions, restaurants, hospitals, schools, and universities, with complete amenities and high-level communal areas offering panoramic views that allow residents to “play all day” with features like outdoor rock climbing walls, a fully equipped fitness center, co-working spaces, a sky lounge, a sky garden, and a rooftop pool, along with various activity spaces based on the concept of PLAY.

Distinguished by layouts designed for optimal space utilization, separate living areas, closed kitchens (in some types), with three unit types available: SMART CLOSET (1-bedroom size S) with usable space of 24.30 - 24.90 sq.m. and size M with 27.90 - 29.00 sq.m.; SMART KITCHEN (1-bedroom size S) with usable space of 24.20 - 24.70 sq.m. and size M with 27.90 - 28.30 sq.m.; and GANGSTER SUITES (Rare Unit - Large Room) with a size of 34.90 sq.m.

Experience a new perspective with the only high-rise condo in the heart of Bangsaen, a tourist city close to universities and job opportunities, where the Origin Play Bangsaen project meets all lifestyle needs with its communal areas and residential layouts designed for harmonious living, as well as a rare asset for rental investment or personal residence, reinforcing the continuous growth of Bangsaen. Prices start at 2.39 million baht, with real building viewings available. Interested parties can register at https://oriurl.com/bd54h6yd or call 1498.