Britania Public Company Limited (BRI) is making strides into the western Bangkok zone as part of its strategy to diversify its residential project portfolio to meet consumer demand in the metropolitan area. The Ratchaphruek area is considered a prime location where Britania is developing English-style homes, including single houses, twin houses, townhomes, and a new series of homes, totaling 8 projects with a combined value exceeding 10 billion baht.

Mr. Krit Techasammas, CEO of Britania Public Company Limited, explained the choice of Ratchaphruek as a location, stating that the company has been continuously developing projects in this area due to its high potential in terms of transportation, purchasing power, and the quality of life for residents. The company recognized the opportunity early on as the market began to grow. Over the past few years, Ratchaphruek has become one of the most popular locations in the low-rise housing market, driven by infrastructure growth, urban expansion, and convenient access to the CBD areas like Sathorn and Silom via major roads such as Ratchaphruek, Kanchanaphisek, Rattanathibet, Nakhon In, and Rama 5, as well as the Si Rat Expressway and several MRT lines, including the Purple Line, Blue Line, Green Line BTS, and the future Light Red Line connecting western Bangkok, enhancing travel to Ratchaphruek.

The land prices in the Ratchaphruek area have been steadily increasing over the past few years, especially for plots adjacent to main roads and near the MRT. Currently, land is being traded at prices ranging from 120,000 to 180,000 baht per square wah, while land in alleys is priced at around 85,000 baht per square wah. This reflects the growing potential and demand in the market, which is also surrounded by shopping centers, international schools, hospitals, and large lifestyle destinations, making Ratchaphruek a "New CBD of the West" that attracts both homebuyers and investors.

All 8 projects in the Ratchaphruek area by Britania emphasize unique designs that cater to all living needs and provide convenient access to both urban and suburban areas, with a total value of over 10 billion baht, including:

1. Belgravia Exclusive Ratchaphruek-Rama 5: Luxury private residences with only 35 units, starting at 35 to 60 million baht.*

2. Grand Britania Ratchaphruek-Rama 5: Houses on a main road in the heart of Ratchaphruek, connecting Sathorn to Chatuchak, featuring 3 bedrooms, 3 bathrooms, and 2 parking spaces, with prices starting from 8.99 to 18 million baht.

3. Grand Britania Nonthaburi Station: Twin houses just 3 minutes from the MRT, located in the center of Rattanathibet, featuring 4 bedrooms, 4 bathrooms, and 2 parking spaces, starting from 7.99 to 15 million baht.*

4. Grand Britania Ratchaphruek-Chaiprakarn: Luxurious single houses on a main road with 4 bedrooms, 5 bathrooms, and 3 parking spaces, starting from 8.99 to 15 million baht.

5. Britania Westgate: Single houses near Central Westgate and MRT Khlong Bang Phai station, featuring 4 bedrooms, 5 bathrooms, and 3 parking spaces, starting from 6.89 to 10.9 million baht.

6. Britania Tiwanon-Ratchaphruek: Single and twin houses in a private atmosphere for only 122 families, with 4 bedrooms, 4 bathrooms, and 2 parking spaces, starting from 5.99 million baht.

7. Britania Ratchaphruek 345: Twin houses in a private community for only 111 families, starting from 4.99 million baht.

8. Britania Ratchaphruek-Kanchanaphisek: Two-story single and twin houses with 3-4 bedrooms, 3-4 bathrooms, and 2-3 parking spaces, starting from 6.19 million baht.

All 8 projects have been developed to comprehensively meet customer needs across all segments, with prices starting from approximately 4.99 to 60 million baht.* They cater to first jobbers, starter families, move-up buyers, and upper-class families looking for single houses in potential locations near the city. Each brand is designed to distinctly meet customer needs in terms of design, function, and price level, such as BRITANIA homes starting at approximately 4.99 to 7 million baht*, GRAND BRITANIA homes starting at approximately 7.99 to 18 million baht*, and Belgravia luxury homes starting at over 30 million baht.*

Mr. Napath Burana Phongsak, Co-CEO of Britania Public Company Limited, stated that a key strength of BRITANIA is truly understanding the needs of consumers in each segment. The company does not focus solely on developing "houses" but emphasizes creating "living experiences" that address real-life needs in all dimensions, including functionality, design, common areas, and the quality of life for residents. The development concept of BRITANIA prioritizes designing usable spaces that accommodate the lifestyles of modern families, including areas for family time, home office spaces, and areas that support multi-generation living, alongside developing large clubhouses and common areas distinguished by unique architectural designs, creating quality communities to elevate living standards beyond just being a house, but a perfect quality of life space for everyone in the family.

Moreover, the selection of locations also emphasizes the environment as a key component, ensuring that the area is close to amenities such as international schools, shopping malls, and convenient transportation routes, allowing residents to maintain a balanced lifestyle between work and relaxation, addressing the trend of longevity and creating spaces that promote good health, both physically and mentally, for long-term living. This helps balance the life clock and infuses positive energy into residents, enhancing their quality of life happily at all times, as it is believed that good health starts from "home" at Britania.

The primary customer group of BRITANIA in the Ratchaphruek area consists of new families aged 30-45, executives and business owners, move-up buyers looking to expand their living space, and families seeking homes close to the city but with larger usable areas than in the CBD. Most customers prioritize convenient access to the city, project quality, and a living environment suitable for long-term residence, as well as the value of usable space compared to central city locations.

The potential of the Ratchaphruek area continues to grow in terms of infrastructure, urban expansion, and consumer purchasing power, leading Britania to remain confident in the area's potential and ready to continue developing quality projects to support the growth of the housing market in western Bangkok. Ratchaphruek will continue to be one of the company's key strategic locations, ready to develop projects that meet both residential and long-term investment needs.

Mr. Napath added that under the BRITANIA and GRAND BRITANIA brands in the Rama 5 - Nonthaburi zone, a campaign titled “Live Free for 3 Years* – No Payments Required” has been launched, introducing a new series of homes designed to meet the living needs of modern families, featuring large usable spaces, functions supporting multi-generation living, home office areas, and well-designed relaxation spots, with convenient access to the city on a continuously growing potential site. This campaign aims to address consumers seeking quality homes under accessible conditions through the special offer of “Live Free for 3 Years*” that helps reduce financial burdens during the current economic climate, with special privileges of “no payments required” along with free common area fees, water, electricity, and internet fees* to make starting life in a new home easier.

The Ratchaphruek, Rama 5 - Nonthaburi area is another potential location that continues to attract interest due to urban expansion and infrastructure development, including Ratchaphruek, Nakhon In, and Kanchanaphisek roads, which facilitate convenient access to the CBD area, thus meeting the needs of both new families and those seeking residences that offer both quality of life and long-term value.

Mr. Krit concluded by stating that Britania has announced its business direction for 2026 under the concept of “Crafted for Better Living,” aiming to elevate living quality and create strong growth, with a target presale of 5 billion baht, transfer of ownership of 4 billion baht, and total revenue of 3.4 billion baht. The company will continue to implement its key strategies to strengthen its business and create a comprehensive living experience covering four areas: Britania Investment Property, Britania Wellness Residence, Britania Community, and Britania Care Service, reflecting its vision to develop projects that meet both residential, investment, and long-term quality of life needs.

Discover 8 quality projects reaffirming Britania's leadership in Ratchaphruek at each project's sales office, open daily for more information at 1509.

Britania Public Company Limited (BRI): A developer of residential projects under the concept of “Crafted for Better Living”, focusing on better living. The company develops single houses, new series homes, and townhomes covering all consumer segments under five brands: 1. Belgravia - Luxury single houses, 2. Grand Britania - High-end single and twin houses, 3. Britania - Mid-end single houses, twin houses, and townhomes, 4. Brighton - Entry-level twin houses and townhomes, 5. Balco - Luxury vacation homes.