CP Land Public Company Limited, or CP LAND, one of Thailand's leading real estate developers under the Charoen Pokphand Group, is moving forward to expand its hospitality business by launching “bedZ”, a new Mid-Scale Lifestyle hotel brand based on the concept of “Comfy bedZ, Happy GuestZ”. The strategy emphasizes creating “Value – Per – Experience” that connects dining, travel, and accommodation experiences. This initiative partners with Charoen Pokphand Group affiliates, particularly CP Extra Public Company Limited, a leader in wholesale and retail business with the “Makro-Lotus” network covering the entire country. By combining expertise in high-potential locations and lifestyle community malls, the hotel development will cater to key urban areas nationwide, starting with the first location, “bedZ Hotel Banbueng” in Chonburi, situated in a prime city center location that meets the needs of modern travelers and the Bleisure segment looking for convenience in one spot.

Mr. Kirati Satasuk, CEO of CP LAND, stated, “The launch of bedZ marks another significant step for the company in expanding its hotel business. With a Strategic Synergy approach within the CP Group, we aim to develop ‘Value – Per - Experience,’ where value is not measured by price but by the meaning of every experience received. We transform travel time into life’s profits through integrated dining, travel, and accommodation experiences, including lodging, restaurants, lifestyle retail, and various convenience services to enhance the overall experience for our guests.”

“The collaboration with CP Extra is a key strength in expanding bedZ’s hotel business, as CP Extra will play a role in identifying and selecting high-potential locations (The Best Location) for hotel development, seamlessly connecting with Makro-Lotus, which has a nationwide presence. This will enable bedZ to develop hotels in locations that meet the needs of travel, lifestyle, and comfort for modern guests and travelers, while also creating a comprehensive lifestyle and retail ecosystem.”

“We believe this model will be another important step for CP LAND in developing a Hospitality Platform that can grow and expand to high-potential urban areas across the country in the future,” Mr. Kirati added.

According to Mr. Yiam Setthabut, Director of the Hotel Business Group at CP LAND, “bedZ Hotel Banbueng is developed in a key business area of Banbueng District, Chonburi. The hotel is adjacent to Lotus’s Banbueng and near Makro Banbueng, which is a lifestyle community mall, allowing guests easy access to restaurants, supermarkets, and various amenities within walking distance, aligning with the lifestyle of modern travelers and professionals seeking mobility in their lives.”

The goal of bedZ is to create a stay experience that embodies ‘Comfy bedZ, Happy GuestZ’ while elevating mid-scale hotels nationwide to cover all key strategic points, whether in tourist cities or economic hubs such as Bangkok, Chiang Mai, Mae Sot, Loei, Kanchanaburi, Khao Yai, Surat Thani, Phuket, and more.

When combined with an exceptional relaxation experience (Quality Sleep) on oversized 7-foot beds with carefully selected premium soft bedding, along with comprehensive amenities to deliver happiness in every dimension, the hotel supports a digital lifestyle with large 55-inch Smart TVs in every room, offering global entertainment options like Netflix and YouTube, along with high-speed internet coverage throughout the premises. Additionally, the bathrooms are designed with well-defined functional areas for maximum safety and convenience, allowing guests to use them simultaneously with ease.

The common areas are designed as a Co-working Space for work in a relaxed atmosphere, including a café that presents local experiences and community lifestyles of Banbueng in an interesting reinterpretation, as well as a recreational zone with game tables for relaxation. We believe this will be a new landmark that delivers happiness and a warm, friendly atmosphere to all visitors.

This continuous expansion reaffirms bedZ’s commitment to creating a new standard in the hotel business that seamlessly integrates shopping convenience and lifestyle with relaxation. There are plans for gradual openings in various areas to establish a hotel network that truly meets the needs of guests in every dimension.

#bedZHotel #โรงแรมเบดซ์ #Valueperexperience #ComfybedZHappyGuestZ #CPLAND #CPAXTRA #LifestyleHotel