For over 40 years, with more than 500 quality projects nationwide, Sansiri has been a leader in the real estate sector, prioritizing the happiness of its residents under the concept 'Every day…Life is Good.' This has become a crucial standard in project development and after-sales service. Starting in 2025, with a major campaign brand that conveys Sansiri's DNA in a powerful black-and-white cinematic style, the intention is to create homes that provide a good quality of life for everyone. In 2026, Sansiri is elevating this concept to a greater and deeper level by shifting from 'brand storytelling' to 'resident storytelling' through the video campaign 'The True Story of Every Day…Life is Good: CAT – VEGGIE – BOO!' Inspired by real events in Sansiri's projects and communities, these three true stories are narrated by actual residents to reflect that 'good life' is not just about beautiful homes or designs, but about having a living ecosystem that supports happiness in every dimension, becoming a model for a sustainable happy society that everyone can truly experience every day.

'Every day…Life is Good' in every dimension, a strong foundation from the heart of Sansiri.

The definition of 'good life' in Sansiri's perspective is not just a beautiful philosophy, but a reality achieved through a commitment to building a strong foundation from the heart of the organization. Sansiri has been enhancing its strength in three main dimensions to deliver happiness every day, starting with Good Neighborhood and Service, which is the foundation of a warm community, whether it be people or neighbors who help each other, combined with heartfelt care and professional management of common areas and resources through Good Common Space and Property Management, and fulfilling the meaning of living with Good Community and Activity, creative spaces and activities that connect people and lifestyles. These three components are the essential gears that combine to define a truly perfect life.

Over the past 40 years, Sansiri has diligently developed and nurtured standards for resident care to create a model of sustainable good living. Today, all these intentions have proven to be 'truth' through three video stories of residents, which not only share personal experiences but also affirm the utmost commitment to transforming living spaces into areas of happiness, a community, and a good life…every day in Sansiri's projects.

Meet 'CAT – VEGGIE – BOO': Proof through 3 true stories that confirm Everyday…Life is Good at Sansiri.

  1. THE CAT OF T77: When one cat goes missing, the hearts of the entire community connect. The story begins when a black cat from a Vietnamese restaurant goes missing. This is not just about the cat's owner, as the power of neighbors in the T77 Community makes everyone help look for it as if that cat were a family member of everyone. This reflects Sansiri's intention to offer more than just the convenience of living in a community, but to provide 'a sense of safety and warmth' that comes from being in a caring society. We believe that the foundation of a good life starts from a community that cares and does not abandon each other.

  1. FROM TABLE TO BACKYARD: A vegetable garden that is not just a common area but a source of gratitude and appreciation. A touching story of a resident suffering from colon cancer who comes every morning to pick fresh vegetables from Sansiri Backyard to blend as part of their health care. The dedication of the team managing each vegetable plot has become a tremendous source of encouragement, transferring the value from a small vegetable garden to a space that truly heals both body and mind for the residents. This story elevates Sansiri's role from a real estate developer to a full-fledged 'quality of life caretaker' (Health & Well-being), as every leaf of vegetable not only provides nutrition but also reflects the care of the team that looks after each plot to ensure it becomes a common area that creates good lives for residents and practical benefits, demonstrating that this is not just a residence, but a community that genuinely supports health and encouragement.

  1. YOUNG AT HEART: Different ages, but hearts connected by the same happiness. Discover the stories of the 'kids gang' and the 'retirees gang' in Sansiri Community coming together through special day activities, whether it be Halloween or New Year. The image of people from different generations enjoying and laughing together reflects a happiness that knows no gaps. The space that Sansiri has intentionally created has become an important meeting point that helps alleviate loneliness for the elderly while also providing opportunities for children to learn to coexist in society. This warm connection creates smiles for the community every day. This proves that Sansiri understands the structure of Thai society in terms of Intergenerational Living and diverse families. Therefore, we design Sansiri Community to be a large, accessible space to ensure that everyone in the project feels 'seen' and 'meaningful' in the society they truly belong to.

The happiness conveyed by residents is a true reflection of a good life…every day.

Sansiri is committed to reinforcing that Every day…Life is Good is not just a philosophy but a concept embedded in its DNA, reflected in every detail of its actions to ensure residents have 'a good life...every day' through tangible experiences, both from professional management and a thoughtfully designed community. Because Sansiri does not just create residences; we create a community that cares for one another, providing spaces that foster well-being and designing activities that connect every heart together. This is the true proof of why...good lives can happen every day at Sansiri.

THE TRUE STORY OF EVERY DAY…LIFE IS GOOD

Watch the inspiring stories from 3 true residents of Sansiri

Available today at https://siri.ly/SFBaSy5 or through all channels of Sansiri PLC