CIMB Thai Bank has announced its Wealth Strategy for 2026 under the concept “Wealth Your World - Where Your Wealth Grows Smarter”, or “Make Your World Prosperous in Your Own Way”. The strategy aims to create wealth safely, manage portfolios intelligently, and design personalized financial solutions through a Wealth Ecosystem built on three pillars: CIMB Safer Pocket, CIMB Preferred, and CIMBweBOND Club. The goal is to become the bank that understands its customers' worlds the best. Mr. Wuth Thanitthiraphorn, the CEO and Managing Director of CIMB Thai Bank, stated that despite the volatile global economy and investment landscape, the bank continues to see customers actively investing and managing their assets, aligning with the bank's strategy to become a Niche Bank specializing in Wealth and ASEAN.

The bank has been continuously advancing its Wealth business to reinforce its strength in Wealth Management and meet customer needs effectively. Research into customer behavior shows that modern Wealth clients are not just looking for “maximum returns” but are seeking “better financial outcomes” or wealth that aligns with their life goals.

Since each customer's world is unique, this led to the strategy Wealth Your World.

“Because each customer has their own ‘world’ and financial goals, true wealth is not measured by the amount of money in the account or the riskiest investments, but by owning the world you desire.”

CIMB THAI has designed its wealth solutions around three main axes:

  • Safer — Protecting wealth

  • Smarter — Growing intelligently

  • More Personal Outcomes — Designing personalized investment solutions

Aiming for 3x Growth in Wealth Business in 5 Years

CIMB THAI aims to expand its Wealth business to grow threefold within 5 years (2026–2030) under the concept of sustainable growth where all parties grow together.

The bank is developing a Wealth Ecosystem that integrates the bank's strengths with customer needs, connecting customer networks to create a community and enhance the premium experience for Wealth clients.

CIMB Safer Pocket

Wealth Protection

Wealth is built through work and accumulation over a lifetime. Good investments are not just about generating returns but also about protecting wealth in a volatile world.

CIMB THAI positions itself as a “Safer Pocket” for customers by designing investment portfolios for the portion of funds that need to “survive, sustain, and grow” in all market conditions.

The core of this is the CIMB Donut, an easy-to-understand and practical portfolio management tool developed by the bank's Wealth Research & Advisory team, which regularly monitors, reviews, and rebalances portfolios.

The supported products include:

  • Bonds

  • Mutual Funds

  • Insurance

This helps reduce unnecessary volatility, create long-term stability, and prepare for passing wealth to the next generation.

CIMB Preferred

Exclusive Benefits with ASEAN Investment Opportunities

A key strength of being a CIMB Preferred member is immediate access to ASEAN-level benefits through the CIMB Group network across multiple countries.

One of the most sought-after opportunities by customers is Offshore Investment, particularly in markets like Singapore.

Customers with deposits or investments starting from 3 million baht with CIMB THAI can easily access services and privileges.

Benefits include:

  • Personal Account Manager (Wealth RM)

  • Investment consulting services from Wealth Research & Advisory

  • Open Architecture mutual fund platform

  • Special exchange rates for foreign transactions

  • Access to airport lounges worldwide

  • Travel insurance

  • Safe deposit box services

  • Waived international transfer fees

  • One-on-one portfolio review services

  • 24/7 lifestyle benefits

Including special activities such as:

  • Overseas education planning for children

  • Wealth transfer planning

  • Opportunities for foreign investments

CIMBweBOND Club

A Community for Bond Investors

Currently, CIMB THAI has hundreds of thousands of bond investors, many of whom have been clients for over a decade.

The bank has developed the CIMBweBOND Club as a community for bond investors, allowing customers and their families to feel part of the same ecosystem.

The goal is to create:

  • Knowledge

  • Experience

  • Benefits

  • A warm community

Reinforcing CIMB THAI's strength as a leader in Thailand's bond investment.

One of the key activities is the CIMBweBOND Concert, which not only provides entertainment but also offers a platform for customers' children to showcase their talents and create family experiences.

CIMB My Bond

Your Personal Assistant for Bond Investments

Within the CIMB THAI application, there is a feature called CIMB My Bond, specifically designed for bond investors.

Features include:

  • Real-time bond portfolio viewing

  • Comprehensive tracking of movements

  • Convenient trading through the app

  • Support for paperless bonds

Including a new service to deliver bond certificates to customers' homes for added convenience in trading.

Bond Literacy Mission

Building Investment Discipline Among Thais

CIMB THAI continues its mission of Financial Literacy in collaboration with Dr. Wit Sitthivekin for the third consecutive year.

This year, the bank focuses on the Bond Literacy Mission to enhance understanding of bond investments, which are crucial assets for long-term stability and alternatives to deposits.

Under the content series:

“Unleash Your Wealth: Bond Series”

to be published through:

  • Facebook

  • YouTube

  • TikTok

Throughout the year.

Another key figure is Kong Saharat Sangkapreecha, the bond presenter for CIMB THAI for the third year, who will help raise awareness and expand understanding of bonds among the Thai public.

Conclusion

“CIMB THAI aims to be the bank that understands its customers' worlds the best. True wealth is not measured by the number of financial products but by the ability to help customers become prosperous, secure, confident, and closer to their life goals.”

Interested parties can find more details on the CIMB THAI website, LINE OA: CIMB Preferred, CIMB Preferred Care Center, or at any CIMB Thai Bank branch.