Ananda Development Public Company Limited or ANAN, a leader in urban residential development and the top market player in condominium projects near BTS stations, is committed to creating housing solutions that perfectly meet the needs of urban lifestyles. The company continues to drive its horizontal housing business forward by launching a new house series, “URBANIO VOGUE”, located in Vibhavadi-Chaengwattana. This luxury twin house elevates living standards with its spacious design and unique aesthetics that reflect the identity of its residents, offering functions that cater to urban lifestyles. This innovative house model, previously unseen in the same area, starts at 13.99 million baht, strategically positioned to create a “Blue Ocean” in the horizontal housing market of Chaengwattana, and is now available for booking and viewing of the show house.

Mr. Prasert Butdulyasathit, Chief Executive Officer of the Real Estate Business Division at Ananda Development Public Company Limited, stated that Ananda has developed a new product format in its current project to enhance product value, create differentiation, and identify niche market opportunities. This innovative product development is exemplified by the launch of the latest house model, URBANIO VOGUE Vibhavadi-Chaengwattana, which serves as a strategic engine for Ananda's business, focusing on developing unique products that are not yet available in that market area. It aims to create a Blue Ocean market that meets the needs of niche customers seeking homes that reflect their lifestyle identity, offering a living space that is more expansive while still providing the convenience of urban living in terms of location, transportation, and surrounding amenities, all under the clear DNA of Ananda's horizontal housing development, which emphasizes Best Location, Urban Lifestyle, Unique Design, and Quality of Life, ensuring quality and after-sales service under the Ananda Sure standard.

Mr. Natthapol Naksook, Managing Director of the Housing and Condominium Business Division at Ananda Development Public Company Limited, mentioned that “URBANIO VOGUE” represents the creation of a new segment in the horizontal housing market by integrating house designs with urban lifestyles in a unique product format with a limited number of units to create exclusivity and meet the needs of customers looking for distinctive living spaces. Under the concept of ‘Expanding Living Possibilities’, this luxurious 3.5-story villa is located in a prime area of Chaengwattana, offering a usable space of 312 square meters with functions that truly cater to urban life. The house features a Double Volume design with a ceiling height of 5.70 meters, creating a sense of openness and new perspectives on living. Additionally, it includes a private elevator for long-term living and perfectly accommodates the lifestyles of modern families. Another highlight is the spacious Penthouse Master Bedroom, over 52 square meters, designed as a full-floor private area, akin to a ‘penthouse’, enhancing the living experience beyond that of a typical home.

Ananda believes that ‘space’ is the most crucial aspect of modern living—not just size, but the flexibility of use. Therefore, the design is based on the concepts of SPACE / FUNCTION / FLEXIBILITY, allowing residents to adapt their spaces to suit their lives, whether for living, working, or creating new things. Located in a prime area of Chaengwattana, it offers convenient connectivity to all forms of transportation, close to two main BTS lines, the red and pink lines, near Don Mueang Airport, and connected to Vibhavadi Rangsit and Chaengwattana roads, as well as important expressway networks, enabling quick access to the city center. Ananda aims not just to create residences but to build ‘homes that truly reflect the identity’ of their residents through unique designs in both facade and layout that accommodate personal and work life, along with a Mezzanine space that encourages creativity, making it more than just a house but a ‘living space’ that residents can define for themselves, allowing for private living in every dimension under the concept of Private Living Above All.

Those interested in viewing the new URBANIO VOGUE model can visit the show house starting today and can officially book during the Presales event on May 23-24 at the project sales office.

“URBANIO VOGUE” elevates the living experience by seamlessly integrating urban convenience with private space, reflecting a new definition of Premium Urban Living for those seeking distinction and superior quality of life. The launch of the new URBANIO VOGUE marks a significant strategy for Ananda in driving its horizontal housing business and will be applied to other projects soon,” Mr. Prasert concluded.