NEO Corporate Public Company Limited (NEO) announced its strong Q1 2026 performance amidst ongoing economic challenges, reporting sales of 2,757 million baht, a 6.5% year-over-year growth, and achieving a market value growth of 16.6%, significantly outpacing the overall FMCG market growth of just 2.0%. This reflects NEO's rapid adaptability, deep understanding of consumer behavior, and precise market-driven innovation underpinned by two main strategies: 'Strengthening Portfolio' and 'Scaling Up Distribution Channels' to ensure sustainable long-term growth.

Mr. Sutthidej Thakolsri, CEO of NEO Corporate Public Company Limited, stated, "In the first quarter of 2026, despite global and regional economic challenges, including geopolitical situations, inflation, and commodity price volatility affecting costs and consumer purchasing power, NEO continues to achieve robust growth. This is driven by our ongoing study of consumer behavior and decoding their 'Unmet Needs' to develop innovations that cater to daily life, alongside expanding both online and offline distribution channels for greater coverage."

For Q1 2026, NEO reported total sales of 2,757 million baht, a 6.5% increase compared to the same period last year (YoY), with a market value growth of 16.6%, eight times higher than the overall FMCG market. Sales growth was supported by various product categories, particularly household products, which grew by 23.1% YoY, and personal care products, which grew by 8.7% YoY. Meanwhile, the gross profit margin (GP Margin) improved to 37.9%, up 2% (200 basis points) from the previous quarter (QoQ) due to effective unit production cost management.

Outpacing the Market and Expanding Share Across Multiple Segments

NEO continues to strengthen its market share in Q1 2026, achieving outstanding performance across several product categories.

  • Personal Care Products: Roll-on products grew by 6%, contrasting with the overall market growth of only 0.2%. Shower cream sales surged by 12% compared to a 4% market growth, allowing NEO to secure the number one position in the market for Q1 2026. Skin care products also saw remarkable growth of 22%, moving NEO up from 10th to 9th place, with significant growth potential ahead.
  • Household Products: Liquid laundry detergent sales grew by 26%, exceeding the market growth of 13%, increasing market share to 30.3%. Fabric softeners grew by 17%, compared to the market's 3% growth, enabling NEO to break into the Top 3 of the market this quarter.

Proactive Innovation Strategy with New Consumer-Focused Product Launches

A key factor driving growth this quarter is the proactive strategy of launching new products (NPD: New Product Development) that resonate with consumers, creating a competitive edge from the start of the year and strengthening the product portfolio throughout 2026.

  • Expand Horizon: New products that align with consumer trends were launched, such as the BeNice Tokyo Ichigo Series, featuring skin boosters from fresh strawberry cells and baby collagen, along with seasonal products like BeNice Mango Sticky Rice, a shower cream with the scent of mango sticky rice, created in collaboration with "Mae Wari" to add vibrancy to the summer market. Meanwhile, Fineline Cool Fresh introduced Cool Tech innovation to its comprehensive fabric care product line to address Thailand's extreme heat.
  • Extend Our Success: By expanding new SKUs within existing brands, D-nee Kids launched a roll-on for children, while D-nee Deluxe introduced intimate cleansing products for the elderly to cater to the growing Silver Age market. LovliTails is also entering the Pet Humanization market with pet-friendly diffusers.
  • Brand Collaboration Strategy: To enhance brand appeal and stimulate sales, collaborations between brands were initiated, such as D-nee Kids with Jolly Bear and D-nee with the popular Korean youth brand Wiggle Wiggle.

Enhancing Supply Chain Flexibility and Comprehensive Cost Management

Amid ongoing economic challenges and rising costs, NEO has carefully adjusted its management strategies across various areas, including:

  • Identifying additional alternative suppliers to ensure a continuous supply of raw materials and reduce supply chain risks.
  • Product management focused on producing best-selling items and delaying the launch of certain new products until the timing is right.
  • Efficient internal cost management.
  • Evaluating promotional strategies and sales activities to align with market conditions.

Expanding Growth Potential for Domestic and International Markets

NEO continues to seek growth opportunities in international markets, particularly in Vietnam, where success has been achieved through the use of the TikTok Shop platform, live streaming, and affiliate marketing, resulting in D-nee's online sales in Vietnam exceeding targets by more than two times, highlighting the potential of social commerce in international markets. The company plans to introduce BeNice products to the Vietnamese market in the second half of this year.

Additionally, the first phase of the Household factory expansion project is over 90% complete and is expected to be operational by Q4 of this year, which will increase production capacity by approximately 11% compared to the previous year, supporting future growth both domestically and internationally.

Strategies 'Strengthening Portfolio and Scaling Up Distribution Channels' Drive Sustainable Growth

For 2026, NEO will continue its strategy of “Strengthening Portfolio” through the development of new innovative products that align with wellness and longevity trends, modernizing existing products, and pioneering new categories that have not yet been adequately addressed (Unmet Needs) to create a strong, flexible product portfolio that covers all target demographics across all age groups.

Simultaneously, the company will advance its strategy of “Scaling Up Distribution Channels” to expand consumer access through diverse channels, including modern trade, e-commerce, social commerce, and regional and international market expansion.

“NEO is not only focused on business growth but also aims to improve the quality of life for consumers every day. We will continue to develop innovations that understand people, expand consumer access through all channels, and create strong growth alongside enhancing consumers' quality of life sustainably,” Mr. Sutthidej concluded.

Stay updated with NEO Corporate news at our website https://neo-corporate.com/ or on Facebook at NEO Corporate https://www.facebook.com/NEOCorporate and on TikTok: NEO CARE.