The Kasikorn Bank credit card reinforces its image as a modern credit card, driving the brand towards being 'more than just spending' through the concept of 'MOREMENT Anywhere, Anytime'. This initiative responds to the Value-First consumer behavior that prioritizes both value and quality of experience. Kasikorn Bank elevates the role of credit cards from a financial tool to 'a facilitator for life experiences' by designing a variety of cards with benefits that cater to customers across all segments, covering diverse lifestyles in every moment of life. This includes great deals for online shopping, accumulating and redeeming points for rewards and special experiences through K PLUS, as well as opportunities to access world-class lifestyle experiences.

Mr. Rungreung Sukgekkitpipoon, Managing Director of Kasikorn Bank, stated that in the current economic climate, consumers are more cautious with their spending and are looking for value that is 'right' for them. Today's value is not limited to discounts or reward points but includes positive experiences that enrich life at every moment. Therefore, the Kasikorn Bank credit card is designed with new benefits under the concept 'MOREMENT Anywhere, Anytime', based on customer insights at different life stages, enhancing value and providing spending experiences that bring happiness to daily life, such as dining, shopping, and travel. It also helps customers manage their expenses more effectively through various Kasikorn Bank credit cards that meet the needs of customers with different lifestyles. There are plans to continuously launch new activities and benefits throughout the year to make the Kasikorn Bank credit card the primary card that customers use in every moment of their lives.

The Kasikorn Bank credit card makes special moments happen every day with 'MOREMENT Anywhere, Anytime'

• Young consumers seek immediate value, easy and uncomplicated usage

Meeting the Digital-Deal lifestyle, offering online spending experiences that are 'value without waiting', such as the 'Double Day, Double Deal*' campaign, which provides cashback up to 4,800 THB* and discounts from leading platforms like Shopee, Lazada, and TikTok Shop. KBank PLUSTINUM credit card holders receive monthly e-Coupons for brands like Starbucks, BBQ Plaza, and SF Cinema when spending meets the specified criteria.

• Gen X and Gen Y manage both life and family expenses

Enhancing the value of daily spending through a faster and more rewarding points system, such as the KBank THE PASSION credit card*, which offers up to 3 times K Point accumulation for foreign currency spending and up to 2 times for domestic spending. Customers can redeem K Points for products according to their preferred lifestyle at special rates on K PLUS every 8th and 25th of the month.

• Affluent consumers seek superior experiences

Elevating to world-class experiences in travel, dining, and special events, such as the KBank The Wisdom credit card*, which enhances privileges through the 'UP SPENDING, MORE PRIVILEGES*' campaign, including a free night stay at a world-class hotel, K-Curated Dining Experience, 2-for-1 offers, and redeeming K Points for cashback up to 15%.

*For more details, limitations, and additional terms, visit www.kasikornbank.com/k_morement

Use only as necessary and repay in full by the due date to avoid interest charges of 16% per annum.