Sansiri, a leading real estate company in the country, is elevating its service strengths to a new standard of ultra-luxury living with the launch of "SLC Life Curator," a service that connects expert partners in residential living and every significant moment in life for customers of the Sansiri Luxury Collection (SLC) who purchase and transfer ownership starting this year. By tapping into insights from UHNWIs, the service is designed to meet deep-seated needs under the concept of 'The True Value of Life,' which understands the value of real living. It views housing as more than just an asset, indicating that customers decide to buy homes based on the quality of life, along with after-sales services that genuinely understand life.

‘SLC Life Curator’ is a leading luxury service that understands the ‘value of life,’ ensuring quality at the Sansiri Luxury Collection standard.

Chalirat Torcharat, Senior Director of Customer Relations and Partnerships at Sansiri Public Company Limited, stated that “Currently, UHNWIs have many options for services, but what they are looking for is someone who understands the needs of ‘real living’ to reduce time burdens related to assets and create valuable moments in the long term.”

We have found that customers have increasingly specific and selective needs, which is why we designed a service that hits the mark. The SLC Life Curator elevates luxury service by understanding the true value of customers' lives, even in the smallest details, addressing complex needs beyond just the house, under the concept of “The True Value of Life” with service and care that exceeds general service standards. This is managed by Sansiri and leading partners with SLC-level standards that deeply understand lifestyle preferences in every detail of living. This year, Sansiri is also moving forward to enhance its leadership in service, reinforcing and delivering Best-in-Class across all segments.”

Developing insights into UHNWIs who are closely cared for to address Unmet Needs.

Data from insights into the care of ultra-luxury Sansiri residents reveals that customers want meaningful and valuable services, which may be unexpected or overlooked (Unmet Needs). However, Sansiri places importance on “the little details in daily life,” from collectible items or belongings with sentimental value that cannot be replaced to every significant moment. The key factors are time spent living, peace of mind in every detail, and meaningful moments of relaxation with family, rather than just asset ownership. “Some important days that seem good enough, but having help to manage the home perfectly enhances the feelings of customers and families, making them more meaningful and valuable,” Chalirat said.

SLC Life Curator connects ‘living’ with ‘home’ through a genuine understanding of real life, curating lifestyle services, home care, and every significant moment of value.

SLC Life Curator is a service that connects Sansiri with the most suitable partners at each stage of life, experts

in residential living and every important moment in a Trusted Connector format that is reliable and trustworthy under the Sansiri Luxury Collection standard, carefully selecting services from home care to every significant moment, enhancing living with valuable services covering two main areas:

  • Living Curator — taking care of lifestyle experiences at home every day and restoring items with sentimental value beyond monetary worth (restoration), including:

  • Specialized Care for the care and restoration of items with sentimental value beyond monetary worth includes leather furniture, various antique items passed down through generations, whether brass, silverware, and collectible home decor items (Art Collection) that require meticulous care, even heirlooms. Care for valuable masterpiece artworks, cleaning and repairing pianos, and care for household materials such as brass doorknobs, marble floors, and chandeliers, etc. Additionally, it includes the care of old photographs passed down through generations representing valuable memories.

  • Space Management is not just about managing “space or items within the home” but enhancing the experience of living at home through space management or styling organization of dressing rooms for convenience in life, making every start to the day more enjoyable.

  • Lifestyle Curator — enriching life in every significant moment to make it truly complete.

Allowing residents of all generations to spend time more valuably such as organizing housewarming ceremonies, celebrating beloved pets' birthdays, personalizing pet outfits, and caring for rare plants as hobbies, connecting meaningful experiences for every family. What residents may want is not grandeur but a little convenience, such as small family activities, recommending suitable activities or routines that help make a day more meaningful, or even saying goodbye to four-legged family members, ensuring that the farewell is filled with beautiful final memories.

Revealing that 70% of UHNWIs are Repeat Purchasers, reflecting confidence in quality and long-term understanding of care services.

More than just an investment in assets, it is an investment in long-term quality of life. Data shows that over 70% of UHNWIs with a High-Value Relationship with Sansiri purchase multiple units in Sansiri projects and hold various projects (Collectible Asset). Currently, Sansiri has a total portfolio value of customers purchasing projects in the Sansiri Luxury Collection (SLC) exceeding 54 billion baht, with the repeat purchaser group (Repeat Purchaser) for projects in SLC valued at over 15 billion baht and holding portfolios of up to 5 projects in SLC. The value of purchases in Sansiri projects has seen an average growth rate of over 42% from last year.

“Sansiri believes that the value of living is not in the house itself but in the important experiences that occur within the home and are fulfilled every day. SLC Life Curator is a significant step in developing real estate from housing to becoming a Life-long Partnership in the long term. This year, we are confident that SLC Life Curator will help drive SLC portfolio sales to meet this year's target of over 14.6 billion baht,” Chalirat concluded.

Sansiri reaffirms its role as a leading ultra-luxury real estate company in the country for over 40 years under the vision “SANSIRI LUXURY COLLECTION: THE FOREFRONT OF LUXURY,” moving forward to establish a new standard of living that emphasizes creating long-term added value (Long-term value) under the main concept of Timeless Design, beauty that transcends time, with the development of super-luxury and world-class luxury project portfolios to accommodate a growing customer base under high security, privacy in a quality society, and attentive service.