Amid the fluctuations of global oil prices impacting the paint and coating industry, which primarily relies on petroleum-based solvents, Beger Co., Ltd. is proactively adjusting its business strategy by launching BegerShield Griptech 2in1, an innovative water-based rust-resistant steel paint (Water-borne Technology) that meets the demands for performance, safety, and sustainability, positioning it as a "new alternative" in an era of volatile energy costs.

This product has been developed under the 2in1 concept, combining the properties of "rust primer + topcoat" into one, helping to reduce work processes, minimize material usage, and increase work efficiency while maintaining durability comparable to oil-based paints. It effectively protects steel surfaces from rust, moisture, and oxidation.

A key highlight is the use of water-based technology, which significantly reduces reliance on petroleum-based solvents, while enhancing user safety standards with its low odor, quick-drying properties, and low VOCs (Volatile Organic Compounds), thereby reducing emissions that contribute to air quality issues and PM2.5. This makes it suitable for use in residential areas, office buildings, and spaces that require health and environmental standards.

Additionally, BegerShield Griptech 2in1 features Multi-Surface Coating technology that adheres well to various surfaces, including steel, aluminum, stainless steel, galvanized steel, as well as materials like PVC, UPVC, and concrete. It supports structural work, repairs, and decorative tasks all in one product, and accommodates a color mixing system with over 3,500 shades, providing design flexibility for architects and project developers.

Dr. Worawat Chaiyasaburana, CEO of Beger Group, stated, "In an era where energy and raw material costs are volatile, paint innovations must address more than just aesthetics or surface protection; they must also consider user safety and environmental impact. BegerShield Griptech 2in1 has been developed as a new alternative that offers high performance, durability comparable to oil-based systems, while reducing reliance on petroleum-based materials and enhancing long-term coating standards."

"Water-based paints are not just an option; they are becoming the main direction of the global paint industry. Beger is committed to continuous development to create both business value and sustainability for the industry and society."

Currently, the global paint industry is clearly transitioning from solvent-based coatings to water-borne coatings. International organizations indicate that using water-based paints helps reduce the emission of volatile organic compounds (VOCs), which are crucial for indoor air quality, and decreases long-term reliance on petroleum-based raw materials.

The launch of BegerShield Griptech 2in1 reflects Beger's strategic adaptation, not only responding to energy cost pressures but also aiming to be a leader in paint innovation that integrates "performance + safety + sustainability" in a tangible way in this new industrial era.