• AP Thailand under the commitment of "A Good Life You Can Choose" continues to lead the residential real estate development business as the number one company and brand trusted by customers, showcasing strong performance in the first quarter with sales exceeding 20,645 million baht, reflecting real demand and customer trust, alongside stable financial stability.
  • The AP product line of single houses, twin houses, and townhomes shows strong demand, while the condominium segment continues to see good sales across both new condominiums and ready-to-move-in units.
  • In Q2, we are not stopping our efforts to elevate real estate standards with AP CODE – The Code of Living Quality, emphasizing the core of our work that starts from understanding the 'real quality of life of customers,' combining long-standing experience, attention to detail, and knowledge from global partners.
  • In Q2, we will continuously launch the highest value projects in the industry with 12 new projects worth a total of 17,150 million baht, covering all products and aiming to create a new definition of quality of life based on understanding for Living Quality tailored to you.
  • Highlights of the new projects include the AP single house unveiling a new model Nature Architect, leading with 3 flagship projects of twin houses and townhomes, targeting 6 prime locations, along with the launch of the new model ‘Foyer House’ and AP condominiums entering prime locations with the launch of LIFESukhumvit – Rama 4, a joint venture project worth 4,500 million baht, and two new projects in Hua Hin and Saraburi.
  • Stay updated on all new projects from AP, including single houses, twin houses, townhomes, and condominiums.

Throughout 2026, click https://www.apthai.com/th.

Mr. Ratchayut Nuntachotisophon, President of AP Thailand Public Company Limited, stated, “The company is moving forward strongly under the vision of ‘A Good Life You Can Choose’ with a key strategy of CODE OF IN-DEPTH UNDERSTANDING aimed at creating new standards for the real estate industry by bringing ‘a deep understanding of real quality of life’ as the starting point, combined with comprehensive business discipline.

Overall, the real estate market in the first quarter faced ongoing challenges, but AP sees opportunities and can redefine quality of life based on understanding for Living Quality tailored to you, delivering a good life you can choose through AP projects, including single houses, twin houses, townhomes, and condominiums, targeting the purchasing power of customers, especially in the mid to upper market segment, which continues to show clear positive signals. This is reflected in the success of first-quarter total sales (Q1/2023) reaching 20,645 million baht.

Continuing with the Q2/2023 plan, the champion launches the highest number of 12 new projects for Q2/2023. AP Thailand remains steadfast in maintaining its leadership position in the Thai real estate industry, ready to aggressively enter the market with the most new project launches in the industry, totaling 12 projects worth 17,150 million baht.

The new portfolio in Q2 covers all segments to meet diverse demand, driven by the core DNA of ‘AP CODE – The Code of Living Quality.’ The breakdown of new project launches is as follows:

  • The twin house and townhome segment targets real demand with 6 new projects under the brand.

Midtown – GRANDE PLENO – PLENO – PLENO TOWN, with a total value of 7,550 million baht.

  • The single house segment reinforces market leadership with 3 new projects under the brands THE CITY and CENTRO, with a total value of 3,500 million baht.
  • The condominium segment enters a potential location with 1 new project LIFE Sukhumvit – Rama 4, valued at 4,500 million baht.
  • The provincial project segment expands the customer base with 2 new projects valued at a total of 1,600 million baht, including Apitown Hua Hin and Apitown Saraburi, starting at 3.79 million baht.

Diving into highlights of 3 core business groups in Q2/2023

1. Highlights of the twin house and townhome segment targeting new locations led by 3 flagship projects including:

  • PLENO TOWN Ekachai – Bang Bon (starting price 1.79 million baht* VIP DAY on May 16 – 17).

Emphasizing the concept of moments of happiness, urban lifestyle, this marks a new area breakthrough for this quarter. The company is confident in the potential of the location and quality products to attract real demand and achieve rapid sales, comparable to the success of PLENO TOWN Thammasat – Rangsit, which recently achieved over 400 million baht in pre-sales in the first quarter.

  • Midtown Sathorn – Kalapapruek 2 (2026 – New Model ‘Foyer House’ 6.79 million baht* VIP DAY on May 23 – 24).

This project is strategically located next to the main road Kalapapruek, building on the success of the first project (Midtown The Edition Sathorn – Kalapapruek) by introducing the flagship 3-story townhome model ‘Zuelia,’ which has previously achieved top sales. For Midtown Sathorn – Kalapapruek 2 (new project), we are set to create a standout highlight for Q2 by launching the innovative new model 2026 ‘Foyer House,’ a 3-story townhome featuring Foyer – Green Window – The Power of Space: Double Height Connected, making it the first of its kind to elevate Living Quality and deliver a good life customers can choose.

  • GRANDE PLENO Srinakarin – Thepharak (starting price 5.29 million baht* VIP DAY on May 16 – 17). Targeting modern extended families with a new design twin house featuring spacious functions.

2 stories, Boutique Series style, which has proven successful with top sales last year.

2. Highlights of new single house projects reaffirming market leadership with the launch of New Model ‘Nature Architect’

AP reinforces its leadership in the single house market in the city by launching 2 best-selling brands, THE CITY and CENTRO, introducing a new house series ‘Nature Architect’ that emphasizes enhancing Space Quality with the concept of Natural Intelligence, seamlessly connecting indoor spaces with the outdoors, catering to the hybrid lifestyle of large families across generations. We are preparing to open VIP DAY simultaneously in 3 potential locations on May 30.

  • THE CITY Suksawad – Rama 3 starting from 15 – 25 million baht.
  • THE CITY Seri Thai – Ring Road starting from 14.9 – 25 million baht.
  • CENTRO Sukhumvit – Bangna starting from 11.9 – 16 million baht.

3. Highlights of new condominiums entering prime locations, reviving the new condo market with ‘LIFE Sukhumvit – Rama 4’

Continuing to stimulate purchasing power in the city center condominium market with a major joint venture project worth 4,500 million baht, establishing the brand LIFE Sukhumvit – Rama 4 near BTS Phra Khanong station, emphasizing the location's potential connecting the ‘Thonglor – Ekkamai’ area, just 8 minutes to The Emporium, while enhancing Living Quality with the highlight ‘Sky Edge’ offering views of the Bang Kachao river bend, targeting urban dwellers and investors with newly designed units that embrace two distinct views: the Bang Kachao river bend and the skyline of downtown Sukhumvit.

35 Years of Trusted Real Estate Brand Driven by AP CODE

For over 35 years, AP Thailand has been committed to developing projects aimed at enhancing the quality of life of people in every dimension, with AP CODE as the essential DNA in establishing work standards that begin with a deep understanding of customers' real quality of life, which is a key mechanism driving the organization to continuously and systematically deliver Living Quality, covering everything from development concepts to real living experiences every day.

Stay updated on all new projects from AP, including single houses, twin houses, townhomes, and condominiums.

Throughout 2026, click https://apthai.ly/APThai26.