• Sansiri announced its success, achieving a growth target with Q1 sales totaling <\/strong>13.3 <\/span>billion baht, accounting for <\/span>28% <\/span>of the annual target, despite the overall real estate market facing challenges.
  • The condominium segment is performing well, while the landed property sector faces high competition, leveraging a strong brand to attract real demand.
  • With a backlog (sales awaiting transfer) exceeding 24,000 million baht, it is expected that about 50% will be recognized as revenue this year.
  • Continuing with a balanced portfolio management strategy and proactive market analysis, Sansiri aims for sustained growth in Q2 by launching <\/span>7 <\/span> new projects worth <\/span>15.9 <\/span>billion baht, covering all segments.

Mr. Vicharn Viriyaputhit, CEO of Sansiri Public Company Limited or <\/span>SIRI, a leading real estate company in Thailand, stated that despite the real estate industry facing pressure from credit criteria and household debt, Sansiri has maintained a remarkable growth momentum, resulting in Q1 sales of 13,300 million baht, which is <\/span>28% <\/span>of the annual target, exceeding the planned target. This reflects consumer confidence in the Sansiri brand and project quality amidst fierce price competition, supported by positive responses from real demand and investors in new projects such as Narasiri Victoire Krungthep Kreetha, Love Charoen Nakhon, Narasiri Borommaratchachonnani, and participation in the housing and condominium fair that generated over 2 billion baht in sales within 4 days. In addition to impressive sales growth, the company also has a backlog (sales awaiting transfer) exceeding 24,000 million baht, which is expected to be recognized as revenue this year at around 50%.

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Analyzing in detail, the condominium segment has received good responses, while the landed property segment Premium has performed well despite facing high competition. Sansiri continues to maintain its leadership in the luxury and super-luxury segments, particularly with the Narasiri brand, such as Narasiri Victoire Krungthep Kreetha and Narasiri Borommaratchachonnani, which sold out the first phase immediately during the pre-sale, generating over 1,500 million baht in sales, reflecting confidence in the Sansiri brand and the quality of projects as valuable long-term assets. Next is the success from <\/u>Strategic Location whether in Phuket, Chiang Mai, Khon Kaen, and the EEC market in the eastern region, such as Pattaya and Bang Saen. Notably, Phuket has shown strong growth from real demand and investors seeking high yields, highlighted by RHEA by Sansiri, a new condominium near Surin Beach, which has already achieved over 80% sales. In the landed property segment, Saransiri Kohkaew Retreat has a 90% investor ratio, renting to international student families, while Anasiri Paklok has attracted interest from foreigners from China, Russia, and New Zealand. Chiang Mai remains a top destination for digital nomads globally, resulting in continuous growth in property prices, with Anasiri Payap achieving over 90% sales and Setthasiri Ruamchok catering to expat families and investors in the new CBD zone of Chiang Mai. Importantly, the new brand Love Charoen Nakhon has already achieved over 1,500 million baht in sales during the pre-sale, and Anasiri, which has undergone a Brand Refresh, is the first home that understands the new generation, achieving continuous sales in two new projects (Anasiri Rama 5 - Sirindhorn and Anasiri Srinakarin - Phraeksa 2). Meanwhile, the Setthasiri brand has seen good sales in potential locations such as Don Mueang, Bang Na, Ratchaphruek, and Ram Inthra.

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In Q2, Sansiri plans to launch 7 new projects (3 landed projects and 4 condominium projects) worth a total of 15.9 billion baht, focusing on creating differentiation and addressing the needs of each segment. These include landed properties such as Setthasiri Great Wongwaen Chatuchot, a newly designed single house in the Wacharaphol-Ram Inthra area on land starting from 100 sq. wah, Mabel Prachauthit 90, the latest single house brand starting at only 5 million baht, and Bugaan Voyy Krungthep Kreetha, one of the Sansiri Luxury Collection that has received good feedback even before the project launch. In the condominium segment, iconic projects such as XT 10 Ekkamai, Via 34, Vay Rama 9, and Dcondo Vite are prepared to maintain leadership in all segments and price levels. Additionally, there are ready-to-move-in condominiums in Q2 including Via 61, THE BASE Cherngtalay, and THE BASE Srichan Khonkaen.

“Importantly, amidst the volatility of construction material prices, Sansiri has utilized its expertise and Speed to Market strategy to lock in key construction material prices in advance to align with the new project launch plans, even as external factors such as global energy prices, which are a major cost in transportation, have risen. We are confident that overall operating costs in the next 4-6 months will remain within controllable limits,” Mr. Vicharn stated.

In 2026, Sansiri announced plans to move forward with 33 new projects worth a total of 51,000 million baht, with land already secured at 100% and targeting sales of 48 billion baht and transfers of 39 billion baht. With superior advantages in project quality, design, after-sales service, and responsiveness to changing market trends, Sansiri has been able to continuously expand its market share and is one of the companies with a high dividend yield of 9-10%, making it an attractive magnet for investors.