• AP Thailand is moving forward in 2026 with the strategy CODE OF IN-DEPTH UNDERSTANDING, committed to raising new standards in real estate development, starting with "real life understanding" as a key foundation, while further developing Code of Empathy as a core mechanism for designing quality of life that meets residential needs in all dimensions.
  • Launching the campaign AP CODE – The Code of Living Quality, a concept that begins with a deep understanding of real-life quality in every detail from AP, creating a new definition of quality of life based on understanding, for Living Quality tailored to you.
  • In Q2, AP Thailand is pushing into the real estate market with the launch of 12 new projects worth a total of 17.15 billion baht, covering all segments including single houses, twin houses, townhomes, and condominiums, expanding choices that meet real-life needs.
  • Two key highlights reflect the concept AP CODE – The Code of Living Quality with plans to create a Strategic Footprint that reinforces success in provincial projects continuously and emphasizes leadership in single houses in the city with the new model Nature Architect Series.
  • Stay updated on all new projects from AP, including single houses, twin houses, townhomes, and condos throughout 2026. Click https://apthai.ly/APThai26.

Mr. Ratchayut Nuntachotisophon, President of AP Thailand Public Company Limited, stated that AP Thailand is committed to driving the organization under the vision EMPOWER LIVING – a good life that can be chosen, through the strategy CODE OF IN-DEPTH UNDERSTANDING, which aims to create a new standard in real estate development by starting from a deep understanding of people's lives, alongside a disciplined approach to comprehensive business operations, with Code of Empathy as one of the key pillars that connects understanding to the design and development of residences that meet real-life needs in all dimensions.

AP Thailand accelerates in Q2 with the launch of 12 projects across all segments worth 17.15 billion baht.

Recently, the company has launched the campaign AP CODE – The Code of Living Quality, a concept that starts from a deep understanding of real-life quality in every detail, creating a new definition of quality of life based on understanding, for Living Quality tailored to you, conveying the concept of developing quality of life that deeply considers every dimension, aiming to elevate development standards beyond just designing living spaces to designing lives that accommodate every Life Stage and every lifestyle need.

In Q2, AP is set to deliver quality of life based on understanding through the development of 12 new projects worth a total of 17.15 billion baht, with prices starting from 1.79 to 25 million baht, covering all segments, divided as follows:

  • Single houses: 3 projects, total value 3.5 billion baht.
  • Twin houses and townhomes: 6 projects, total value 7.55 billion baht.
  • Condominiums: 1 project, total value 4.5 billion baht.
  • Provincial projects: 2 projects, total value 1.6 billion baht.

The campaign AP CODE – The Code of Living Quality also conveys quality of life that starts from understanding for Living Quality tailored to you through the AP CODE Showcase Series, which shares perspectives on understanding life in various dimensions of living in quality projects from AP Thailand.

Discover your own Living Quality at https://www.facebook.com/reel/4026646737633995.

35 years of a trusted real estate brand in Thailand with AP CODE driving Living Quality to create a better quality of life for everyone.

For over 35 years, AP Thailand has been committed to developing projects aimed at enhancing the quality of life of people in all dimensions, with AP CODE being an essential DNA that starts from a deep understanding of customers' real-life quality and is ready to further the campaign AP CODE – The Code of Living Quality that aims to elevate quality of life in every dimension through the development of projects that meet the lifestyle and specific needs of each customer group deeply. In this Q2, in addition to launching products across all segments, AP also has two key highlights that clearly reflect this concept:

  1. Continuing to build a Strategic Footprint in provinces.

Expanding development to two new provinces: Apitown Hua Hin and Apitown Saraburi, with prices starting from 3.79 million baht, aiming to find a balance between the lifestyles of people in each area and understanding the unspoken needs specific to customers in each province, leading to the development of a new standard under the concept “Apitown 7 - Better” to elevate the Apitown single house brand to be the best choice for customers in every area.

  1. Reinforcing leadership in single houses in the city with the new model “Nature Architect Series”

Through two best-selling brands: THE CITY and CENTRO, incorporating the concept of Natural Intelligence as the core in designing living functions, while enhancing Space Quality with Smart Layout that seamlessly connects indoor spaces with the external landscape, allowing homes to accommodate light, air, and the hybrid lifestyle of all generations perfectly.

The new single house model “Nature Architect” will be launched simultaneously with three projects:

  • THE CITY Suk Sawat Rama 3, starting from 15 - 25 million baht.
  • THE CITY Seri Thai - Ring Road, starting from 14.9 - 25 million baht.
  • CENTRO Sukhumvit - Bangna, starting from 11.9 - 16 million baht.

The campaign AP CODE – The Code of Living Quality also conveys quality of life that starts from understanding for Living Quality tailored to you through the AP CODE Showcase Series, which shares perspectives on understanding life in various dimensions of living in quality projects from AP Thailand.

Discover your own Living Quality at https://www.facebook.com/reel/4026646737633995.

Stay updated on all new projects from AP, including single houses, twin houses, townhomes, and condos throughout 2026. Click https://apthai.ly/APThai26.