Sansiri Public Company Limited reaffirms its status as a "true leader" in the Thai real estate and social media industry, announcing a historic achievement by winning the award for Best Brand Performance on Social Media in the Residential Real Estate category at the Thailand Social Awards 2025 for the 10th consecutive year. This award is recognized as the most credible and influential social media award platform in Thailand, organized by WiseSight (Thailand) Co., Ltd. Sansiri is the first and only real estate brand in Thailand to hold this championship for an entire decade, standing strong as the brand that has captured the hearts of social media users for the longest time.

10 years is not just about being at the forefront but about strategically moving forward continuously: more than just content production, it involves reading the game of people accurately. The success behind Sansiri's 10-year journey is not merely from campaigns or short-term trends, but from setting new trends or standards in communication within the real estate business (Trend Setter) through communication strategies driven by Data Insight and an understanding of changing consumer behaviors over time, from the era when Facebook was the main platform to the current era of Short-form Video being central to decision-making. Sansiri has been able to adjust its communication rhythm and style in a timely manner while maintaining a consistently high level of engagement, reflecting its potential to uphold standards and elevate communication methods to keep pace with the changing context of platforms at all times.

Keys to Success in the 10th Year:

  • The ability to strategically manage each platform, including Facebook, X (Twitter), TikTok, YouTube, and Instagram, by clearly defining roles and characters for each space, rather than using the same communication style across all channels. This is the foundation for moving towards the concept of Beyond The Brand, connecting with contemporary conversations continuously.
  • The concept of Inclusive, Not Static views consistency not as repetition but as openness to change. Communication is therefore based on understanding people as the center, transforming complex housing issues into accessible conversations that resonate with real life.
  • Collaboration arising from teamwork, people, customers, and partners in social media communication continuously, alongside a highly agile Brand Creator model, enables real-time trend reading and precise transformation of insights into content that aligns with the context of the moment.
  • The role of being a model brand that emphasizes ethics in social media communication, adhering to principles of accuracy, transparency, and social responsibility, while creating valuable content that does not negatively impact the public.

"Winning this award for the 10th consecutive year is a testament to the dedication of our entire team, who have never stopped learning and listening to consumer voices. This year's award holds special meaning for us because it signifies that Sansiri is not just a housing developer, but a friend present in every moment of people's lives online. We are ready to step into the next decade with creative content that 'inspires even more,'" said the Sansiri social media team.

The success of winning the Thailand Social Awards 2025 in this 10th year is like a “beautiful testament to the journey,” and certainly, this is not the end. Sansiri is ready to use this pride as a driving force to elevate communication standards in the years to come. This award will propel Sansiri to continue creating content and digital media experiences that exceed expectations, aiming to be the Top-of-Mind Brand in the hearts of Thai people forever.