InterContinental Hotels Group PLC (IHG) has officially announced the launch of the Noted Collection, a new premium brand. The company revealed that it is currently in discussions with several hotel owners, including those with multiple properties, to incorporate their hotels into the IHG network.

The Noted Collection focuses on rebranding hotels in the Upscale to Upper Upscale segments, designed to enhance the potential and operational efficiency of unique hotels while providing guests with attractive new choices and destinations worldwide. Currently, there are over 2.3 million independent hotel rooms in this segment globally that could benefit from being part of the IHG network, including revenue management capabilities, distribution channel systems, and cutting-edge technology, as well as access to over 160 million members of the IHG One Rewards program. IHG aims to expand the Noted Collection to more than 150 locations worldwide within the next decade.

Elie Maalouf, CEO of IHG Hotels & Resorts, stated, "We are thrilled to introduce the Noted Collection to the market, which will strengthen IHG's premium brand portfolio and build on the success of the Vignette Collection in the Luxury & Lifestyle segment, as well as the rapidly growing conversion brands like voco and Garner. IHG recognizes a clear demand from quality hotel owners with unique identities who are ready to partner with our powerful platform and global expertise. The Noted Collection will be a distinctive and appealing brand choice, serving as a gateway to creating even stronger performance in the future."

"In the past year, IHG acquired the urban lifestyle brand Ruby, which stands out as a popular destination for city breaks. The launch of the Noted Collection reflects our ongoing commitment to investing in and strengthening our premium brand portfolio to meet the evolving needs of both guests and hotel owners. The Noted Collection will provide guests worldwide with new choices and experiences under the promise of True Hospitality that accompanies every stay at IHG hotels," Elie added.

The Noted Collection is the 21st brand in the IHG portfolio and the 11th new brand in the last 11 years, aiming to create a distinctive identity within the premium brand segment alongside leading brands such as Crowne Plaza, voco, and Ruby Hotels, while also strengthening the Luxury & Lifestyle segment like the Vignette Collection. IHG plans to gradually roll out the Noted Collection globally, starting in the Europe, Middle East, Asia, and Africa (EMEAA) regions.

As a premium collection that features unique hotels, each property under the Noted Collection is carefully selected based on its distinctive perspective, intriguing experiences, and inspiring stories. There are three key elements that truly differentiate the guest experience:

  • Noteworthy Stays: Each hotel is selected for its unique story, design that reflects confidence, and a distinctive identity, creating a global portfolio rich in charm and intrigue, from historically significant hotels to contemporary properties with unique designs. Each hotel has its own story to tell, enhancing the collection.
  • The Edit: A carefully crafted guest experience through unique stories, including Signature Moments such as cocktails, special menus, activities, or soundscapes that provide unexpected experiences and deeply connect with local identities. Meals and beverages are designed as cultural storytelling tools to spark new discoveries for guests.
  • Conversation Starters: The Noted Collection redefines service that fosters genuine friendships and connections, allowing guests to experience attentive, warm, and natural service that blends IHG's 'True Hospitality' philosophy with a simple, friendly communication style. This includes thoughtful details such as handwritten welcome notes, curated artwork, and cultural activities to create unforgettable moments for guests even after their stay ends.

For hotel owners, the Noted Collection offers an excellent opportunity for quality hotels to join a family of uniquely distinctive hotels, both in urban centers and leading resort destinations, while perfectly maintaining their identity and character. At the same time, they can connect and benefit from IHG's strong management systems, membership programs, and global network.

For more information about the Noted Collection, visit www.notedcollection.com.