ICONSIAM, a world-class landmark along the Chao Phraya River, reinforces its status as a Global Experiential Destination by collaborating with public and private sector partners including the Ministry of Culture, Tourism Authority of Thailand, Kasikorn Bank, CP Extra "Makro - Lotus", Alipay+, and Tiger Balm. They have launched a grand celebration for the Year of the Horse with the event “ICONSIAM A PROSPEROUS CHINESE NEW YEAR 2026”, under the concept “Celebrate a Prosperous Chinese New Year with the Power of Auspicious Horses at ICONSIAM”. This event marks a global Chinese New Year landmark at the “Dragon's Belly”, the most beautiful auspicious bend of the Chao Phraya River, showcasing the highlight of “The Ultimate Power” from 12 young artists from the BUS (because of you I shine) group, representing the energy of the new generation. They will convey the power of the horse through a spectacular dragon horse flag show, along with the invocation of “God Guan Yu” in 5 auspicious forms for worship and blessings in every dimension, featuring world-class entertainment from renowned artist Wang Zhuo Cheng, along with shopping and tasting street food and many products for the Chinese New Year celebration, as well as great promotions from February 12 - 17, 2026 at ICONSIAM and ICS.

The official opening ceremony was honored by Mr. Prasop Riangngern, Permanent Secretary of the Ministry of Culture, who presided over the event amidst a celebratory atmosphere that captivated tourists from around the world with the special show The Miracle of Fountain “The Enchantment of the Dragon's Belly”. This performance represents the convergence of “The Best of Feng Shui” and “The Best of Power”, conveyed by the 12 young artists from BUS because of you I shine, who appeared in elegant contemporary Chinese attire, presenting a show of the magical horse flag in 8 directions (Ba Ma), a symbol of the victorious horse army that brings fortune from all directions, combined with the four golden flags “ICONIC Prosperity”, representing abundance and prosperity at ICONSIAM's Dragon's Belly, creating an image of endless glory, concluding with an exciting mini-concert themed “The Auspicious Pearl” that drew cheers along the Chao Phraya River.

The highlight of this performance is the reflection of the legend “The Eight Galloping Horses” through the 8 magical horse flags that symbolize success in all aspects, including the horse of power, virtue, wealth, and victory. When the power of the 8 auspicious horses comes together with the prosperity flags of ICONSIAM, which is the best energy accumulation point of the Chao Phraya River, it symbolizes the opening of doors to opportunities and the beginning of a year filled with great progress, reinforcing ICONSIAM's image as a global Chinese New Year landmark that seamlessly combines sacred beliefs with contemporary entertainment.

The event “ICONSIAM A PROSPEROUS CHINESE NEW YEAR 2026” celebrates a prosperous Chinese New Year with the power of auspicious horses at ICONSIAM is held from February 12 - 17, 2026 at ICONSIAM and ICS to reinforce the strong ties between Thailand and the People's Republic of China through this auspicious phenomenon that blends sacred faith with contemporary art and cutting-edge technology perfectly, while reinforcing ICONSIAM's image as a Global Experiential Destination that captivates tourists sustainably, featuring highlights of auspicious welcomes for the New Year and world-class entertainment.

Landmark of Blessing: A Grand Auspicious Landmark for Wealth and Prosperity

Experience the sacred power at the best strategic point of the Dragon's Belly for the highest auspiciousness, including The Auspicious Guan Yu Shrine to worship the 5 auspicious forms of God Guan Yu, which were invited from the People's Republic of China, with the kindness of the 64th descendant of Guan Yu conducting the eye-opening ceremony. The 5 forms include:

  • Guan Yu in the Battle Horse Form “The Form of Victory”: Guan Yu holds a spear in a ready-to-fight pose, riding a galloping horse, symbolizing the struggle to overcome opponents with skill, integrity, courage, and virtue, suitable for businesspeople in highly competitive trades, signifying success in any endeavor, achieving goals, enhancing power and prestige, and gaining respect from subordinates while defeating enemies.
  • Guan Yu in the Dragon Form “Success and Prosperity in All Aspects”: Guan Yu stands surrounded by a dragon, symbolizing auspiciousness, greatness, power, success, and growth. His composed and majestic posture, with a fierce gaze, signifies the elimination of evil, bringing peace, success in competitions, and achievements in responsibilities, especially for military personnel, police, or traders and investors.
  • The Form of Bestowing Wealth “Bestowing Wealth and Protecting Wealth”: Guan Yu in the form of the God of Fortune, holding ancient Chinese money and a dragon spear, symbolizes wealth gained through honesty, courage, and ethical business practices, not just temporary fortune but stable wealth that can be retained, along with protection against danger and warding off negativity, commonly worshipped to enhance financial prosperity, business stability, and protect assets from leakage, leading to sustainable success alongside virtue.
  • The Form of Standing with a Spear (Warrior Form) “Power, Prestige, and Stability”: Guan Yu stands confidently, with a fierce gaze, embodying authority. His right hand holds a green dragon spear, his weapon, while his left hand strokes his long beard, demonstrating wisdom and prudence. It is believed to be suitable for placement in homes, offices, or businesses to enhance career advancement, ensuring loyalty and respect from subordinates, and signifies conducting business with integrity towards partners and clients.
  • The Form of Sitting and Reading at Night with a Spear (Scholar Form) “Think Clearly, Plan Thoroughly, and Act Cautiously”: In this form, Guan Yu sits on a throne, holding a scripture in one hand and a spear in the other, reflecting both a great warrior and a wise scholar. It symbolizes careful planning and rational decision-making, while still being armed and ready for any situation. This form is popular among executives, planners, businesspeople, and managers, believed to enhance wisdom, judgment, and carefulness, leading to sharp decision-making and stability in power and position.

Additionally, another special event is the auspicious ceremony to request blessings from God Cai Shen Ye, the God of Wealth and Prosperity, on the night of February 16, 2026, from 10:00 PM to 12:00 AM, inviting interested participants to join the ceremony to receive the power of wealth and fortune throughout the year. There will also be an Interactive Blessing Pavilion featuring 8 auspicious horses through advanced technology, allowing you to experience positive energy and receive blessings tailored to auspiciousness in every dimension.

Prosperous Celebration: A Global Entertainment Phenomenon

Be amazed by the gathering of famous artists and exclusive performances along the Chao Phraya River. In addition to the grand opening by the leading T-POP artist in Thailand, BUS because of you I shine, there will be various world-class entertainment offerings that will impress everyone, such as:

  • On February 14, 2026, witness the significant appearance of world-renowned actor WANG ZHUO CHENG in a spectacular victory parade, along with a special event CHINESE NEW YEAR CELEBRATION WITH WANG ZHUO CHENG to share love and success closely with attendees.
  • Enjoy the dragon horse dance performance “Long Ma”, a legendary 32-meter-long horse symbolizing unstoppable success and progress, along with the water curtain dance performance “The Enchantment of the Dragon's Belly” throughout the event.

Fortune Experience: Auspicious Horses in Every DimensionShop, Taste, and Receive Fortune

  • Shop for Chinese New Year and receive wealth power: Exclusive promotions for ONESIAM members and Kasikorn credit card holders, with over 8,300 prizes and a total of up to 34,000 baht per day, along with receiving auspicious gold plates “Guan Yu of Victory” and ONESIAM COIN worth up to 10,000 baht.
  • Fortune Flavors Street: Enjoy delicious street food and Chinese New Year collection products at ICONSIAM and ICS, including Juk Toh Deaw, CHAJING, 9 Grilled Shrimp, Crab Boiled-Suki, Carisa, Tiger Balm, and more.

Additionally, Suk Siam at ICONSIAM on the G floor celebrates the Year of the Horse grandly with the event “Suk Siam: A Wonderful Chinese New Year of Abundance and Happiness” under the concept LOVE & LUCK IN PROSPERITY, gathering the best auspicious dishes to enhance fortune and wealth in one place. Highlights include dishes from the Thai-Chinese Chef Association, such as Roast Pork, Peking Duck, and Steamed Sea Bass with Soy Sauce, along with rare dishes like Blue Dragon Beard Candy (Dragon Beard Candy) and auspicious bun sets for gifting, as well as popular dishes like Stir-Fried Noodles for a Thousand Years and Golden Pork (Crispy Pork) and Auspicious Boiled Chicken with Fish Sauce, allowing you to enjoy delicious food while watching stunning Thai-Chinese cultural performances from February 12 – 22, 2026.

On the other hand, Siam Takashimaya, the only authentic Japanese department store in Thailand at ICONSIAM, joins the Chinese New Year celebration under the concept “Celebrate a Prosperous Chinese New Year with the Power of Auspicious Horses”, selecting exclusive items and quality products directly from Japan that blend auspicious elements for shopping in every department, along with generous promotions with auspicious red envelope coupons totaling up to 12,000 baht and additional special privileges when spending with Siam Takashimaya credit cards from now until March 1, 2026, along with enjoying auspicious dessert menus from famous shops such as Kyo Roll En, Gok Jai, Bao Soho, Bakery Hut, Wanaree, and Very Orange at the Golden Fortune Chinese New Year event on the G floor of Siam Takashimaya from now until February 24, 2026.

Join us in welcoming the auspicious Year of the Horse with wealth and happiness, and celebrate the grandest Chinese New Year phenomenon along the Chao Phraya River at “ICONSIAM A PROSPEROUS CHINESE NEW YEAR 2026” from now until February 17, 2026, at ICONSIAM, Charoen Nakhon Road, and the ICS lifestyle complex opposite ICONSIAM. For more details, call 1338 or visit Facebook: ICONSIAM.

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