Reignwood Park Reinforces Success of Reignwood Icons of Football 2026, Driving Thailand's 'Value Over Volume' Sports Tourism Era
Reignwood Park has announced the success of the Reignwood Icons of Football 2026, a world-class sporting event that created a phenomenon of 'Sportainment' by seamlessly blending sports, entertainment, and lifestyle. This year, 'TEAM ENGLAND' claimed the championship for the second consecutive year at the Robinswood Golf Club, amidst a warm and impressive celebratory atmosphere that attracted sports fans from both Thailand and abroad. This reflects Thailand's potential as a destination for sports tourism, aiming to create value from experiences and impressions for competition attendees, aligning with the Tourism Authority of Thailand's concrete 'Value Over Volume' approach. The event was honored by the presence of Ms. Nattira Paengkhun, Deputy Permanent Secretary of the Ministry of Tourism and Sports, and Ms. Thapanee Kiatphaibul, Governor of the Tourism Authority of Thailand (TAT), who participated in the award ceremony and closing of the competition, along with executives from KIS International School Reignwood Park, led by Mr. Parit Raktapongpaisarn and Ms. Pichaya Raktapongpaisarn, reflecting the collaboration between the public and private sectors to elevate Thailand to the global sports tourism stage.

Ms. Vorapanit Ruayrungreung, CEO of Reignwood Group, revealed that the Reignwood Icons of Football 2026 is a significant event that connects people from various countries and generations through the power of sports and high-end lifestyle. The gathering of legendary football players, sports fans, families, and business partners not only created a vibrant atmosphere and attracted substantial financial circulation into Thailand but also established a 'network of relationships' that can be leveraged in the long term. As Thailand and Reignwood Park serve as a hub for exchanges in the Asia region, the success of this grand event is a testament to Reignwood Park's readiness in terms of venue, facilities, and world-class management standards recognized internationally, reinforcing its role as a lifestyle center capable of hosting diverse international events. Furthermore, Reignwood Group continues to focus on developing sports infrastructure, particularly the Sport Complex set to open this year, to accommodate sports activities for all ages, aligning with the vision of 'The World Class Community for multi-generation,' a space that fosters innovation and aims to create a sustainable future for all family members.

The atmosphere of the Reignwood Icons of Football 2026 was filled with excitement and energy from football and golf fans worldwide. This event is expected to drive and positively impact Thailand's economy, continuously generating revenue for the tourism industry. The competition featured various activities and lifestyle experiences that added vibrancy throughout the event, such as shopping zones from the Robinswood and Icons brands showcasing contemporary sportswear and accessories, as well as the Get Growing zone, which provided space for families and children to participate in workshops, enhancing creative learning experiences in a friendly atmosphere. Additionally, there was a beverage booth from VOSS offering special cocktails to refresh attendees throughout the event.
The organization of the Reignwood Icons of Football is one of Reignwood Park's key strategies to propel Thailand towards becoming a global golf industry hub by 2026, in line with the Tourism Authority of Thailand's 'Value Over Volume' policy, which focuses on creating economic value from high-spending quality tourists entering Thailand. This initiative harnesses the power of Sport Tourism and the gathering of global Icons to build a strong image of Thailand on the international stage. The success of this event marks the beginning of Reignwood Park's ongoing development projects to continuously support international activities, creating spaces for living, relaxation, and sustainable shared experiences for people of all ages, while promoting Thailand's potential and image to be recognized globally,” Ms. Vorapanit concluded.

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