The Tourism Authority of Thailand (TAT) officially launched 'Lisa - Lalisa Manoban', a world-renowned Thai singer, actress, dancer, and rapper, as the Amazing Thailand Ambassador under the campaign 'Feel All the Feelings' at Wat Arun Ratchawararam Ratchawaramahawihan. This initiative aims to showcase the charm of Thailand from a fresh perspective, filled with value and meaning in every experience, elevating the image of Thai tourism to a Quality Leisure Destination. It also encourages Thais to be 'good hosts' and reinforces confidence in tourism through the Trusted Thailand project, ensuring that every journey is safe, memorable, and impressive enough to encourage repeat visits.

The Tourism Authority of Thailand (TAT) organized the grand launch of 'Lisa - Lalisa Manoban' as the official Amazing Thailand Ambassador under the campaign 'Feel All the Feelings', creating a significant phenomenon that enhances the image of Thailand as a leading high-quality tourism destination. Lisa will serve as a representative to convey the values, beauty, and unique charm of Thai tourism from a new perspective to tourists, inviting Thais to be 'good hosts' and provide quality experiences for visitors.

The launch of the Amazing Thailand Ambassador took place grandly at Wat Arun Ratchawararam Ratchawaramahawihan, a significant cultural and historical landmark known worldwide, powerfully reflecting Thailand's image while emphasizing the unique charm of Thailand that beautifully blends traditional craftsmanship with contemporary creativity.

Ms. Thapanee Kiatpaiboon, Governor of TAT, stated that, 'TAT believes that conveying the beauty of Thailand through the perspective of 'Lisa - Lalisa Manoban' will provide a new experience for people to see Thailand as a leading high-quality tourism destination, rich in depth beyond the beauty of tourist spots, filled with 'values' hidden in every experience and 'meanings' that arise from travel at every moment, whether it be the feelings received from people, culture, lifestyle, or the atmosphere of each destination. We want every journey in Thailand to be not just a trip but a creation of deep memories, full of meaning and value in the hearts of tourists for a long time, inspiring them to want to travel in Thailand again and share their experiences of Thai tourism.'

The campaign 'Feel All the Feelings' aims to convey the charm of valuable Thai tourism that arises from feelings fulfilled at every moment. Tourists will discover the beauty of Thailand through a collection of diverse emotions and experiences, uncovering the hidden values in every destination's travel experience that cannot be found anywhere else in the world, making every journey in Thailand a meaningful memory and an unforgettable story to share. The concept of this campaign is clearly conveyed through a series of advertisements titled 'Feel All The Feelings - Travel Thailand, Experience Every Feeling', which can be viewed on YouTube: Amazing Thailand https://youtu.be/wDMv1KujSGc. This series also features famous actors and actresses such as Win - Methawin Opas-iamkajorn, Gulf - Kanawut Traipipattanapong, and Blue - Pongthiwat Tangwancharoen, who join in the journey and share their feelings through Thailand's beautiful tourist spots.

This marks a new chapter in conveying the charm of Thai tourism through the energy and persona of 'Lisa - Lalisa Manoban' as the Amazing Thailand Ambassador, deeply connecting people's hearts with Thailand. Together, we invite tourists to experience every 'feeling' that comes from traveling in Thailand, which is more than just a destination but a quality experience of a Quality Leisure Destination. Additionally, TAT continues to reinforce confidence in Thai tourism under the 'Trusted Thailand' project, promoting Thailand as a quality destination that tourists can trust and travel confidently.