ETRO Residences Phuket has set a new record for sales per square meter just days after its launch. Located within the high-end project Gardens of Eden in Bang Tao, the limited-edition residences have achieved a selling price of up to 830,000 Baht (approximately 26,350 USD) per square meter, which is more than four times the average price of branded residences in Phuket and currently the highest price on the island.

Officially launched on January 10, 2026, the project received an immediate response, selling one-fourth of the total units within the first three days. According to data from C9 Hotelworks, the average price of branded condominiums in Phuket is 197,745 Baht per square meter, rising to 212,113 Baht per square meter in the Bang Tao-Kamala area, reflecting the project's strong market position under the ETRO brand.

This project marks a significant milestone in many ways, being the first branded residential project of ETRO in Asia and the first international fashion-branded residence in Thailand. Developed by Amal Development in collaboration with The One Atelier, the project comprises only 8 specially designed residences, including three-bedroom units and a single penthouse, each reflecting ETRO's identity through craftsmanship, precision, and the brand's distinctive design DNA.

The project launch event in Phuket on January 10, 2026, was led by Ravi Chandran (left), Vice President of Corporate Affairs at Gardens of Eden; Fabrizio Cardinali (center), CEO of ETRO; and Michele Galli (right), CEO of The One Atelier.

The penthouse living room showcases ETRO's signature patterns and craftsmanship, elevating everyday living.

The three-bedroom residence features a living space of 220 square meters priced at 182,600,000 Baht (approximately 5,796,825 USD), complete with an open-plan interior, furniture from ETRO Home, and a balcony with sea views, as well as a private plunge pool. The highlight of the project is the penthouse, which boasts a living area of 415 square meters, featuring double-height ceilings, an infinity pool on the rooftop, and panoramic views of the Andaman Sea.

The selling price includes custom design work and the use of ultra-luxury materials not found in other projects in Phuket, such as green marble, teak flooring, double-glazed windows from Schüco, ETRO furniture and decor, as well as separate parking spaces.

Yana Chuvalova, Sales and Marketing Director of Gardens of Eden, stated, “Setting a new record for the highest price on the island so quickly after the launch is a powerful affirmation of our vision for developing Gardens of Eden. ETRO Residences Phuket reflects a perfect blend of global fashion, design excellence, and one of Phuket's most outstanding beachfront locations, with market response exceeding our expectations.”

This record-breaking sales achievement underscores the momentum of the Gardens of Eden project, which is a 13.4-hectare beachfront real estate development located just 50 meters from Bang Tao Beach. The project has already generated over 4.9 billion Baht in sales, and with the launch of a new phase that accelerates demand from the global market, it continues to elevate Phuket's status as a global destination for luxury living under leading brands.

ETRO Residences Phuket is located within the Gardens of Eden project, which includes Eden Residences, Park Residences, and Lake Residences.