Supalai Public Company Limited has announced its business direction for 2026 under the concept 'Driven for Tomorrow', amidst a gradually expanding economy. The company aims to move forward with stable business operations while ensuring sustainable growth through the development of projects in locations and formats that align with market purchasing power. The sales target for both Thailand and Australia in 2026 is set at 45 billion baht*, with plans to launch 28 new projects valued at 35 billion baht.

The company will also focus on expanding into Suphanburi and Koh Samui, working to create a more balanced income base through international business, particularly in the Australian real estate market, which saw growth of over 370% in 2025. Additionally, it will venture into the rental warehouse business while enhancing the organization with a Data-Driven approach and a Sustainability framework, aiming for Carbon Neutrality by 2050.

Dr. Prateep Tangmattatham, Chairman of the Executive Board of Supalai Public Company Limited, revealed that 2026 presents both positive signals and challenges. On one hand, the economy continues to grow, albeit at a slower pace, with inflation trending downward and policy interest rates beginning to ease. On the other hand, household debt remains high, necessitating careful management of purchasing power and borrowing capacity. This context requires the company to be precise in managing its business across all dimensions, including products, locations, pricing, after-sales service, and financial stability, to ensure long-term security while enhancing its business structure through product portfolio management and project development in potential provinces, as well as upgrading products and personnel to support quality and sustainable growth.

Supalai aims for total sales in 2026 in both Thailand and Australia to reach 45 billion baht*, with a breakdown of sales targets in Thailand at 30 billion baht and from Australia at 15 billion baht*. Simultaneously, the company targets total revenue from both countries at 37.5 billion baht*, with revenue targets in Thailand at 27 billion baht and from Australia approximately 10.5 billion baht*. The company aims to drive balanced growth through increased efficiency in ready-to-sell projects, launching new projects, and expanding into new provinces, alongside developing diverse businesses while maintaining a strong financial position with total assets exceeding 98 billion baht and an A credit rating for 12 consecutive years, reflecting its readiness for stable and sustainable growth.

“Ultimately, customers decide based on confidence,” Dr. Prateep emphasized, stating that the company will stand on three pillars: product quality, construction standards, and accessible after-sales service, ensuring customers feel “at ease” from the moment they decide to purchase, “confident” upon moving in, and able to recommend the company to others. This overall reflects the brand direction for 2026, Supalai Inspire Aesthetics of Life, which aims to design a quality of life that is assured from day one and sustainable over time.

Mr. Traitecha Tangmattatham, Managing Director of Supalai Public Company Limited, stated that 2025 was a challenging year due to factors affecting confidence and operations. However, the company has proven its strength in organizational potential and operational processes, as well as its ability to manage situations, making 2026 a Year of Strength for Supalai to move forward on a more prepared foundation.

For 2026, Supalai has set operational goals through three key indicators: a sales target in Thailand of 30 billion baht, the value of new projects at 35 billion baht, and a land acquisition budget of 8 billion baht to ensure continuity in its project portfolio. The company plans to launch a total of 28 projects covering Bangkok, the surrounding areas, and regions, managing a balanced portfolio between horizontal projects and condominiums. For revenue this year, the company targets to recognize approximately 27 billion baht, with ready-to-transfer condominium projects being the main drivers, including Supalai Park, Ekkamai-Pattanakarn, Supalai Sense, Srinakarin, and Supalai Kram, Khao Tao, with a total value of 6.08 billion baht.

In 2025, the company successfully closed sales on 21 projects worth 35.47 billion baht, comprising 13 horizontal projects and 8 condominium projects. In 2026, the company is also preparing to launch significant projects such as Supalai Loft and Supalai Prima Villa Rangsit Klong 3, while expanding development into Suphanburi and Koh Samui, covering 30 provinces nationwide.

At the same time, the company is extending its unified framework to the Global Driven aspect, highlighting Australia as a foreign market with clear potential, evidenced by a growth rate of over 370% in 2025. For 2026, the company targets sales of 15 billion baht* in Australia, focusing on maintaining a “balanced” portfolio and selecting projects that meet real demand to ensure that international revenue serves as a quality base and enhances the company’s stability in the long term.

In terms of investment portfolio, Supalai currently diversifies its investments across several states in Australia and plans to launch 1 new project in Melbourne in 2026, bringing the total project portfolio to 25 projects across 4 states and 6 cities, with a total value of 176.5 billion baht* (based on Supalai's shareholding ratio), reflecting readiness to expand investments appropriately according to market conditions in each area.

Regarding sustainability, Supalai believes that continuous growth requires a working system that can track, measure, and adapt effectively to rapidly changing business situations. In 2026, the company will advance its operations in a Data Driven manner by linking data to “The Data Frontier” or the organization's data center (Central Brain), establishing a clear Data Governance framework to ensure that information from all departments can be interconnected and utilized efficiently, reducing redundancy, increasing agility, and supporting strategic decision-making. At the same time, Supalai will apply data to enhance customer experience through the “SABAI” application, preparing to launch over 35 new features, reflecting Supalai's commitment to continuously developing innovations and digital services to create the best experience for customers at all times.

The driving direction of Supalai in 2026 is not only reflected through numbers and business plans but is also built upon the concept of Sustainability Driven, which is a fundamental basis of Driven for Tomorrow, under the framework of growth without imposing costs on the future, considering the long-term impacts on the environment, residents, stakeholders, and the company's competitiveness from the design, construction, delivery, to project management processes.

In practice, Supalai operates sustainability through five main approaches: designing projects suitable for the environment and climate from the outset (Comprehensive Design), Waste Management, Smart Energy, responsible material selection, and increasing green spaces, alongside long-term plans for Green Operations and the use of clean energy, with a roadmap towards 2030 to reduce greenhouse gas emissions and aim for Carbon Neutrality by 2050 (Scope 1 and 2) to strengthen the business and build long-term confidence.

Note: * The figures from Australia are in THB-Equivalent and may vary according to exchange rates.

All figures from Australia are calculated based on Supalai's shareholding ratio.