• Investing 1.7 billion baht to transform the retail landmark into a District Redefined, reflecting three main themes: 1) District Leadership from a shopping center to a "district leader"; 2) Evolution, Not Renovation with a completely new experience design; and 3) Commitment To The Next Generation for the future of people's lives.
  • Transforming every floor with 500 renowned brands, led by the Central Group, evolving into Next Gen Retail, including Central Department Store, Tops Food Hall, B2S, Power Buy, and Supersports.
  • A major overhaul of "Central Pinklao Department Store" elevating it to a new Lifestyle Department Store concept, integrating shopping, lifestyle, and activities to cater to all generations, driving traffic growth of about 30% within just two months.
  • Top food destinations in the country with 200 famous restaurants, including Michelin-starred establishments, first-time restaurants in Thailand, new street food concepts, and the best food patio in the area, pushing traffic to a new high of over 80,000 visitors per day.
  • Timeless design reflecting The New Soul of Pinklao with classic Western architecture, highlighted by a façade inspired by Greek columns, along with the revival of the Caesar statue.
  • Top form! Central Pinklao is one of the key assets of CPNREIT, ensuring stable and continuous income.

Bangkok – Central Pattana Public Company Limited, the leading sustainable real estate company in Thailand, has invested over 1.7 billion baht to create a transformative phenomenon at Central Pinklao, marking a significant change in three decades, elevating it from a retail landmark to a top destination in western Bangkok in the role of a "district leader". This transformation supports urban expansion, ready infrastructure, and high purchasing power, reflecting a strategic role shift from a shopping center to district leadership that drives the growth of the Pinklao-Borommaratchachonnani area, a crucial part of western Bangkok in the long term. Central Pinklao is one of the key assets of CPNREIT, generating stable income and reflecting confidence from partner brands and the potential of the location, continuously attracting magnet brands. Watch the video by clicking https://youtu.be/-JSQleTjT14?si=tLmqFP70KtKwk3LG.

Dr. Nattakit Tangpoonsinthana, the Managing Director of Marketing at Central Pattana Public Company Limited, stated:

Central Pattana has been a pioneer and recognized the potential of the Pinklao area for over 30 years, continuously contributing to urban development. Central Pinklao is the first mixed-use project in the area, comprising a shopping center and two office buildings. This transformation is not just a makeover of the shopping center but a redefinition of the space from a retail landmark to a District Redefined, accommodating the lives of people for the next 10–30 years, in line with urban growth, transportation, housing, purchasing power, and evolving lifestyles. This investment reflects Central Pattana's long-term vision to co-create neighborhoods and cities for future generations, demonstrated through three main themes:

DISTRICT LEADERSHIP from shopping center to district leader

With urban design that expands and defines the lifestyle direction of the entire area, located in a prime location with convenient access to the CBD areas of Silom, Sathorn, and Yaowarat, supported by major transportation networks including three BTS lines: the Blue Line (Bang Sue–Tha Phra), the Light Red Line (Taling Chan–Bang Sue), and in the future, the Orange Line (Bang Khun Non – Cultural Center), as well as important roads like Borommaratchachonnani, Charan Sanitwong, Ratchaphruek, and Rama 8.

Additionally, this area features luxury to ultra-luxury residential projects valued between 25-100 million baht, with over eight projects, making it one of the densest residential and commercial areas in Bangkok, surrounded by leading educational institutions such as Thammasat University, Silpakorn University, St. Gabriel's School, and St. Francis Xavier School, as well as over 13 leading hospitals including Siriraj Hospital, Chao Phraya Hospital, and Yanhee Hospital. The population in the area exceeds 3 million, encompassing traditional families, local business owners, new-generation families, and medical professionals, making this area a top-tier family destination in western Bangkok.

EVOLUTION, NOT RENOVATION - not just a renovation but a complete system upgrade

Mr. Juthathum Jirathiwat, Managing Director of Business Development at Central Pattana Public Company Limited, stated, "This historic transformation begins with the crucial question of Central Pinklao's role in the future of people's lives. It is an upgrade of the entire ecosystem, from selecting new brands, designing spaces, enhancing brand mix experiences, and connecting people to grow sustainably with the city, under the concept of The New Soul of Pinklao, incorporating classic Western architecture, including roofs, columns, and the Caesar statue as the core of the design, emphasizing a balanced and open design while reinterpreting nostalgia to be more contemporary and timeless, connecting spaces for easy access and enhancing the diversity of shops to elevate the living experience in line with the lifestyles of the new generation through key highlights such as:

Façade that stands out, inspired by "Greek columns," presenting a modern historical image; Main Atrium that gracefully welcomes natural light; Urban Living Room on the 5th floor as a Lifestyle Food Destination featuring famous street food and Michelin-starred restaurants, along with the best food patio in the area, in a garden-like atmosphere that feels like being outdoors; and the revival of the Caesar Augustus statue, bringing it back to life, and the Gastronomy Hub on the ground floor transforming the dining area with contemporary classic architectural inspiration, featuring a terrace atmosphere connecting to the supermarket, with a take-home food zone catering to families.

COMMITMENT TO THE NEXT GENERATION - changing for the lives of people in the coming decades

Accommodating increasingly sophisticated lifestyles in line with the latest consumer trends, which feature more diverse lifestyles, such as Alpha Parents, families willing to invest in their children with higher purchasing power than their peers, seeking quality products and services, and Luxumers, those looking for experiences that reflect their tastes and identities. Therefore, we are transforming Central Pinklao into a Cross Generation Hub, adding Art & Cultural Space on the 5th floor to become The New Creative Ground, a space that connects people of all ages, as well as providing areas for hosting creative events in the future.

Transforming every floor - completely shifting the image with over 500 brand mixes to cater to top-tier families and new wealth

Regarding the selection of new brands, Dr. Nattakit revealed, "This time, we are curating a completely new ecosystem. We are creating a new International Culinary Hub in the area, featuring over 200 world-renowned restaurants, Michelin-starred establishments, and first-time restaurants in Thailand, along with new concepts that clearly elevate the taste level of customers.

  • First-time restaurants in Thailand, such as Hama Sushi with a conveyor belt from Japan, Ootoya Oki serving crab shabu.
  • Famous new concept restaurants: BBQ Plaza serving exclusive Wagyu beef only in Pinklao, Ootoya Tokuzen, On The Table, The Pizza Company Express, Mister Donut, Khamphun, and Baan Bangkok.
  • Viral famous restaurants with long queues: Gong Cha, CHICHA San Chen, One to Two, Solsot, Sushiro, Yolk, Uno Coffee, Shabu Baru, BHC, Canton Paradise, Hasul, Yakiniku Like, Songfa.
  • Ground floor: Gastronomy Hub and new! 5th floor: Urban Living Room featuring the best renowned restaurants in the area in the Food Patio.
  • Fashion & Lifestyle: Bridge Line Sports-Luxury: Beyond the Vines, Gentlewoman, Adidas, Birkenstock, Carnival, JD Sports, Marrimekko, MUJI, MLAB, New Balance, Nike, Pandora, Rituals, Sephora, Skechers, SWAROVSKI, Wilson, Victoria’s Secret, Uniqlo, Zara, Mango, and Matter Makers, with a showcase zone designed to resemble a fashion exhibition.
  • Family Destination featuring the most comprehensive Edutainment & Playland brands in the area with 37 brands: Kidzooona, the only Safari concept in Thailand, First Class Preschool, and the first swimming school in a shopping center, Aqua-Tots.
  • Wellness at its best in the area: Over 72 leading beauty clinic brands, a new Fitness First, and Major Cineplex IMAX with Laser.
  • Partnering with Central Group to transform into Next Gen Retail, including Central Department Store, B2S, Power Buy, Supersports model "3.0", and Tops Food Hall upgraded to premium food, ranking as the third best-selling in the country.

Pinklao - an area with continuous high spending power

According to The 1 database, Central Pinklao has a wealth customer group that is a member of The 1 Exclusive, accounting for 5%, ranking in the top 5 in the country, with the highest monthly spending per person reaching 5 million baht, ranking third in Bangkok and fifth in the country. Following the transformation, the response has been excellent, with traffic reaching a new high of 80,000 visitors per day.

Top form - Central Pinklao, one of the key assets of CPNREIT, ensuring stable and continuous income

Central Pinklao is a key driver of stable income and enhances growth potential for CPNREIT in the long term, reinforcing its position as a leading REIT in the region, reflecting confidence from partner brands and the potential of the location, continuously attracting magnet brands to meet the needs of high purchasing power customers. This is a crucial foundation that will support the aggressive growth strategy of CPNREIT, which focuses on continuously increasing high-potential shopping centers, aiming to double asset value by 2032 to create sustainable and stable returns for trust unit holders in the long term.


The newly transformed Central Pinklao Department Store under the concept “The Brightest Star to The West – A new shopping experience, bigger and better” elevates from a department store to a new lifestyle landmark ready to be a destination for shoppers of all generations in the family, featuring a selection of world-class leading brands across all product categories. For instance, the Beauty Galerie on the first floor includes brands like Dior, Chanel, La Mer, Shiseido, Estée Lauder, Lancôme, and new brands such as Gucci Beauty, Dolce & Gabbana, Giorgio Armani, Charlotte Tilbury, Jung Saem Mool, and SUQQU. The Watch department on the first floor offers a boutique atmosphere covering luxury watches, fashion watches, and smartwatches like Grand Seiko, Longines, Rado, Oris, Frédérique Constant, and Garmin. The Fashion departments on the second and third floors feature brands like Aimer, Wacay, Merge, O&B, The Finery Menswear, Dandy Cosmo, Julietta, as well as trendy Korean brands like Samo Ondoh, OSOI, and global contemporary brands like Marc Jacobs, Paul Smith, Coccinelle, Tommy Hilfiger, Calvin Klein, and Lacoste. The Baby & Kids department on the fourth floor includes Mamas & Papas, Sanrio, Smiggle, LEGO, and Nintendo. The newly revamped Home & Small Appliance department on the fourth floor under the concept ‘New Central Home’ features brands like Dyson, Pasaya, and Zwilling, along with a new food zone called Eats & Treats on the second floor, featuring restaurants like MuuMuu MaMa, Kaew Boutique, Chum Chum, Tawang, 96 Cha, My Eureka, Pash, PRAOW Coconut Yogurt, Tong Tong Haan, as well as Starbucks, Chatramae, White Story, and Haagen-Dazs, along with comprehensive services for every lifestyle, resulting in approximately 30% traffic growth in the two months following the transformation.