TOA Paint (Thailand) Public Company Limited, or TOA, reaffirms its potential as the leading building paint manufacturer in Thailand, beloved by consumers, and steps into the forefront of the surface decoration and construction materials industry. The company grandly opens the year 2026 at the 'CEO Town Hall 2026', announcing a new vision of 'Inspiring Happiness in Everyday Living', while driving the organization with 5 core strategies. These include setting continuous sales growth targets alongside upskilling employees and the organization with AI tools, and advancing the Net Zero mission towards becoming a sustainable Total Solutions leader.

Mr. Chutaphat Tangkaravakun, CEO of TOA Paint (Thailand) Public Company Limited, revealed that amidst the challenges of the global economy and technological and industrial changes, TOA has adjusted its operational strategies to align with the new global context. This aims to enhance management agility, seamlessness, and efficiency, which will strengthen competitive capabilities and support robust and sustainable organizational growth in the long term.

TOA has thus elevated its vision from merely being a paint manufacturer to becoming a provider of happiness in living through comprehensive innovations. Because we are not just adding color, we aim to create safety, beauty, and durability so that every space brings joy to everyone. This reinforces our confidence as the No.1 brand that consumers have trusted for over six decades, under the concept of 'Inspiring Happiness in Everyday Living', which clearly reflects TOA's identity and commitment.

Additionally, the company unveiled its strategic plan of 5 key core strategies to drive the organization towards its goals and foster growth in all dimensions as follows:

1. Growth Acceleration - Accelerate growth in all businesses by targeting a market share of over 50% in building paints and continuous sales growth of no less than 5% per year. We are always looking for new opportunities, with a goal in 2026 to penetrate the comprehensive construction materials market through flagship products such as JOMOO smart sanitary ware, TOA TILE, TOA GypsuM, construction chemicals, especially the TOA Mortar product line, and painting equipment.

2. Process Excellence - Reform work processes with digital systems and technology (AI), including fully automated systems like the Tint in Can innovation for projects, to enhance efficiency, accuracy, and speed, allowing employees to focus more on high-value strategic tasks.

3. Customer Centricity - Transition from selling products to providing "Total Solutions" that enhance the customer experience comprehensively, from product selection and expert installation to superior after-sales service, to build long-term satisfaction and trust.

4. People Development - Develop personnel capabilities comprehensively through upskilling and reskilling in both digital literacy and growth mindset to create a team ready to adapt and work effectively with modern technology.

5. Sustainability Commitment - Continue the success of achieving the highest SET ESG Ratings “AAA” for 2025 from the Stock Exchange of Thailand in the property and construction industry (Property & Construction; PROPCON) through the 7-GREEN Mission, aiming to reduce greenhouse gas emissions by 50% by 2030 and achieve net-zero greenhouse gas emissions by 2050, reflecting our commitment to drive the organization according to environmental goals and conduct business responsibly towards tangible sustainability.

“Despite facing challenges from various dimensions, TOA believes that these 5 core strategies will be a crucial driving force for continuous growth, enhancing long-term value for shareholders while caring for all stakeholders and conducting business responsibly towards society and the environment for a sustainable future for the organization and this world,” Mr. Chutaphat concluded.

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