Amidst fluctuating economic conditions and slowing purchasing power, Sansiri remains strong as the number one player in the real estate sector, boasting the highest profits in the industry for the first nine months of the fiscal year (ending September 2023), consistent dividend payments with a high Dividend Yield (around 10%), and projected sales and transfers by the end of 2023 at 51 billion baht and 36.7 billion baht, respectively. Additionally, it ranks first among real estate companies that young professionals aspire to work with.

Foundation of Confidence for 2026 Plans

The strength of Sansiri is evidenced by its performance in 2023, with sales exceeding 51 billion baht, transfers at 36.7 billion baht, and 29 sold-out projects valued at 28.8 billion baht. It achieved the highest profit among major real estate developers in the industry, amounting to 3.029 billion baht (for the nine-month period ending September 30, 2023). The company has consistently paid dividends, maintaining a high Dividend Yield (around 10%), and holds assets worth 148.426 billion baht, which enhances income stability, increases resilience to fluctuations, and supports long-term growth. Furthermore, Sansiri has received positive responses from investors for its bond issuance, often being oversubscribed.

Currently, Sansiri has a strong backlog of over 19.7 billion baht, with immediate revenue recognition of over 10 billion baht this year, bolstered by 10 newly completed condominiums (Ready to Move) valued at a total of 23 billion baht, along with an additional 14 billion baht in stock ready for sale. The push for new RTM projects this year will accelerate revenue recognition immediately after transfer, ensuring that the company surpasses its targets while maintaining steady and continuous growth.

2026 Plans Targeting Premium and Medium Markets at 80%

Uthai Uthaisangsuak, CEO of Sansiri Public Company Limited, revealed the roadmap for 2026, setting a challenging yet stable growth target with sales projected at 48 billion baht and transfers at 39 billion baht, planning to launch 33 projects valued at a total of 51 billion baht, focusing on Premium and Medium segments at 80% to target quality purchasing power (all land for projects to be launched this year is already secured).

"Having 100% land readiness" means that every project to be launched has land secured, reducing risks from future land price increases.

This year's portfolio diversification strategy sees Sansiri focusing on the Premium and Medium market segments at a high ratio of 80%, as these customer groups possess financial stability and are less affected by banks' credit screening measures. Sansiri has managed to maintain a rejection rate of around 10%, significantly lower than the industry average, through the "Credit Day" strategy in collaboration with partner banks to pre-assess loan limits for customers.

Four Robust Strategies to Navigate Volatility

Despite household debt issues reducing access to housing and financial institutions tightening credit for both retail customers and developers, which will lead to reduced supply in the market and a new equilibrium, Phumipak Chulmanachoti, Chief Strategy Officer of Sansiri Public Company Limited, believes there are other positive factors at play. For instance, the downward trend in interest rates will help reduce costs for developers and increase purchasing power for consumers, along with growing interest in Thai real estate from foreign nationals, such as those from Myanmar, India, and the West, who are interested in relocating to Thailand.

In the past, Sansiri has effectively managed its inventory, currently holding about 3,000 ready-to-move condominiums and reducing its single-family homes from 1,000 to 800 units in the last year. Sansiri has established four main strategies to drive the business towards sustainability:

  1. Medium to Premium Focus: Sansiri will launch projects in high-potential locations with real purchasing power while strictly managing inventory, especially ready-to-move condominiums, maintaining stock levels between 3,200 and 3,400 units to enhance financial liquidity and cash flow. Single-family homes and townhomes have shown good inventory turnover, reflecting real demand for the Sansiri brand.
  2. Reinforcing Brand Image as Number 1 (Trust & Reliability): In a climate where consumers are cautious about spending, trusted brands will prevail. Sansiri emphasizes its strengths in design, project quality, and excellent after-sales service through Plus Property Company and the smart security system LIV-24 to maintain asset value for residents in the long term.
  3. Creating New S-Curve and Non-Real Estate Business: Sansiri aims to increase revenue from new businesses from 15% to 25% within five years, with a key focus on "Crafted by Sansiri," a home-building business targeting 100% sales growth (to 500 million baht), alongside establishing a 1 billion baht fund to invest in other high-potential businesses.
  4. Joint Venture Strategy: Expanding joint ventures with international partners, such as Tokyu, to strengthen the balance sheet and enhance capital management efficiency, positioning the company to seize future growth opportunities.

Product Strategy Highlighting “Bangkok Kritha” and “Phuket”

Delving into Sansiri's business development plans for 2026, they will be divided into horizontal and vertical projects:

  • Horizontal Projects (Single-family Homes, Duplexes, Townhomes): Launching 17 new projects valued at 25 billion baht, covering all segments from Narasiri, Sethasiri, Burasiri to Anasiri, with redesigned concepts to cater to "DINK" (Double Income, No Kids) and "Silver Age" (elderly) groups, aiming to set new standards with a new Sansiri Community focused on Health and Wellness on a 142-rai site in Bangkok Kritha.
  • Condominium Projects: Intensifying efforts with 16 new projects valued at 26 billion baht, highlighting the launch of a new brand "LOVE by Sansiri" in the Charoen Nakhon area, in collaboration with Mitsui Fudosan Asia Development (Thailand), valued at over 6.3 billion baht. Additionally, advancing strategic locations in Phuket with new projects in high-potential areas like Surin Beach and the return of legendary brands such as XT and THE MONUMENT, as well as expanding into Phuket to meet the growing demand from foreign buyers.

“Sansiri has been in Phuket for 15 years, viewing it as the number one tourist city that attracts new foreign income well, with land prices in Phuket increasing by 50% over the past decade. The company plans to launch 120 projects in Phuket over the next three years, valued at 24 billion baht,” Uthai added.

Additionally, it reinforces its strength in the luxury segment with ready-to-move projects under the VIA brand in three locations and aims to elevate living standards through three main pillars: Pets-Welcome, which will increase the portfolio to 20 projects to cater to pet lovers and pet parents; Well-being, focusing on physical and mental health; and creating a sustainable living culture across all levels from Affordable to Premium nationwide.

Design as a Value Creator: Design is the Heart of Endless Value Creation

Another crucial factor that keeps Sansiri in the hearts of residents is design. From Sansiri's perspective, design is not just about aesthetics but a process of creating added value (Value-added Design) for residents.

Wattanyu Tantivongsak, Director of Aesthetics & Interior Design, states that Sansiri interprets the term Best-in-Class not solely based on luxury pricing but as a standard for residential development that provides the best quality of life for all residents from Day 1, with a DNA focused on attention to detail, conducting research and market surveys to uncover genuine customer insights and lifestyles, delivering value through materials, practical functions, and value-added design, all derived from a deep understanding of customers' identities across all locations and price levels, including:

  • Affordable projects focus on space optimization, ensuring complete room functionality with fully furnished designs that stand out and meet real lifestyle needs.
  • Medium projects emphasize storytelling in design and outstanding common areas beyond their price.
  • Premium - Luxury projects focus on world-class design, collaborations with global brands or designers, and superior service standards.

Landscape & Interior: Art that Grows and Adds Value

Sansiri's design emphasizes conveying the definition of design through the perspective of "art that can grow," linking architecture from the moment one steps into a project. It views landscape and interior as creations that can grow and beautify over time. The landscape design is meticulously planned from urban planning to create a living kingdom, delving into details to ensure that the atmosphere around the project is not just a static backdrop but a vibrant landscape that enhances aesthetics every year.

Simultaneously, interior design will be crafted to evolve alongside the lifestyles of residents.

Patamawadee Deeson, Deputy Director of Product Development at Sansiri, states that landscape design is about creating sustainable quality of life and enhancing project value in the long term through three key dimensions:

  • Starting with creating Lifetime Asset Value, ensuring that green spaces and excellent management will keep projects looking new and valuable, directly impacting resale prices and future returns.
  • Sansiri Community connects all brands and functions seamlessly, accommodating users of all ages (Universal Design), such as large public parks.
  • Creating Community & Culture is more than just parks; it transforms common areas into spaces for activities that foster smiles and lasting bonds among all residents, such as safe and well-lit bike lanes throughout the project, along with the peace of mind provided by the LIV-24 security system. Sansiri Future-Proof Living Design is a design that is ready to grow and embrace all lives.

Sansiri Future-Proof Living Design: A Design that Embraces All Lives

Moreover, Sansiri elevates living standards with the concept of Future-Proof Design, focusing on solutions rather than mere aesthetics, designing homes to be ready for global changes by emphasizing Health and Well-being Design and using environmentally friendly materials (Green Materials) to accommodate climate conditions, an aging society, and changing work patterns.

The core principle is to let Nature as Co-Designer, allowing nature to work alongside design to heal the mind and enhance the value of living, alongside the principle of Inclusivity Design, believing that good design must be accessible and usable for everyone (Design for All), regardless of age, physical differences, or lifestyles, to create spaces that provide peace of mind and comfort at every stage of life.

Under the operational plan for 2026, Sansiri is taking a step further with the concept of Multi-Species Living, viewing that perfect happiness must encompass "people, animals, and nature," emphasizing the importance of biodiversity and creating a mutually beneficial ecosystem sustainably, focusing on creating Sustainable Design that seamlessly connects green spaces and water sources (Blue & Green) to create safe spaces friendly to all life forms, which will directly impact the restoration of both physical and mental health (Body & Mind) of residents, allowing them to live healthy and happy lives in a sustainable society under the new Sansiri Community that considers Health and Well-being on a 142-rai site in Bangkok Kritha.

All of this aims to ensure that every day is a good life under the promise that "Every day, Life is good."