CP LAND Public Company Limited, in collaboration with its partner network, organized National Children's Day activities for the year 2026 under the project "Superhero Academy – Heroic Power to Build the Future" at the Community Development area in Lak Si, Bangkok. The initiative aims to create a learning environment where children can engage, experiment, and develop life skills in a safe atmosphere that aligns with the community's context. The activities were designed through collaboration with the community to understand the local context, where many children and youth lack opportunities for learning outside the classroom and skill enhancement activities. Therefore, CP LAND adopted the concept of "Superhero Academy" as a mechanism to provide children with the opportunity to discover their potential through activities that blend creativity, teamwork, and experiential learning, while also fostering joy on Children's Day.

This event was initiated and executed by #TeamCPLAND, which consists of volunteers from various departments, including marketing, sustainability, innovation, governance and compliance, corporate social responsibility, and energy engineering. They collaborated to design the concept, plan the activities, and oversee the operations throughout the day. One of the key activities was teaching life skills related to proper waste separation to instill an understanding of resource management and environmental responsibility, which are fundamental to building sustainability at the community level, alongside cooperation with various external partner networks.

Both the Phuttharaksa Foundation and the Phuttharaksa Brotherhood Association, along with volunteer scholarship students, contributed to spreading joy and gifts on Children's Day through art activities that promote children's expression. Meanwhile, IMSnap by IMAI utilized AI technology to support the themed photography activity "Hero of the Day" to enhance children's identity and self-esteem. Additionally, food and beverage support was provided by CP RAM Company Limited, CP B&F (Thailand) Company Limited, and Chao Phraya Rice, ensuring that children and families could fully participate in the activities throughout the day. The Community Development area in Lak Si has over 1,000 residents, with approximately 210 children and youth. Therefore, this Children's Day event not only created happiness for a short time but also helped fulfill learning opportunities, enhance life skills, and build connections among children, families, and the community, which are essential foundations for developing 'Quality for Every Life' in the long term.

This activity is part of CP LAND's ongoing CSR efforts. This time, CP LAND and its partner network focused on developing children and life skills at the community level to establish a CSR working framework that can be learned, adapted, and expanded appropriately in the context of each area in the future.

#CPLAND #AccessibleCommunitiesForLife #QualityForEveryLife #NationalChildrensDay2026 #PhuttharaksaFoundation #CPRAM #ChaoPhrayaRice #CPBF #IMAI #IMSNAP