GO WHOLESALE, a wholesale center for fresh food ingredients aimed at businesses, under the operation of Central Food Wholesale Co., Ltd., part of Central Retail, has announced a significant strategic partnership with Grab Thailand, the leading super app in Southeast Asia. They have launched the service 'GO EXPRESS by GO WHOLESALE' on GrabMart, highlighting rapid delivery of food ingredients to reduce stock costs and empower small businesses to meet urgent demands in the booming quick commerce market.

Mr. Ricardo Barotto, CEO of Central Food Wholesale, stated that GO WHOLESALE is committed to strategizing and developing technology to assist restaurant operators, catering businesses, and small retailers in enhancing their competitiveness in a challenging market. With the policy of 'GO Digital Food Ecosystem', a digital ecosystem and infrastructure for our food business, we have recently partnered with Grab Thailand to launch the GO EXPRESS by GO WHOLESALE service on GrabMart, strengthening the 'GO WHOLESALE' app to meet the needs of food businesses requiring speed and continuity of ingredients, with delivery within 25 minutes.

“The GO EXPRESS by GO WHOLESALE service is designed to accommodate urgent orders within 25 minutes. We aim to break the time barrier by transforming GO WHOLESALE branches into smart distribution centers ready to deliver fresh ingredients, whether meat, seafood, or premium fruits and vegetables, directly to chefs as soon as they run out of stock,” Mr. Ricardo said.

Key features of 'GO EXPRESS by GO WHOLESALE' include:

  • Speed to Kitchen: Rapid delivery within 25 minutes is ideal for customers needing urgent stock replenishment or fresh and frozen products delivered as quickly as possible through Grab drivers located near the 14 GO WHOLESALE branches nationwide.
  • Professional Selection by GO WHOLESALE: Over 4,000 essential items for restaurants, ranging from fresh produce and cooking ingredients to packaging.
  • Comprehensive Popular Products: Vegetables, fruits, dairy products, meat, seafood, packaging, and many premium quality items.
  • Exclusive Promotions: Ongoing discounts and special deals from partners.

Mr. Jirakit Kwangsuksathit, Deputy Managing Director of Grab Thailand's Delivery Business, stated, “GrabMart, as a leader in on-demand shopping from top retailers, is one of the most popular and continuously growing service sectors. The fresh product category, including meat, seafood, and fresh fruits and vegetables, is one of the most popular categories on GrabMart. This collaboration with GO WHOLESALE elevates the shopping experience for GrabMart users and expands our services to B2B customers through GrabMart's quality delivery service, guaranteeing delivery within 25 minutes. Partnering with GO WHOLESALE will integrate our platform with a source of quality ingredients from around the world, helping restaurant operators manage costs effectively through GrabMart's quality delivery service. At the same time, this collaboration will help make GrabMart a 'One Stop Solution' that can offer a wide variety of quality fresh products to meet all user needs in one place, reinforcing GrabMart's strength and leadership in the on-demand platform.”

Mr. Ricardo further added that GO EXPRESS by GO WHOLESALE is a step forward for the wholesale food ingredient business into the real-time era, where operators no longer need to stockpile large quantities but can order fresh and frozen ingredients to be delivered within an hour, helping to reduce costs, increase flexibility, and importantly, significantly reduce food waste.

Website: www.centralfoodwholesale.co.th

Facebook: https://www.facebook.com/gowholesaleth/

Line: @gowholesale

LinkedIn: https://www.linkedin.com/company/gowholesaleth

Download the GO Wholesale application and register for free at https://gowholesale.onelink.me/dVTJ/8sqvueew