Banyan Group, a pioneer in purpose-driven hospitality and an expert in developing high-end residential projects, has announced the launch of its latest residential brand, Bellaguna . Bellaguna has been crafted to meet the lifestyle needs of modern homeowners seeking meaningful living experiences through the offering of premium residences meticulously designed for year-round living, managed professionally by Banyan Group, operating independently from the hotel sector to provide maximum privacy and a unique high-end living experience that is characteristic of Banyan Group.

The name “Bellaguna” is derived from the combination of two beautiful words: “Bella,” which means beauty, reflecting the exquisite architecture and harmonious environment within the project, and “Laguna,” inspired by the Laguna Phuket, a leading resort destination in Southeast Asia. Together, the name “Bellaguna” symbolizes timeless elegance, serene tranquility, and a life of value, perfectly intertwined.

“The standalone premium residential projects have rapidly grown and become one of our key business segments, making the creation of a distinct identity for this segment essential,” said Mr. Stewart Reading, Managing Director of Residences at Banyan Group. “Bellaguna is a new chapter in our development, offering residences filled with refinement that cater to today’s international lifestyle while maintaining the unique service standards that Banyan Group has long been recognized for.”

While some Bellaguna projects are located within Laguna Phuket, the brand is positioned to operate independently in various destinations, wherever homeowners seek beauty, refinement, and a deeper connection with nature and the surrounding community.

Banyan Group continues to reinforce its leadership in developing world-class residential projects, ranked number 1 in Asia and number 5 globally in terms of project development volume. In Phuket alone, Banyan Group anticipates launching luxury residential projects valued at up to $1 billion within the next 2–3 years.

The five condominium buildings are designed with sleek and elegant shapes, inspired by the lines of yachts and the movement of water, offering panoramic views of the lake and sea. The building facades are adorned with alternating light and dark tones reminiscent of waves, reflecting the changing light throughout the day, while the interiors are decorated in warm natural tones, illuminated by natural light. The wide, curved balconies harmonize with the lines of the lake, perfectly reflecting the integration of natural beauty and understated luxury.

The residential offerings include 1–3 bedroom condominiums and 2–3 bedroom penthouses with private rooftop pools.

The rooftop infinity pool with private cabanas stands out as a highlight of each building, while the lush landscaped gardens are designed to provide tranquil relaxation areas, family activity zones, as well as a unique boardwalk and pier that directly connect residents to the Laguna Phuket shuttle services.

Exclusive Benefits for Homeowners

  • Free management of common areas and property management for one year, along with complimentary property insurance for the first year.
  • Exclusive benefits from the Laguna Advantage membership program, including discounts on international school tuition, health services, and golf club membership.
  • Membership in the Sanctuary Club, which has a global network offering numerous benefits within Banyan Group's portfolio of luxury real estate.
  • Membership in the newest beach club, RAVA Beach Club, the largest private beach club in Thailand, located on the shores of Laguna Phuket.

The Bellaguna Lake Residence Lotus project is situated within Laguna Phuket, a leading integrated resort in Asia, featuring world-class dining, premier spas, boutique shops, and the award-winning Laguna Golf Phuket, all located just 30 minutes from Phuket International Airport in a safe and family-friendly community.

Lifestyle Investment with Professional Rental Management Services

Although residences under the Bellaguna brand are designed for year-round living, owners can enhance their investment potential by participating in Banyan Living, Banyan Group's latest rental management platform. This program is open for participation at no cost, providing professional management in a hotel-style accommodation format, offering flexibility to owners while ensuring guests receive reliable service standards comparable to hotels.