• Sansiri, a leader in real estate, creates a <\/strong>Talk of the Town <\/strong> phenomenon in the property market at the start of the year by announcing the launch of the new condominium brand <\/strong>“LOVE” <\/strong> to strengthen its condo portfolio, targeting Urban Professionals with a Collective Living lifestyle that embraces vibrant living… fully experiencing every meaning of life amidst new trends and customer behaviors that choose only what is "right" and truly reflects their identity.
  • The next level of living is “<\/strong>living life the way you love<\/strong>” conveyed through the brand concept ‘LOVE LIFE’ allowing you to live life the way you love with four main pillars: ‘LOVE in design<\/strong> – love that makes life harmonious – LOVE inner<\/strong> – love that cares for well-being – LOVE in us<\/strong> – love that coexists with pets in shared spaces – LOVE in location<\/strong> – love that surrounds you’.
  • The first project is pinned at LOVE Charoen Nakhon <\/strong>worth 6.5 billion baht featuring new condos with views of the Chao Phraya River in the Charoen Nakhon area, positioned as a Global Countdown Destination, a significant landmark for global countdowns.

Ongart Suwannakul, Senior Assistant Managing Director of Condominium Project Development at Sansiri Public Company Limited revealed that Sansiri aims to develop projects that cater to all customer segments, price levels, and locations, alongside intensive research and market surveys over the past two years to strategize and adjust the portfolio to keep pace with changing consumer behaviors. The study identified an interesting customer group: Urban Professionals (ages 30-45), a group with high purchasing power and a Collective Living lifestyle characterized by not chasing every trend, embracing new things, staying in trend, and choosing only what is "right" and truly reflects their identity, placing importance on Timeless Design that does not fade with time and incorporates sustainable living concepts. Sansiri defines this group as LOVE GENERATION, summarizing them as individuals who prioritize happiness in life, seeking condos that provide peace of mind and are a worthwhile investment at the same time.

“Sansiri has utilized these insights to adjust its portfolio, starting with the launch of the brand “<\/strong>LOVE” <\/strong> new condominium brand (priced <\/strong>140,000–190,000 <\/strong>baht<\/strong>/square meter) where Sansiri is the market leader in this segment and it is the first time the Sansiri logo is used as part of a sub-brand to create recognition, reflecting the brand's strengths as a Design Leader, excelling in design, functionality, quality, and service in the Thai real estate industry. The first project is pinned at LOVE Charoen Nakhon, a new condo with views of the Chao Phraya River in the Charoen Nakhon area, valued at 6.5 billion baht.

“LOVE” (เลิฟ) is a new condominium brand from Sansiri that is ready to create a ‘Brand Love’ phenomenon, conveying brand-building concepts through ‘LOVE LIFE’, reflecting a new definition of living that is ‘living life the way you love’ with four main pillars to perfectly meet the Collective Living lifestyle: ‘LOVE in design <\/strong>– love that makes life harmonious’ emphasizing seamless design that connects all dimensions of use without interruption, combining exquisite design with practical use in every square meter. ‘LOVE inner <\/strong>– love that cares for <\/strong>well-being’ focusing on good health. ‘LOVE in us <\/strong>– love that coexists with pets in shared spaces’ elevating condo standards to become a Pets Welcome Condo, a model project in the real estate industry that fully welcomes four-legged members, allowing both humans and pets to live together happily. ‘LOVE in <\/strong>location – love that surrounds you’ is pinned at a prime location surrounded by amenities, convenient transportation, close to the BTS, and near office areas and lifestyle communities to enable living life the way you love every day.

“LOVE Charoen Nakhon (เลิฟ เจริญนคร) worth a total of 6.5 billion baht under the collaboration of Sansiri Public Company Limited and Mitsui Fudosan Asia Development (Thailand) Co., Ltd. is a new condo with views of the Chao Phraya River in the Charoen Nakhon area, near Icon Siam. This project is a Rare Item with an entrance on Charoen Nakhon 29/2, Charoen Nakhon, which can be considered a New Riverside CBD and a Global Countdown Destination, a significant landmark for global countdowns with views of the Chao Phraya River in the Charoen Nakhon area that has potential, close to Icon Siam, surrounded by five-star hotels, and conveniently connected to the CBD of Bangkok by car, BTS, and boat, meeting the needs for both living and investment in a high-growth potential area. Pre-sales are set for the first quarter. For more details: https://siri.ly/udQTu11

Stay tuned for Sansiri's overall strategic plan announcement for 2026 coming soon.