In an era where life is no longer confined to traditional boundaries, but is about discovering and revealing one's true self, the key lies in the ability to 'choose' and design personal spaces that align with individual happiness and specific needs. COTTO understands this concept and has launched the automatic sanitary ware COTTO KLIRR Collection Smart Edition 5 models, which blend minimalist design with advanced technology. They also hosted the event “KLIRR IT UP KEEP IT CLEAR” inviting celebrities and successful entrepreneurs to reflect on their chosen life perspectives and the importance of personal spaces like the “bathroom,” which has become a center of happiness and relaxation in today's world.

Letting Differences Tell Their Own Stories

To reflect the chosen life perspectives of different lifestyles, the event “KLIRR IT UP KEEP IT CLEAR” invited three representatives from the new generation: Yoshi Nimit Namasphol, a former member of C-Quint; Niab Tharinnarat Dechathaveewat, a business owner of Lele juice; and Ploy Haritadee Leelayuwapan, an interior designer and owner of PHTAA Living Design studio. Each of them comes from different industries and professions, sharing their diverse life experiences that contribute to the story of clearly expressing their true selves.

The Happiness of Being Oneself and Perfect Design

Yoshi Nimit Manasphol, representing the “Ultimate” perspective filled with happiness, shared his story of discovering true happiness by being fully himself after struggling to hide his identity as an LGBTQ individual.

“In the past, my life was colorful being in the entertainment industry; it was an invaluable experience. However, my true identity is as an LGBTQ person, which at that time was not accepted like it is today. I felt uncomfortable because I couldn't be myself,” Yoshi recounted his internal conflict before finding a significant turning point through an opportunity as a host that allowed him to “clear himself the most” and bravely express his identity, leading to true happiness today.

Today, Yoshi's happiness comes from being at home and enjoying renovating his condo to fully express his personality. He values selecting items that will stay with him long-term, especially the bathroom, which features a large rain shower to enjoy the view while using it, and sanitary ware with a simple design yet packed with smart functions that match his identity. Beyond the beauty of the design, it is filled with technology that perfectly meets the needs of modern lifestyles.

Unlocking Potential for Simple Happiness at Home

Niab Tharinnarat Dechathaveewat, heir to the Waterside restaurant, decided to step out of his family's Safe Zone to pioneer a new health drink business by launching the fresh juice brand Lele, which has become one of the trendsetters for Juice Bars among modern urbanites. Growing up in an open-minded family that allowed full freedom in education and work made him brave enough to try and fail until he found the right path and unlocked his potential in a completely different direction.

Even though he is busy with work, Niab's true happiness has shifted to the simplicity of home life. “Every morning, waking up to see my husband and my two children brings simple happiness that costs nothing.”

Interestingly, his perspective on personal space is that “the bathroom is the space I share most with my husband. Besides doing personal business together, we also use that time to discuss work and collaborate.” The bathroom becoming a shared workspace means Niab must choose everything that best meets his family's lifestyle.

Elevated Design for Perfect Comfort

Ploy Haritadee Leelayuwapan, an interior designer who once lacked dreams or a career vision like others, found her identity after spending a year studying liberal arts, realizing she wanted to work in interior design. She then switched to studying architecture and interior design, stating that starting her own company, PHTAA Living Design, was a significant turning point that allowed her to design freely.

“Following the rules and ideas of a company is different from being the one who sets the rules. Being able to determine the direction myself allows for full creative expression.”

Although Ploy's designs focus on innovating new things, she finds happiness in her daily life by returning to simple, ordinary things while adjusting her designs to remain simple yet adaptable for future styles. This concept led her to renovate her own home, focusing on basic needs like airflow, light, and texture to create a more comfortable environment.

Ploy believes that in design, if the basics are done well and new solutions for sanitary ware are chosen, it will enhance the quality of life significantly.

Trends in Sanitary Ware: Simple Yet Addressing Diverse Lifestyles with Innovation

In an era where consumers prioritize simplicity in life, product design focuses on aesthetics that are visually pleasing and blend seamlessly with home decor. However, within this simplicity, the diversity of lifestyles remains a crucial challenge. COTTO adopts the concept that “while the design may be simple, it must incorporate various innovations to meet different needs.” They integrate complex technology to enhance product features, making them smarter and easier to use, ensuring that each model of sanitary ware meets the specific needs of consumers regarding convenience, cleanliness, safety, and environmental care. This makes COTTO's sanitary ware more than just bathroom fixtures; they are solutions that combine beauty, comfort, and efficiency, giving modern consumers confidence that they will receive sanitary ware that fits their home design and truly meets their personal lifestyle needs. It is anticipated that in the future, Smart Toilets with easy-to-use functions tailored to individual needs will become widely popular.

From Differences to Truly Selectable Products

“Today’s residences come in a variety of forms. COTTO has developed both design and technology in new products to meet the needs of users, allowing them to choose what best suits their requirements without limitations, ensuring convenience and peace of mind. We hope that the KLIRR Collection Smart Edition will impress and be a great choice for users,” said Mr. Tanongchai Asavinchaiyachoti, Managing Director of Siam Sanitary Ware Co., Ltd. (COTTO).

This concept aligns with the development of the COTTO KLIRR Collection Smart Edition, which offers up to 5 models, allowing everyone to “clearly express a better self.” Users can select the functions and designs that are “right” for their lifestyle, fulfilling their desired living experience perfectly.

COTTO is committed to being part of home decoration with innovations for convenience while creating a sustainable quality of life. They also prioritize the use of renewable energy in production, reducing water usage and waste generated from manufacturing, continuing the concept of REIMAGINE LIVING REFINEMENT. For those interested, more details about the new COTTO sanitary ware can be found at www.cotto.com / Facebook / Instagram / Line Official: cottoofficial