• Icon Siam, a world-class landmark by the Chao Phraya River, invites Thais to celebrate its recognition as a global influential project from the MAPIC AWARDS 2025, along with its 7th anniversary, by distributing SIAM E-GIFT CARDS worth 700 Baht to 10,000 recipients and 3,000 Limited-Edition T-shirts, totaling over 7 million Baht.
  • In collaboration with the Tourism Authority of Thailand and partners, the event 'Amazing Thailand Countdown 2026' aims to elevate Thailand's countdown celebration to a Global Festival Landmark, confident in stimulating tourism and the Thai economy during the year-end period.
  • A grand collaboration featuring a drone show to pay tribute and commemorate the grace of Her Majesty Queen Sirikit, the Queen Mother, by Crostars, a global leader in drone shows from China, and an eco-friendly fireworks display stretching 1,400 meters, the longest along the Chao Phraya River, directed by a world-renowned fireworks director from Japan.
  • A lineup of iconic global artists led by Mark Tuan will clash with top Thai icons, featuring over 200 famous artists, creating a spectacular entertainment phenomenon by the Chao Phraya River, delivering an extraordinary experience to all attendees.
  • Reinforcing Thailand's potential as one of the best Global Countdown Destinations in the world.
  • The 'Amazing Thailand Countdown 2026' will take place from December 27 to 31, 2025, at Icon Siam.

Mr. Supachai Chaiwatthasirikul, Managing Director of Icon Siam Co., Ltd., stated about the 7th-anniversary celebration that Icon Siam invites Thais to celebrate Thailand's excellence on the global stage after winning the global influential project award MAPIC AWARDS 2025, along with a grand 7th-anniversary celebration, distributing SIAM E-GIFT CARDS worth 700 Baht to 10,000 recipients and over 3,000 ICONSIAM Limited Edition T-shirts, totaling over 7 million Baht. Additionally, Icon Siam announced a partnership with the Ministry of Tourism and Sports, the Tourism Authority of Thailand (TAT), Bangkok Metropolitan Administration, the Thai Chamber of Commerce, and all sectors to organize the 'Amazing Thailand Countdown 2026: A Grand Countdown Phenomenon Celebrating Thailand's Global Impact.' to welcome the New Year, reinforcing Thailand's image as one of the best countdown events in the world and a crucial mechanism to stimulate the economy during the high season, benefiting businesses along the Chao Phraya River, the Thai tourism industry, and the overall economy of the country.

“The Amazing Thailand Countdown 2026 is the only countdown phenomenon in the world born from a powerful collaboration with supporting partners such as Charoen Pokphand Group, Charoen Pokphand Foods Public Company Limited, CP Extra Company Limited, CP All Public Company Limited, True Corporation Public Company Limited, Kasikorn Bank, Ondes (Thailand) Co., Ltd., GrabTaxi (Thailand) Co., Ltd., Golden Torken Co., Ltd., Puri Co., Ltd., Samitivej Hospital, Thai Honda Co., Ltd., WP Energy Public Company Limited, T.Man Pharmaceutical Co., Ltd., NAP Service and Trading Co., Ltd., and Starlux Airlines, bringing the best of the world together with the best of Thailand to pay tribute to the grace of Her Majesty Queen Sirikit, the Queen Mother, and provide an extraordinary experience for everyone to witness a world-class festival, reinforcing Thailand's image as a Global Destination and strengthening the country’s position as a hub for experiential tourism while reflecting the power of Thailand's Soft Power in creating international festivals that can tangibly boost the economy. It is expected to stimulate travel during the high season, increase spending on tourism from both Thai and foreign tourists, and generate more circulating money within the country. Thus, the Amazing Thailand Countdown 2026 is not just a year-end celebration but also a symbol of driving Thailand onto the global stage in terms of image, tourism, and economy,” Mr. Supachai added.

Dr. Patthapong Pongsakul, Inspector Generalof the Ministry of Tourism and Sports said, “The success over the past years is proof that the Amazing Thailand Countdown is not just a year-end festival but one of the key strategies to propel Thailand into a full-fledged Global Destination, aligning with the national strategy for experiential tourism that aims for tourists to immerse themselves in cultural experiences, Thai ways of life, and the beauty of Bangkok through the curves of the Chao Phraya River at Icon Siam. This year, Amazing Thailand Countdown 2026 builds on the success of previous years by harnessing the power of collaboration between the government, private sector, and the public to communicate Thailand's image to the world, showing that we not only have beautiful traditional culture but also contemporary elements with diverse attractions that draw people from around the globe to visit, creating economic value and elevating Thailand's prominence on the global tourism stage.”

Meanwhile, Mr. Nat Krutsut Deputy Governor for Products and Business Tourism, Tourism Authority of Thailand revealed that “Amazing Thailand Countdown is one of the main activities under the campaign ‘Thailand: The Great Celebration Destination’ that effectively stimulates travel during the year-end period and drives the economy during the high season. This is evident from the success of the recent Amazing Thailand Countdown 2025, which generated over 55 million Baht in circulating money, becoming a global phenomenon that showcased Thailand's potential as a world-class countdown destination. This year, the Tourism Authority of Thailand is confident that the Amazing Thailand Countdown 2026 will continue to attract tourists from around the world, invigorating year-end tourism and having a tangible economic impact, with an estimated number of foreign tourists nationwide during the New Year festival from December 28 to 31, 2025, not less than 500,000 people, based on last year's data.”

Dr. Kritsana Wajigrairath, Vice Chairman of the Thai Chamber of Commerce discussed the role of the Amazing Thailand Countdown 2026 in the overall Thai economy, stating, “The final stretch of the year is a crucial time for spending and travel. It is evident that the year-end tourism market has shown continuous growth every year and is a significant driver of the country's total income. Organizing the Amazing Thailand Countdown at Icon Siam not only creates an international experience for tourists but also helps stimulate purchasing power and generates income for local businesses and small operators in the area, including hotels, restaurants, and services along the Chao Phraya River, as well as surrounding businesses. It serves as a key mechanism for distributing tourism revenue into the Thai economy, benefiting both large operators and community businesses along the Chao Phraya River. This year, with the trend of a significant recovery in the number of foreign tourists and the popularity of international celebration activities along the Chao Phraya River, the Amazing Thailand Countdown 2026 at Icon Siam is expected to have an even greater economic impact, generating circulating money for surrounding businesses both in the area and service businesses in Bangkok, while strengthening the year-end festival tourism market in Thailand for continuous growth, which will positively affect the Thai economy in early 2026.”

A Grand Countdown Phenomenon: A Powerful Collaboration Celebrating Thailand's Global Impact

The event 'Amazing Thailand Countdown 2026' is set to take place under the concept 'A GLOBAL PHENOMENAL CELEBRATION AT THE ICON UNRIVALED - A Grand Countdown Phenomenon Celebrating Thailand's Global Impact', with collaboration from the government, private sector, and the public, along with a grand unification of partners both domestically and internationally, creating a year-end celebration phenomenon along the Chao Phraya River. The event will feature unexpected experiences, including:

  • 4D Sky "In Eternity Reverence" to Honor Her Majesty The Queen Mother - The world's first significant collaboration to create a spectacular 4D show in the sky, combining eco-friendly fireworks, drones, and stunning pyrotechnics over the Chao Phraya River, from Crostars, a global leader in drone shows from China, and Okuchi Yoshimasa, a world-renowned fireworks director from Japan, lasting over 20 minutes on the year-end night of December 31, 2025.
  • The Unrivaled Global Performance: Where The Best of Thailand Meets The Best of The World - A night of grandeur when the best of Thailand and the world converge, featuring special surprises from global artists collaborating with iconic Thai artists to deliver legendary moments and provide an unforgettable entertainment experience for audiences worldwide on the year-end night of December 31, 2025.
  • The Unrivaled Global Celebration - Endless Riverfront Entertainment Arena - The ultimate global entertainment phenomenon along the Chao Phraya River, with limitless fun occurring only at Icon Siam, featuring The Largest Riverfront Dance Arena, transforming River Park into the largest dance floor, with an electrifying atmosphere from famous DJs allowing everyone to unleash their rhythm of happiness, along with over 200 leading Thai artists such as Kaeng-Nampim, Lingling-Aom, C-Nunew, Teel-First One, BUS because of you I shine, Proxie, Jeff Satur, Bodyslam, Slot Machine, Three Man Down, Y2Z, 4EVE, PiXXiE, ATLAS, DEXX, URBOYTJ, CIR*CRL, The 52 Area, CD x Nara, and DJ Paul Sirisant, DMD BOYS, XEBIS ENTERTAINMENT, Laz1, artists from I AM and WAYDAY, along with artists from PROJEXT52, Leesor Theerathep, ANGEL ANGIE, Fluke Pongphat, and DRiPA.

Join the Global Moment at Amazing Thailand Countdown 2026

Icon Siam offers year-end happiness to ONESIAM members to receive tickets to participate in the Amazing Thailand Countdown 2026 from December 27 to 31, 2025, through various methods, from the simplest ways like Walk In, shopping, accumulating spending, participating in online activities, to special privileges from membership. More details and conditions for receiving participation rights can be followed at www.iconsiam.com or Facebook: ICONSIAM. Prepare to experience the grandest year-end celebration in Thailand, Amazing Thailand Countdown 2026 under the concept 'A GLOBAL PHENOMENAL CELEBRATION AT THE ICON UNRIVALED - A Grand Countdown Phenomenon Celebrating Thailand's Global Impact', a world-class festival that unites the government, private sector, public, and international partners to present the ultimate unexpected experience from December 27 to 31, 2025, at River Park, Icon Siam, or choose to watch live broadcasts through various channels including Thai Rath TV Channel 32HD, Channel one31, and Channel GMM25, or online via Facebook Thai Rath Online, Channel one31, The Standard, Khaosod, Matichon, and Feed, with live broadcasts starting from 11:00 PM onwards, and Icon Siam's online channels Facebook and YouTube from 6:00 PM onwards. For more inquiries, call 1338.