Reference Ekkamai by SC Asset, in collaboration with Gentle Colors, a cosmetics brand that believes in the concept of Beauty Diversified, has launched the art exhibition “Jinnbooroom: Chasing Reflections” at the Reference Ekkamai project, a contemporary condominium in the heart of the city, designed to provide an inspiring space for people to live meaningfully.

Ms. Kanokorn Limkhamnoed, Managing Director of the High-Rise Property Development and International Clients Group at SC Asset Corporation Public Company Limited, stated, “SC Asset believes that a residence is not just a living space but a place of inspiration and personal growth. This collaboration with Gentle Colors is an important step in connecting ‘Living & Lifestyle’ with art and beauty in various dimensions, creating a new experience that helps people discover and celebrate their own beauty.”

Reference Ekkamai reflects SC Asset's vision of creating “inspiring living spaces” by welcoming collaborations with brands and artists from various fields to enhance experiences and open new perspectives on living. The exhibition “Chasing Reflections” marks the first solo exhibition in Thailand by Jinnbooroom, a Thai female artist known for her distinctive contemporary art, who is a powerful presence from One Small Gallery in Lowell, Massachusetts, USA. She conveys the concept of “searching for identity in reflections” through artworks that connect “who we truly are” with “who the world wants us to be,” inviting viewers to embrace vulnerability, differences, and true inner beauty.

The exhibition “Chasing Reflections” by Jinnbooroom will be displayed from November 16 to 30, 2025, at the Sales Gallery: Reference Ekkamai, located 900 meters from Ekkamai BTS station, and is open for free to interested visitors.