CP Land Public Company Limited, or CP LAND, a leading real estate development company in Thailand, has announced a strategic partnership with BytePlus, a global technology company under ByteDance specializing in AI solutions and intelligent data for businesses, and 3DS INTERACTIVE, an expert in marketing technology (MarTech) and Customer Data Platforms (CDP), to propel the organization into the era of AI Transformation with AI infrastructure and intelligent data technology, aiming to enhance management efficiency and create a new customer experience.

This collaboration focuses on developing a Personalized Automation Management (PAM) platform for intelligent marketing and customer relationship management, along with creating a Data Ecosystem, which serves as a crucial infrastructure for driving AI Transformation. This system will connect data from all business units of CP LAND into a Single Source of Truth, allowing all teams to access and work on real-time data, accurately responding to customer needs continuously.

As a Strategic Technology Partner, BytePlus brings globally recognized intelligent solutions to support the development of CP LAND's AI infrastructure. These technologies help create Data-driven Automation systems that can meet customer demands accurately and promptly, empowering CP LAND to grow effectively in the digital age.

Meanwhile, 3DS INTERACTIVE acts as a System Integrator to help the organization effectively apply BytePlus's global technology in the context of the Thai real estate business.

Chalita Samutrattan, Senior Director of BytePlus Thailand, stated that partnering with CP LAND marks an important step for BytePlus in expanding its collaboration in Thailand. CP LAND is our first corporate partner in the country, reflecting mutual confidence and a shared vision of using global technology to develop the real estate business and drive the Thai market in the digital era. We believe this collaboration will help both organizations leverage each other's potential and develop new approaches that align with the rapidly changing market demands.

Sasinan Allmand, Executive Director of Marketing and Corporate Communications at CP LAND, mentioned that for CP LAND, integrating AI is not just about upgrading technology; it’s about synchronizing both backend and frontend systems to create a competitive advantage and better understand customers. The drive starts with the marketing team, which has data from multiple channels and connects directly with customers. Utilizing AI will help the team gain deeper insights into customer behavior and needs, communicate at the right moment, and evolve into developing a ‘Lifestyle Platform’ that links all channels in an Omnichannel approach, integrating marketing, sales, and service data in real-time, so every team has a unified view of the customer and can collaboratively foster new growth waves for the organization, paving the way for future connections with the Ecosystem.

Chaiyapong Lapsunthorn, CEO of 3DS INTERACTIVE, stated that 3DS INTERACTIVE was founded on the belief that technology is valuable only when it is practically applied. This collaboration merges the understanding of the Thai team with global technology to ensure that CP LAND's AI system becomes an integral part of daily operations, creating sustainable results.

This collaboration builds on the use of AI technology within CP LAND, which started with CICI (AI News Voice) and Paul (AI Member), intelligent assistants for communication and customer service, leading to the development of a Customer Data Platform (CDP) that evolves into AI Infrastructure to consolidate data from all businesses into a single center for analyzing Customer Insights and supporting strategic decision-making in the future.

The collaboration between CP LAND, BytePlus, and 3DS INTERACTIVE reflects a shared vision of creating a sustainable, interconnected technology system that grows alongside people. CP LAND aims to establish a Data-driven foundation that leads to intelligent services (Smart Service) and digital real estate management under the vision of Accessible Communities for Life – Quality for Every Life.

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