Beyer reveals a new trend in the paint market that reduces painting steps and conserves resources, gaining momentum in the Thai paint industry during a period of slowdown in decorative materials. BegerTEX has surprisingly exceeded sales targets, defying economic conditions. Beyer believes this signals a shift in consumer behavior and professional contractors who are now opting for products that are “easy to use, reduce steps, but offer quality that exceeds the price.”

As Thailand's leading paint innovation brand, Beyer states that the “2in1” innovation is not new for the brand but rather a technology that has been continuously developed over the years to meet the demands of leading real estate developers who seek a color system that simplifies quality control, reduces construction steps, yet maintains high quality comparable to traditional systems.

BegerTEX — An Extraordinary Standard BegerTEX is a new product in the standard grade paint segment but offers high-quality performance designed specifically to meet the needs of the “real market.” Under the concept of “Extraordinary Standards,” it provides superior quality at the same price level, distinguished by its features of smooth application, excellent coverage, quick drying, and resource efficiency, earning confirmation from contractors nationwide that it is “a great product, easy to use, and definitely worth repurchasing.”

Ms. Puangpen Saengphet, Marketing Director of Beyer Co., Ltd., stated, “The new trend in the Thai paint market is changing — consumers and contractors are looking for products that help reduce steps, conserve resources, yet maintain professional quality. BegerTEX is truly the answer to this challenge, and it will reignite the Standard market once again.”

Additionally, Beyer sees clear signals that products emphasizing “Smart Efficiency” — high performance, ease of use, and resource conservation — are becoming a new mega-trend in the paint industry. With unexpectedly strong sales and positive market feedback, Beyer is preparing to expand BegerTEX production nationwide and launch a full-scale communication campaign to promote the idea of “Quality Beyond Standards, Accessible to Everyone.” For more information about green products and various collaborative projects, please visit: https://www.beger.co.th/th/