"ATT ASSET" Launches Major Initiative with "KONE" to Introduce Home Elevator Solution for the First Time in Thailand
Transforming the luxury home market significantly, "ATT ASSET" has announced a major collaboration with "KONE", a global leader in elevators, escalators, and automatic doors from Finland, to elevate the living standards in Thailand's luxury home market into the future. They are launching the Home Elevator Solution model KONE Villa 100, specifically developed for residential use, for the first time in Thailand at the AVE Bangna-Sukhumvit project. This project features customizable home designs according to the residents' needs, and will host an event showcasing a new luxury penthouse layout over 120 square meters that can accommodate the KONE Villa 100 elevator on November 15-16, with exclusive offers worth over 5 million baht available only at the event.
This collaboration comes at a time when the luxury residential market in Thailand is growing, particularly in the single-family home segment. Consumers in the luxury home market have a strong demand for smart home technology for enhanced living convenience. "ATT ASSET" reflects a vision of "thinking beyond just building houses" to create a "complete living experience" in every dimension, with the concept of Luxury Living with Intelligent Design that seamlessly integrates design, comfort, and technology.
Wilairat Chuefak, CEO of ATT ASSET Co., Ltd. stated, "The luxury home market today has evolved from visible luxury to a new era of intrinsic value that can be felt through refinement, experience, ease, and customization that truly reflects the identity of the homeowner. For ATT ASSET, we believe that a luxury home should not just be an asset but something that adapts to the lives of its residents in every dimension, which is the core of our Consumer-Centric philosophy. Our collaboration with KONE is not just about installing new technology but investing in the future of living, where technology, design, and trust converge to create sustainable quality of life for our residents."
On the other hand, "KONE" has brought advanced safety technology and innovations to support functionality with the launch of the KONE Villa 100 elevator, which uses a machine room-less traction system that meets international safety standards, providing a smoother ride than other home elevator systems and using energy equivalent to common household appliances. It can also accommodate up to 6 floors or 18 meters, with a maximum load of 400 kilograms.

Pennpaisit Janprom, Managing Director of KONE Thailand revealed, "As a global leader in building mobility technology, KONE sees the Thai home elevator market transitioning from merely a convenience function to an integral part of life and the aesthetics of living. Therefore, the development of KONE Villa 100 is more than just designing a new home elevator; it sets a new standard for Home Elevator Solutions that integrates safety, functionality, and design that harmonizes seamlessly with architecture under the concept of Seamless Design. Our partnership with ATT ASSET represents a collaboration with a like-minded partner to enhance the quality of life for residents through intelligent innovations that understand human needs, thereby elevating the luxury home market in Thailand."

Additionally, the KONE Villa 100 elevator comes equipped with built-in safety features, such as a backup battery system in case of power outages and a full-height light curtain door safety system that stops the door from closing immediately when an obstruction is detected, ensuring maximum safety for everyone in the family.
AVE Bangna-Sukhumvit is a three-story boutique modern luxury single-family home project with meticulous design that caters to the mega-trend of modern families under the Multi-Lifestyle concept, connecting all generations and reflecting superior quality of life on over 5 rai of land, with only 20 units for privacy, starting at 19.9 million baht. It is located in Soi Triumph Center, connecting to several main roads such as Theparak Road, Bangna-Trad Road, and Sukhumvit Road, near the Kanchanaphisek Ring Road and Burapha Withi Expressway, making city travel convenient. Furthermore, it is just 15 minutes from Suvarnabhumi Airport and close to leading shopping destinations like Mega Bangna, IKEA, Jas Urban, as well as many top schools and hospitals.

Interested visitors can tour the project every day from 10:00 AM to 5:00 PM or find more information at Linktree or call 065-464-2626.