Because a good quality of life is what Pruksa aims to provide from the very first moment you step into a project, we are driving the concept of 'Lifetime Well-Living' to every touchpoint that customers will experience, while also making a significant image change through the launch of the new uniform, which Pruksa intends to reflect the power of transformation and communicate the brand through its employees. Additionally, we have partnered with JUNG SAEM MOOL, a leading professional cosmetics brand from South Korea, to design the makeup and grooming looks for our sales staff, enhancing their confidence and creating a lasting impression on customers from the very first sight, in true Pruksa style.

Ms. Angkana Likitjanyakul, Deputy Managing Director of Marketing and Corporate Affairs at Pruksa Holding Public Company Limited, stated that Pruksa's intention is to elevate service standards and brand image by extending the concept of 'Lifetime Well-Living' to provide new experiences at every touchpoint that customers will encounter, starting from the first step of welcoming and touring the project. This reflects the brand's commitment not only to 'build homes' but also to 'create a lifestyle that promotes well-being at every stage of life,' while sustainably caring for customers' lives through a comprehensive living ecosystem based on three main pillars:

Well Home - Our commitment to introducing quality homes in every project delivered to customers, based on the core concepts of Life Design Function, Design, quality, and services that truly meet the lifestyle needs of every generation, fulfilling the life that customers desire.

Well Care - Because we are not just delivering residences, but we are committed to providing services that promote physical and mental health for our customers through health services designed for prevention, rehabilitation, and continuous care. This ensures that everyone can live healthily, safely, and with peace of mind every day. With the strength of Pruksa Holding Group, we are the 'first and only developer' capable of delivering comprehensive health services through our affiliated hospitals and health centers, 'Wimut,' from before moving in to after-sales health services for all Pruksa residents.

Well Community - We aim to create a good society and community that customers will experience through a warm environment and activities designed for people to spend time together, fostering connections, promoting health, and linking positive feelings with the Pruksa brand in the long term.

A key highlight is the launch of the new uniform, where service is not just a duty but an art of care. The Well Living Signature Look is designed from the inspiration of the concept 'Lifetime Well-Living,' believing that true beauty lies in simplicity, warmth, and attention to detail. This uniform is designed to reflect timeless elegance while bringing life to every movement in service, conveying the quality of life and care that Pruksa extends to customers at all times.

This collaboration with JUNG SAEM MOOL, a leading professional cosmetics brand from South Korea, is significant as they designed the makeup and grooming looks for all sales staff, who received guidance from experts to enhance their confidence and create a lasting impression on customers from the very first sight. It also perfectly represents the brand communication in the Pruksa style.

This transformation reinforces Pruksa's commitment to caring for people 'well,' from the brand DNA of WORK LIFE WELL-LIVED, focusing on developing employees to have the potential, readiness, and confidence to be a driving force for the organization to move forward sustainably and securely.