In the rapidly changing real estate business world, strong and long-term business cooperation and friendship is an extraordinary phenomenon, especially when it is driven by a significant intention to deliver ‘the best Living Quality’ that meets customer desires for a better life of their choosing. For AP Thailand Public Company Limited and Mitsubishi Estate Company Limited from Japan, this “sustainable partnership” continues to progress steadily. Recently, the senior management team of AP Thailand, led by Mr. Ratchayut Nuntachotisophon, President, along with Mr. Anupong Asavapokin and Mr. Pichet Wipawatsupakorn, Chief Executive Officers, traveled to Mitsubishi Estate's headquarters in Tokyo, Japan, to participate in the Joint Venture Executive Meeting for the year 2025.

This meeting also included Mr. Junichi Yoshida, Chairman of the Board, and Mr. Atsushi Nakajima, Chairman and Chief Executive Officer of Mitsubishi Estate Co., Ltd. (Public Company), reinforcing the strong relationship as the longest-standing partnership in the Thai real estate industry for over 12 years, reflecting the commitment to continue the success of joint venture condominium projects totaling 31 projects worth over 137 billion baht.


A shared vision and confidence towards a commitment to create and deliver sustainable ‘quality of life’ for customers

Mr. Ratchayut Nuntachotisophon, President of AP Thailand, spoke about the philosophy that underpins this success and enduring friendship, stating, “The key factor that has kept this collaboration uninterrupted amidst market challenges is that both organizations have shared a vision from day one: a commitment to jointly develop quality residential projects to deliver the best Living Quality that customers desire.

This aims to address the quality of life that is good and sustainable for Thai people, elevating the standards of the real estate industry

that exceeds expectations under the vision of delivering “a good life of one’s choosing,” and importantly, the deep-seated ‘trust’ in each other as long-term partners.”

In addition to the regular team from Mitsubishi Estate in Thailand, the Joint Venture Executive Meeting is held regularly, twice a year, alternating locations between Mitsubishi Estate's headquarters in Tokyo and AP Thailand's headquarters in Bangkok. Each year, this serves as an important ceremony confirming that AP Thailand, a leader in Thai real estate, and Mitsubishi Estate, a leading real estate developer with over 130 years of experience in the industry from Japan, are leveraging each party's strengths to understand customer needs and sentiments, leading to the design and development of quality residential projects for customers in Thailand.

“In this meeting, AP and Mitsubishi Estate reviewed past performance and planned key strategies for the upcoming year, maintaining the main goal of elevating quality standards in design, engineering, and sustainable living comfort to the highest level. The management team's trips to Tokyo are not just business meetings but also opportunities to explore new projects from the Mitsubishi Estate group to bring back tangible inspiration and innovations to apply in the Thai real estate market,” Mr. Ratchayut concluded.